Bathtub Market Size, Share, Growth Analysis, By Material type(acrylic, cast iron, fiberglass, and others), By application(residential and commercial), By Type(Free-standing bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs), By Shape(Rectangular, oval, square, and others), By Distribution channel(Offline and Online), By Region - Industry Forecast 2024-2031


Report ID: SQMIG25I2014 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 143 |Figures: 79

Bathtub Market Insights

Bathtub Market size was valued at USD 10.3 Billion in 2022 and is poised to grow from USD 10.9 Billion in 2023 to USD 17 Billion by 2031, growing at a CAGR of 5.8% in the forecast period (2024-2031).

A bathtub, also known as a tub, is a water-filled container in which a person or animal can bathe. The majority of modern bathtubs are thermoformed acrylic, porcelain enamelled steel, fiberglass-reinforced polyester, or porcelain enamelled cast iron. Bathtub consumption is particularly high in the developed world, owing to citizens' higher standard of living, which is propelling the bathtub market to rapid growth. One of the major factors driving the growth of the bathtub market is its ability to provide the bather with both mind and body relaxation.

Furthermore, there are many bathtub market trends of using bathtubs, one of which is its detoxification ability, as soaking the body in warm water detoxifies the body and also makes the liver, kidney, colon, and lungs healthier. Bathing relieves body inflammation in arthritis patients because submerging the body in water creates hydrostatic pressure and reduces the gravity effect on the body, which aids in relieving the day-to-day sore joint pressure experiences.

US Bathtub Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 9.7 billion

Largest Segment

Commercial

Fastest Growth

Commercial

Growth Rate

5.7% CAGR

Global Bathtub Market 2022-2030 ($ Bn)
Country Share for Asia Pacific Region- 2022 (%)

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Bathtub Market Segmental Analysis

The bathtub market is segmented based on the material type, application, type, shape, distribution channel, and region Based on material type, bathtub market is segmented into acrylic, cast iron, fiberglass, and others. Based on application, the bathtub market is segmented into residential and commercial. Based on type, the market is segmented into Free-standing bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs . Based on shape, the market is segmented into Rectangular, oval, square, and others . Based on distribution channel, the market is segmented into offline and online. Based on Region it is categorized into North America, Europe, Asia-Pacific, Latin America, and MEA.

Bathtub Market Analysis by Material Type

Based on material type, Acrylic tubs are extremely durable and resistant to changing heat and water temperatures. Because of these advantages, the acrylic segment is expected to dominate the market. Furthermore, consumers prefer acrylic-based tubs because they are smoother and more comfortable than other types. As a result, segmental revenues increase.

Bathtub Market Analysis by Application

Based on application, The commercial application segment accounted for the majority of the market and is expected to grow significantly over the forecast period. The growing number of hotels, spas, and other commercial facilities around the world will drive product demand in this segment. The residential application segment was valued higher due to increased awareness of the health benefits associated with hot tubs, as well as rising consumer spending capacity on home remodelling activities. new residential construction projects combined with high consumer disposable income levels are expected to drive market growth Over the forecast period.

Global Bathtub Market By application 2022 (%)

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Bathtub Market Regional Insights

Countries such as China, India, and Australia, Asia Pacific is expected to hold a significant market share Because of the large production capacities of various sanitaryware products such as faucets, bathtubs, toilets, and others. This significantly boosts bathtub consumption among the region's population, resulting in higher product revenues. Furthermore, the region's growing middle-income population and urbanisation rate fuel the region's market growth.

In newly purchased homes, people primarily require stylish and innovative bathing items. countries such as the United States and Canada, the North America region is expected to grow faster for the bathtub market Because of rising demand for residential housing facilities. This will drive the region's market growth by increasing bathtub consumption among the population in these countries. the rising home decoration and remodelling trends among the population drive consumer demand in the region for newer bathtubs.

Global Bathtub Market By Geography, 2022-2030
  • Largest
  • Fastest

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Bathtub Market Dynamics

Bathtub Market Drivers

Social Media Influence to Bolster Market Growth

  • The rising disposable income of consumers in developing countries is also contributing to the growth of the bathtub market. This has increased demand for luxury bathtubs and accessories such as whirlpools and jets. Moreover, Home improvement projects are becoming increasingly popular among homeowners, which is fueling the growth of the bathtub market. Consumers are now opting for luxurious bathrooms with features such as Jacuzzis and steam baths that were previously only found in high-end hotels and resorts.

Bathtub Market Restraints

High Cost to Hinder Market Growth

  • The higher cost of bathtubs compared to shower items is expected to limit their popularity among the middle and lower-income populations. Moreover, the most significant impediment to the bathing tubs market is the scarcity of raw materials such as porcelain enamelled steel, fiberglass-reinforced polyester, or porcelain enamelled cast iron. Another barrier is the fear of dying in the bath because many people doze off in them. This factor restrains market growth.

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Bathtub Market Competitive Landscape

Global bathtub market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.

