Global Bottled Water Market

Bottled Water Market Size, Share, Growth Analysis, By Type(Natural Mineral Water, and Spring Water), By Distribution Channel(Offline retail, and Online retail), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2128 | Region: Global | Published Date: February, 2024
Pages: 231 |Tables: 61 |Figures: 75

Bottled Water Market Insights

Global Bottled Water Market size was valued at USD 283 billion in 2021 and is poised to grow from USD 308.1 billion in 2022 to USD 509.2 billion by 2030, growing at a CAGR of 7% in the forecast period (2023-2030).

Growing concerns about health problems, such as gastrointestinal diseases caused by contaminated water, are driving the demand for clean and hygienic packaged water. In addition, the scarcity of drinking water in some areas is increasing the need for safe drinking water, leading to a rise in product sales and boosting market growth. According to the International Bottled Water Association (IBWA), businesses have increased their production capacities in 2020 to meet the surge in demand for bottled water. This involves increasing bottling capacity, obtaining extra production and packaging materials, and working with retailers to determine demand. The trend of nutrient-fortified water is gaining popularity as consumers prioritize their health and wellness. The demand for such water is increasing among travelers, working professionals, and for in-house consumption. Over the last few years, products labeled as alkaline, electrolyte-rich, fortified, caffeinated, and enriched with additional hydrogen or oxygen have been gaining traction. Consumers' focus on their health and wellness is driving the demand for purified and ultra-purified bottled water options. People are opting for these bottles on the go, as they are a healthier alternative to high-calorie, sugary, and carbonated drinks such as sports drinks and juices. According to the Beverage Industry, bottled water sales increased by 4.7% in 2020, reflecting a growing awareness of healthy beverages due to access to information and dissatisfaction with the quality of drinking beverages. As a result, consumers are shifting towards premier or ultra-purified bottled options.

Market Snapshot - 2024-2031

Global Market Size

USD 283 billion

Largest Segment

Natural Mineral Water

Fastest Growth

Natural Mineral Water

Growth Rate

7% CAGR

Global Bottled Water Market 2022-2030 ($ Bn)
Country Share for North America Region- 2022 (%)

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Bottled Water Market Segmental Analysis

Global Bottled Water market is segmented by type, distribution channel, and region. Based on type, the market can be segmented into natural mineral water and spring water. Based on distribution channel, the market is segmented into Offline retail and Online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Type

By type, the natural mineral water has a dominant market share compared to spring water. This can be attributed to the perception among consumers that natural mineral water is healthier due to its high mineral content. Additionally, natural mineral water is often marketed as being sourced from pristine environments, which appeals to environmentally conscious consumers.

However, the fastest growing segment in the bottled water market is spring water. This can be attributed to various factors, including the increasing demand for healthier beverage options, the convenience of bottled water, and the preference for water with a lighter taste. Additionally, some consumers may choose spring water over natural mineral water due to its lower mineral content, which may be preferable in certain situations, such as when drinking large quantities of water during physical activity.

Analysis by Distribution Channel

By distribution channel, the market can be segmented into offline retail and online retail. Offline retail is the traditional method of selling bottled water, where consumers can purchase the product from supermarkets, convenience stores, gas stations, and other physical retail locations. This segment dominates the market, as the majority of consumers still prefer to purchase bottled water from physical stores. This can be attributed to the convenience of being able to purchase water on-the-go, as well as the ability to physically examine the product before purchase.

On the other hand, online retail is the fastest growing segment in the bottled water market. This can be attributed to the growing popularity of online shopping and the convenience it offers. Consumers can purchase bottled water online and have it delivered directly to their doorstep, eliminating the need to physically visit a store. Additionally, online retailers often offer a wider variety of bottled water brands and sizes compared to physical stores, allowing consumers to easily find the specific product they are looking for.

Global Bottled Water Market Size By Type, 2022 (%), 2023 (%)

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Bottled Water Market Regional Insights

In North America, the market is well-established, with high levels of consumption and a mature market. The region is dominated by major players such as PepsiCo, Coca-Cola, and Nestle, who are continually expanding their product portfolios to include innovative and healthier options. In addition, the rising health and wellness trend among consumers is driving the demand for fortified and ultra-purified bottled water.

