USD 4.3 billion
Food Colorants Market Size, Share, and Growth Analysis
Food Colorants Market By Type (Natural, Synthetic), By Product (Anthocyanins, Carotenoids), By Form (Powder, Liquid), By Solubility (Dye, Lake), By Application (Beverages, Dairy & Frozen Products), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30E2064 |
Region:
Global |
Published Date: March, 2025
Pages:
194
|Tables:
141
|Figures:
71
Format -
Food Colorants Market Insights
Food Colorants Market size was valued at USD 4.3 billion in 2023 and is poised to grow from USD 4.51 billion in 2024 to USD 6.61 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).
Rapidly surging consumption of packaged food products, growing consumer preference for natural ingredients, increasing health and wellness awareness, advancements in color extraction and processing, and regulatory bans on synthetic food colorants are estimated to boost the sales of food colorants in the long run.
Adoption of hectic lifestyles and growing disposable income have led to a major surge in demand for packaged and convenience food products around the world. Extensive use of food colorants in the formulation of packaged foods and beverages is slated to create new business scope for market players. High investments in the expansion of food processing facilities are also expected to favor the sales of food colorants going forward.
Multiple consumers associate food colors with perceived freshness and nutritional value, which makes the global food colorants industry all the more vital for food and beverage companies. Advancements in extraction techniques, microencapsulation, and stabilization technologies are improving the application scope of natural food colorants as preference for the same is rising rapidly among consumers.
Imposition of regulatory bans on the use of synthetic food colorants as preference for clean label ingredients rises is also expected to boost the global food colorants market growth in the long run. Demand for aesthetically appealing foods as per social media influence and rapid expansion of vegan and plant-based industries are also offering new opportunities on a global level. However, high costs of natural colorants, stability issues of natural colorants, consumer perception of artificial and synthetic colorants, and regulatory compliance issues are predicted to impede the adoption of food colorants across the study period and beyond.
Key Market Attributes
In December 2024, GNT, a leading sustainable food coloring provider based in the Netherlands announced the launch of a new independent investment firm. The new firm GNT Ventures is expected to accelerate innovation and boost sustainability at every stage of the value chain. The newly formed entity is focusing on raw materials and fermentation, processing, food ingredients and upcycling. The new entity has already inked a partnership deal with Plume Biotechnology, a company focusing on producing natural food colors to create plant-based EXBERRY color solutions using unique fermentation technologies. Startups are expected to be the focus of this new investment firm as GNT emphasizes the expansion of its business scope on a global level.
In November 2024, Phytolon, a food technology startup from Israel known for food colorant production announced that it had secured an investment from a corporate venture capital fund called Rich Products Ventures (RPV). The company intended to use this freshly raised capital to promote the commercialization of its innovative, sustainable and clean-label solution for natural food colorings. Rich Products will also explore Phytolon's proprietary color offerings in several of its products, in a mutually non-exclusive manner. Phytolon uses precise fermentation technology to create food colorants and is expected to strengthen its presence in bakery, desserts, and related segments through this strategic investment acquisition.
In June 2024, California Natural Color, a renowned supplier of natural ingredients from the United States announced the addition of Pure Purple Butterfly Pea to its clean label food colorant portfolio. The novel high-strength crystal color will help provide food and beverage companies with a clean label alternative to create bold blue and purple hues. The new food colorant is made from the company’s proprietary drying technology, producing a crystal format that offers higher color concentration as compared to other alternatives available in the market. The coloring agent delivers vibrant purple shades in applications with a pH of 4.0 or below and bold blue shade in applications with a pH above 4.0.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Plastic
Fastest Growth
Paper and Paperboard
Growth Rate
4.9% CAGR
Global Food Colorants Market ($ Bn)
Country Share for Europe Region (%)
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Food Colorants Market Segments Analysis
Global Food Colorants Market is segmented by Type, Product, Form, Solubility, Application and region. Based on Type, the market is segmented into Natural, Synthetic, Natural Identical. Based on Product, the market is segmented into Anthocyanins, Carotenoids, Caramel, Curcumin, Chlorophyll, Paprika Extract, Spirulina and Others. Based on Form, the market is segmented into Powder and Liquid. Based on Solubility, the market is segmented into Dye and Lake. Based on Application, the market is segmented into Beverages, Dairy & Frozen Products, Bakery, Meat, Poultry & Seafood, Confectionery, Oils & Fats and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
The synthetic segment is forecasted to account for a significant global food colorants market share in the future. Low costs and easy availability of synthetic food colorants is projected to help bolster the dominance of this segment. High attractiveness offered by the use of synthetic food colorants to appease more consumers is also promoting their adoption on a massive scale. Longer shelf life is another benefit that is promoting the popularity of synthetic food colorants. However, the adoption of synthetic food colorants is projected to decline over the coming years as awareness regarding their ill effects on health increases and stringent regulations against their use are imposed by governments.