Bathtub Market Top Player's Company Profiles

  • Kohler Co.
  • American Standard Brands
  • TOTO Ltd.
  • Jacuzzi Brands LLC
  • Roca Sanitario, S.A.
  • Duravit AG
  • MAAX Bath Inc.
  • Hoesch Design GmbH
  • Victoria + Albert Baths
  • Aquatic Industries Inc.
  • Mansfield Plumbing Products LLC
  • BainUltra Inc.
  • Novellini S.p.A.
  • W.S. Bath Collections
  • Hydro Systems Company
  • Victoria Plum Ltd.
  • Aquatica Plumbing Group
  • Aquabrass Inc.
  • Barclay Products Ltd.
  • Eago Enterprise Ltd.

Bathtub Market Recent Developments

  • In December 2020, The Engineered Stone Group acquired mcbath, a leading manufacturer of bathroom products such as bathtubs, shower panels & trays, washbasins, and others to leverage partner's distinctive capabilities in the business areas such as cut-to-measure and solid surface.

Bathtub Key Market Trends

  • People are increasingly using bathtubs with innovative features such as voice-activated water level and temperature monitoring systems, sliding faucets, integrated television, and others. As a result, increasing demand for smart housing facilities is expected to ease the consumption rate of such products, thereby driving market growth.

Bathtub Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to our bathtub market analysis, in terms of material type, the acrylic tubs segment held larger market share because of its durability facility and changing heat resistance and in terms of application, the commercial segment dominates the market but it is expected that the residential segment will also grow more due to rising health benefits. The growing disposable income of consumers and home improvement projects are propelling the bathtub market forward. Moreover, high cost is the only restraint to the market expansion.

Report Metric Details
Market size value in 2022 USD 10.3 Billion
Market size value in 2031 USD 17 Billion
Growth Rate 5.8%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Material type
    • acrylic, cast iron, fiberglass, and others
  • application
    • residential and commercial
  • Type
    • Free-standing bathtubs, alcove bathtubs, drop-in bathtubs, and corner bathtubs
  • Shape
    • Rectangular, oval, square, and others
  • Distribution channel
    • Offline and Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Kohler Co.
  • American Standard Brands
  • TOTO Ltd.
  • Jacuzzi Brands LLC
  • Roca Sanitario, S.A.
  • Duravit AG
  • MAAX Bath Inc.
  • Hoesch Design GmbH
  • Victoria + Albert Baths
  • Aquatic Industries Inc.
  • Mansfield Plumbing Products LLC
  • BainUltra Inc.
  • Novellini S.p.A.
  • W.S. Bath Collections
  • Hydro Systems Company
  • Victoria Plum Ltd.
  • Aquatica Plumbing Group
  • Aquabrass Inc.
  • Barclay Products Ltd.
  • Eago Enterprise Ltd.

Bathtub Market Recent Developments

  • In December 2020, The Engineered Stone Group acquired mcbath, a leading manufacturer of bathroom products such as bathtubs, shower panels & trays, washbasins, and others to leverage partner's distinctive capabilities in the business areas such as cut-to-measure and solid surface.
Customization scope

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  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Bathtub Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Bathtub Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Bathtub Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Bathtub Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Bathtub Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Bathtub Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Bathtub Market size was valued at USD 10.3 Billion in 2022 and is poised to grow from USD 10.9 Billion in 2023 to USD 17 Billion by 2031, growing at a CAGR of 5.8% in the forecast period (2024-2031).

Global bathtub market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'Kohler Co.', 'American Standard Brands', 'TOTO Ltd.', 'Jacuzzi Brands LLC', 'Roca Sanitario, S.A.', 'Duravit AG', 'MAAX Bath Inc.', 'Hoesch Design GmbH', 'Victoria + Albert Baths', 'Aquatic Industries Inc.', 'Mansfield Plumbing Products LLC', 'BainUltra Inc.', 'Novellini S.p.A.', 'W.S. Bath Collections', 'Hydro Systems Company', 'Victoria Plum Ltd.', 'Aquatica Plumbing Group', 'Aquabrass Inc.', 'Barclay Products Ltd.', 'Eago Enterprise Ltd.', 'In December 2020, The Engineered Stone Group acquired mcbath, a leading manufacturer of bathroom products such as bathtubs, shower panels & trays, washbasins, and others to leverage partner's distinctive capabilities in the business areas such as cut-to-measure and solid surface.'

The rising disposable income of consumers in developing countries is also contributing to the growth of the bathtub market. This has increased demand for luxury bathtubs and accessories such as whirlpools and jets. Moreover, Home improvement projects are becoming increasingly popular among homeowners, which is fueling the growth of the bathtub market. Consumers are now opting for luxurious bathrooms with features such as Jacuzzis and steam baths that were previously only found in high-end hotels and resorts.

People are increasingly using bathtubs with innovative features such as voice-activated water level and temperature monitoring systems, sliding faucets, integrated television, and others. As a result, increasing demand for smart housing facilities is expected to ease the consumption rate of such products, thereby driving market growth.

Countries such as China, India, and Australia, Asia Pacific is expected to hold a significant market share Because of the large production capacities of various sanitaryware products such as faucets, bathtubs, toilets, and others. This significantly boosts bathtub consumption among the region's population, resulting in higher product revenues. Furthermore, the region's growing middle-income population and urbanisation rate fuel the region's market growth.

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