On the other hand, the Asia Pacific region is the fastest-growing market for bottled water. The rising population and growing urbanization drive the market, resulting in a surge in demand for safe drinking water. In addition, increasing awareness of health and wellness among consumers is fueling the demand for premium and fortified bottled water. The region is dominated by local players such as Tingyi, Nongfu Spring, and C’estbon, who are expanding their product portfolios to include flavored and functional water.

Global Bottled Water Market By Geography, 2022-2030, 2024-2031
  • Largest
  • Fastest

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Bottled Water Market Dynamics

Drivers

Increasing awareness of health and wellness among consumers

  • One of the main drivers of the bottled water market is the increasing awareness of health and wellness among consumers. This trend is pushing individuals to opt for healthier beverage options, including purified and ultra-purified bottled water. Additionally, the rising demand for nutrient-fortified water is gaining popularity among travelers, working professionals, and for in-house consumption. These factors are contributing to the growth of the bottled water market and are expected to continue driving the industry in the coming years.

Restraints

Negative environmental impact caused by plastic waste

  • One of the major restraints in the bottled water market is the negative environmental impact caused by plastic waste. The production and disposal of plastic bottles result in a significant amount of waste, leading to environmental pollution and concerns. Additionally, the rising awareness of the adverse effects of plastic on the environment is causing consumers to shift towards eco-friendly alternatives. As a result, many companies are adopting sustainable packaging solutions to minimize the environmental impact of their products. The issue of plastic waste remains a significant challenge for the bottled water industry and requires continuous efforts to address.

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Bottled Water Market Competitive Landscape

Global bottled water market is highly fragmented, with numerous small and large players operating in the market. The market is characterized by intense competition, with players competing based on product innovation, pricing strategies, and marketing efforts. The increasing demand for premium and functional bottled water is driving players to invest in R&D to develop new and innovative products. Moreover, players are focusing on sustainability and eco-friendly packaging to appeal to environmentally-conscious consumers. The growing competition in the market is expected to drive product innovation and pricing strategies in the coming years.

Top Player’s Company Profiles

  • Nestle Waters (Switzerland)
  • Suntory Beverage & Food Ltd. (Japan)
  • Nongfu Spring (China)
  • Tingyi (China)
  • Bisleri International Pvt. Ltd. (India)
  • Fiji Water (US)
  • Grupo Vichy Catalan (Spain)
  • Gerolsteiner Brunnen GmbH & Co. KG (Germany)
  • Otsuka Holdings Co., Ltd. (Japan)
  • Mountain Valley Spring Water (US)
  • ITO EN, Ltd. (Japan)
  • Icelandic Glacial (Iceland)
  • Voss Water (Norway)
  • Essentia Water, LLC (US)
  • CG Roxane, LLC (US)
  • Ferrarelle SpA (Italy)
  • Highland Spring Group (Scotland)

Recent Developments

  • In April 2023, Nestlé partnered with Acreto, a company focused on sustainable packaging, to launch a new line of bottled water made from 100% plant-based materials.
  • In February 2023, PepsiCo partnered with biotech company LanzaTech to develop a new process for producing bottled water from captured carbon emissions.
  • In September 2022, Essentia Water announced the launch of a new line of electrolyte-infused bottled water called Essentia Plus, aimed at consumers looking for a healthier alternative to sugary sports drinks.
  • In June 2022, Coca-Cola partnered with The Ocean Cleanup to launch a new line of bottled water called Clear Ocean, made from 100% recycled ocean plastic.

Bottled Water Key Market Trends

  • One of the key market trends is the increasing demand for functional and premium bottled water. Consumers increasingly prioritize health and wellness and are willing to pay a premium for products with added nutritional benefits. Moreover, the rising focus on sustainability is driving the adoption of eco-friendly packaging solutions, such as plant-based materials and recycled plastics. The emergence of online channels and e-commerce platforms also facilitates the easy availability of bottled water to consumers, further contributing to market growth.