Meanwhile, the demand for natural food colorants is slated to rise at a phenomenal CAGR in the long run. Growing awareness regarding benefits of naturally source ingredients among consumers and high preference for the same are helping create new opportunities via this segment. The surge in popularity of the organic food trend and growing demand for clean label foods and beverages are also slated to create a new business scope for market players. Advancements in extraction and stabilization techniques are also estimated to help promote the popularity of natural food colorants on a global level through 2032 and beyond.
Analysis by Form
Food colorants in powder form are expected to account for a massive chunk of the global food colorants market share going forward. Ease of use and high convenience offered by powdered food colorants is helping them bring in the most revenue for market players. Easy storage and better control over formulations are other benefits that are estimated to drive the preference for powdered food colorants in the long run. No addition of extra moisture in food products through powdered food colorants is also a key factor helping this segment hold sway over others across the study period.
On the other hand, sales of liquid food colorants are anticipated to rise at a noteworthy CAGR over the coming years. Inexpensive and easy to use attributes of liquid food colorants are helping them gain popularity among different types of end users. Extensive availability of liquid food colorantss in multiple retail channels is also expected to boost its adoption in the long run. Precise control over hues offered by liquid food colorants is also expected to help this segment generate new business scope for market players. However, the risk of colors fading over time and adverse effect of liquid food colorants on the consistency of products are expected to hurt this segment’s share through 2032.
Global Food Colorants Market By Material
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Food Colorants Market Regional Insights
Europe is forecasted to account for a prominent share of the global food colorants industry. Surging demand for visually appealing food and beverages, diverse consumer preferences, and stringent regulations for food colors and ingredients are helping this region bring in the most revenue.
Germany is estimated to emerge as the dominant country for food colorants suppliers in this region owing to the presence of a developed food processing industry, innovations in plant-based food colors, and high preference for clean label ingredients. The United Kingdom is emerging as the fastest-growing market for food colorants in Europe on the back of rising popularity of plant-based food products and growing consumption of packaged foods. Presence of developed food processing industry in Italy and France also offers new business scope for market players.
Asia Pacific is slated to emerge as the fastest expanding regional market in the world for food colorant providers. Growing disposable income, rising demand for packaged and convenience foods, boom in e-commerce activity, and presence of leading food colorant and food manufacturers are helping create new business scope in this region.
China is slated to emerge as the most lucrative country for food colorant suppliers in the Asia Pacific owing to high food & beverage manufacturing and government initiatives to promote use of natural food colors. Growing consumer awareness regarding clean label ingredients and high preference for organic food products are driving sales of natural food colorants in South Korea going forward. Evolving consumer preferences, availability of cheap labor, and presence of multiple food & beverage manufacturers are helping India emerge as the fastest-growing market for food colorants companies in this region.
North America is anticipated to emerge as a highly opportune market for food colorant vendors through 2032. High consumption of packaged foods, presence of an established food processing industry, and evolving consumer preferences are helping create new opportunities in this region.
The United States is slated to spearhead the sales of food colorants in this region. Growing number of consumers making purchasing decisions on visual appeal, growing health consciousness among people, stringent regulations regarding use of synthetic food colorants, and rising preference for natural food colorants are helping create new opportunities in the country. Rising consumption of sauces, growing use of food colorants in bakery industry, and evolving consumer preferences are offering new opportunities in Canada as well.
Global Food Colorants Market By Geography
- Largest
- Fastest
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Food Colorants Market Dynamics
Food Colorants Market Drivers
Social Media Influence and Aesthetic Appeal
- The demand for visually appealing food and beverages is rising rapidly owing to high influence of social media platforms like Instagram and TikTok. Surging demand for vibrant, photogenic foods such as rainbow desserts, bright smoothie bowls, and multi-colored lattes among consumers is projected to bolster the adoption of food colorants around the world.
