Global Bath and Shower Products Market

Global Bath And Shower Products Market Size, Share, Growth Analysis, By Type(Bath Soaps, Body Wash), By Distribution Channel(Hypermarkets, Supermarkets), By Form(Solid, Gels & Jellies), By End User(Men and Women) - Industry Forecast 2024-2031

Report ID: SQMIG30L2207 | Region: Global | Published Date: February, 2024
Pages: 165 | Tables: 120 | Figures: 77

Global Bath And Shower Products Market News

  • In June 2022, ITC Ltd. announced that it will take steps towards reducing plastic waste and adopting sustainable packaging for its flagship products Fiama and Vivel for a longer sustainable growth. It has also witnessed 3X raise in the sales of its product over the e-commerce platform across the country.
  • In May 2022, L’Oréal a French personal care giant announced its biggest innovation in the field of sun protection formula UVMune400. The formula is formulated in 10 years of span and reduces the solar ray effect on skin by 30% and could be used in much personal care and hygiene products.
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Bath And Shower Products Market size was valued at USD 44.78 billion in 2019 and is poised to grow from USD 47.02 billion in 2023 to USD 72.94 billion by 2031, growing at a CAGR of 5% in the forecast period (2024-2031).

The bath and shower products market is relatively fragmented, with a high level of competition. Few large players, like L’Oréal, Unilever Plc., Johnson & Johnson consumer Inc., and Procter & Gamble, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability. 'Unilever Plc.', 'Coty Inc.', 'Procter & Gamble Co.', 'Johnson & Johnson Services, Inc.', 'L'Oréal S.A.', 'The Estée Lauder Companies Inc.', 'Beiersdorf AG', 'Kao Corporation', 'Shiseido Co., Ltd.', 'Colgate-Palmolive Company', 'Revlon, Inc.', 'Avon Products, Inc.', 'Henkel AG & Co. KGaA', 'Bath & Body Works, LLC', 'Yves Rocher', 'L Brands, Inc.', 'Crabtree & Evelyn', 'Molton Brown', 'The Body Shop International Limited', 'Natura Cosméticos S.A.'

Growing awareness among the parents regarding their baby’s skin and health are driving the demand for baby care products globally. These baby care shower and bathing products are very safely formulated to moisturize and take better skincare for babies without harming or having any side effects on the skin.

Increasing awareness regarding the use of toxic material in bath and shower products and their side effects are encouraging users to demand toxin-free and organic bath and shower products globally. Organic bath and showering products are said to show tremendous growth in the coming time and this will fuel the growth of the bath n sower product market during the analysis period.

In 2021, the Asia Pacific region accounted for more than 30% of the global bath and shower product market and is expected to dominate through the analysis period. The growing populace in emerging economies like China and India along with increasing awareness regarding hygiene and warm climates are the major reason for this dominance. Rising interests in bathing additives and novel bathing products with herbal formulations including turmeric, aloe Vera, and other essential oil are the major driver of the bath and shower product market in the region.

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Global Bath and Shower Products Market

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