The bath and shower products market is relatively fragmented, with a high level of competition. Few large players, like L’Oréal, Unilever Plc., Johnson & Johnson consumer Inc., and Procter & Gamble, now control the market in terms of market share. These industry leaders are extending their customer base across several areas, and many corporations are creating strategic and collaborative initiatives with other start-up enterprises to enhance their market share and profitability. 'Unilever Plc.', 'Coty Inc.', 'Procter & Gamble Co.', 'Johnson & Johnson Services, Inc.', 'L'Oréal S.A.', 'The Estée Lauder Companies Inc.', 'Beiersdorf AG', 'Kao Corporation', 'Shiseido Co., Ltd.', 'Colgate-Palmolive Company', 'Revlon, Inc.', 'Avon Products, Inc.', 'Henkel AG & Co. KGaA', 'Bath & Body Works, LLC', 'Yves Rocher', 'L Brands, Inc.', 'Crabtree & Evelyn', 'Molton Brown', 'The Body Shop International Limited', 'Natura Cosméticos S.A.'