High Consumer Preference for Packaged Foods
- Increasing consumer preference for packaged and convenience foods is slated to primarily augment the global food colorants market outlook going forward. Adoption of hectic lifestyles, growing urbanization, and rising disposable income are key factors promoting the sales of food colorants in the packaged food and beverage industry going forward.
Food Colorants Market Restraints
Consumer Perception of Artificial Colors Still Exists
- Despite growing awareness regarding benefits of natural food colors and ill effects of synthetic food colorants, some consumers still prefer synthetic dyes due to their vividness, affordability, and longer shelf life. Transitioning away from synthetic food colorants might be a difficult task for multiple companies thereby inhibiting the revenue generation potential for food colorant suppliers in the future.
Stability Issues for Natural Food colorants
- Most plant-based food colorants are prone to suffering from light, heat, and pH instability, thereby leading to fading, discoloration, or inconsistent hues in food products. Currently, there is no concrete solution available for these stability issues, which is expected to impede the overall sales of food colorants in the long run.
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Food Colorants Market Competitive Landscape
Food colorant companies are focusing on launching new flavors to appease different consumers. The use of innovative packaging and marketing strategies are also expected to offer new business scope for food colorants providers in the long run. Developing low alcohol and non-alcoholic food colorants can also help companies stand out from the competition as per this global food colorants market analysis.
Top Player’s Company Profiles
- Jester King Craft Brewery LLC (US)
- Rupee Beer (US)
- New Glarus Brewing Company (US)
- Timmermans (Belgium)
- Allagash Brewing Company (US)
- SIREN CRAFT BREW (UK)
- Founders Brewing Co. (US)
- Neshaminy Creek Brewing Company (US)
- New Belgium Brewing Company Inc. (US)
- THE BOSTON BEER COMPANY INC. (US)
- Carlsberg (Denmark)
- SIXPOINT BREWERY (US)
Recent Developments
- In January 2025, the United States Food and Drug Administration announced a ban of use of red dye No. 3 in food, beverages and ingested drugs. The dye is a synthetic color made from petroleum and chemically known as erythrosine as the agency acts on a petition submitted by multiple advocacy organizations and individuals, including the Center for Science in the Public Interest and the Environmental Working Group back in November 2022.
- In January 2024, Phytolon, an Israeli food colorant startup and Ginkgo Bioworks announced the successful completion of the first development to jointly develop new natural food colors. The parternship is aimed at producing vibrant betalain pigments spanning the entire yellow-to-purple spectrum using cell engineering and was inked back in February 2022.
- In February 2023, Michroma, a precision fermentation food ingredient startup announced that it had raised USD 6.4 million in seed financing. The newly raised capital was expected to boost commercialization of sustainable natural colorants and expand the R&D capabilities for the startup. Supply Change Capital led the seed financing round.
Food Colorants Key Market Trends
- Sustainable and Ethical Sourcing: Food colorants companies should focus on opting for sustainable practices, including local and ethical sourcing of food color ingredients. Focusing on this food colorants market trend can help attract eco-conscious consumers and bring in new audiences willing to spend more on clean label ingredients in the long run.
- Collaborations and Limited-Edition Releases: Food colorants companies are expected to focus on collaborations to create novel craft beers and generate buzz about limited-edition food colorants releases. Loyal customers willing to spend more on premium beverages are expected to drive business for food colorants suppliers in the long run.
Food Colorants Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, high consumer preference for flavored beverages and availability of diverse food colorants flavors are slated to boost the sales of food colorants over the coming years. However, seasonal demand fluctuations and competition from alternative beverages are forecasted to impede the demand for food colorantss in the long run. Rich heritage of brewing and growing preference for plant-based food and beverages are forecasted to help Europe emerge as the top regional market for food colorants providers. Use of ethical sourcing practices and collaborations to launch limited edition collections are projected to help create new opportunities for food colorants suppliers.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 4.3 billion |
| Market size value in 2032 | USD 6.61 billion |
| Growth Rate | 4.9% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Food Colorants Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Food Colorants Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Food Colorants Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Food Colorants Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Food Colorants Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Food Colorants Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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