Bottled Water Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global bottled water market analysis, the market growth is driven by increasing consumer awareness of health and wellness, rising demand for functional and premium bottled water, and the need for safe drinking water due to water scarcity in some regions. However, the market is facing challenges such as the negative environmental impact caused by plastic waste, leading to a shift towards eco-friendly packaging solutions. The market is highly fragmented, with numerous small and large players competing based on product innovation, pricing strategies, and marketing efforts. The top players include Nestle Waters, PepsiCo, Coca-Cola, and Danone S.A. The market is expected to continue growing in the coming years, driven by product innovation, sustainability efforts, and e-commerce platforms.

Report Metric Details
Market size value in 2023 USD 283 billion
Market size value in 2031 USD 509.2 billion
Growth Rate 7%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Natural Mineral Water, and Spring Water
  • Distribution Channel
    • Offline retail, and Online retail
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Nestle Waters (Switzerland)
  • Suntory Beverage & Food Ltd. (Japan)
  • Nongfu Spring (China)
  • Tingyi (China)
  • Bisleri International Pvt. Ltd. (India)
  • Fiji Water (US)
  • Grupo Vichy Catalan (Spain)
  • Gerolsteiner Brunnen GmbH & Co. KG (Germany)
  • Otsuka Holdings Co., Ltd. (Japan)
  • Mountain Valley Spring Water (US)
  • ITO EN, Ltd. (Japan)
  • Icelandic Glacial (Iceland)
  • Voss Water (Norway)
  • Essentia Water, LLC (US)
  • CG Roxane, LLC (US)
  • Ferrarelle SpA (Italy)
  • Highland Spring Group (Scotland)
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Bottled Water Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Bottled Water Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Bottled Water Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Bottled Water Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Bottled Water Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Bottled Water Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Bottled Water Market size was valued at USD 283 billion in 2021 and is poised to grow from USD 308.1 billion in 2022 to USD 509.2 billion by 2030, growing at a CAGR of 7% in the forecast period (2023-2030).

bottled water market is highly fragmented, with numerous small and large players operating in the market. The market is characterized by intense competition, with players competing based on product innovation, pricing strategies, and marketing efforts. The increasing demand for premium and functional bottled water is driving players to invest in R&D to develop new and innovative products. Moreover, players are focusing on sustainability and eco-friendly packaging to appeal to environmentally-conscious consumers. The growing competition in the market is expected to drive product innovation and pricing strategies in the coming years. 'Nestle Waters (Switzerland)', 'PepsiCo (US)', 'Coca-Cola (US)', 'Danone S.A. (France)', 'Suntory Beverage & Food Ltd. (Japan)', 'Nongfu Spring (China)', 'Tingyi (China)', 'Bisleri International Pvt. Ltd. (India)', 'Fiji Water (US)', 'Grupo Vichy Catalan (Spain)', 'Gerolsteiner Brunnen GmbH & Co. KG (Germany)', 'Otsuka Holdings Co., Ltd. (Japan)', 'Mountain Valley Spring Water (US)', 'ITO EN, Ltd. (Japan)', 'Icelandic Glacial (Iceland)', 'Voss Water (Norway)', 'Essentia Water, LLC (US)', 'CG Roxane, LLC (US)', 'Ferrarelle SpA (Italy)', 'Highland Spring Group (Scotland)'

One of the main drivers of the bottled water market is the increasing awareness of health and wellness among consumers. This trend is pushing individuals to opt for healthier beverage options, including purified and ultra-purified bottled water. Additionally, the rising demand for nutrient-fortified water is gaining popularity among travelers, working professionals, and for in-house consumption. These factors are contributing to the growth of the bottled water market and are expected to continue driving the industry in the coming years.

One of the key market trends is the increasing demand for functional and premium bottled water. Consumers increasingly prioritize health and wellness and are willing to pay a premium for products with added nutritional benefits. Moreover, the rising focus on sustainability is driving the adoption of eco-friendly packaging solutions, such as plant-based materials and recycled plastics. The emergence of online channels and e-commerce platforms also facilitates the easy availability of bottled water to consumers, further contributing to market growth.

In North America, the market is well-established, with high levels of consumption and a mature market. The region is dominated by major players such as PepsiCo, Coca-Cola, and Nestle, who are continually expanding their product portfolios to include innovative and healthier options. In addition, the rising health and wellness trend among consumers is driving the demand for fortified and ultra-purified bottled water.

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Global Bottled Water Market

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