Bottled Water Market Size

Bottled Water Market size was valued at USD 326.28 Billion in 2023 and is poised to grow from USD 348.47 Billion in 2024 to USD 589.83 Billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

Growing concerns about health problems, such as gastrointestinal diseases caused by contaminated water, are driving the demand for clean and hygienic packaged water. In addition, the scarcity of drinking water in some areas is increasing the need for safe drinking water, leading to a rise in product sales and boosting market growth. According to the International Bottled Water Association (IBWA), businesses have increased their production capacities in 2020 to meet the surge in demand for bottled water. This involves increasing bottling capacity, obtaining extra production and packaging materials, and working with retailers to determine demand. The trend of nutrient-fortified water is gaining popularity as consumers prioritize their health and wellness. The demand for such water is increasing among travelers, working professionals, and for in-house consumption. Over the last few years, products labeled as alkaline, electrolyte-rich, fortified, caffeinated, and enriched with additional hydrogen or oxygen have been gaining traction. Consumers' focus on their health and wellness is driving the demand for purified and ultra-purified bottled water options. People are opting for these bottles on the go, as they are a healthier alternative to high-calorie, sugary, and carbonated drinks such as sports drinks and juices. According to the Beverage Industry, bottled water sales increased by 4.7% in 2020, reflecting a growing awareness of healthy beverages due to access to information and dissatisfaction with the quality of drinking beverages. As a result, consumers are shifting towards premier or ultra-purified bottled options.