Herbal Beauty Products Market Size, Share, and Growth Analysis

Global Herbal Beauty Products Market

Herbal Beauty Products Market By Product (Skin Care, Hair Care), By End-Use (Men, Women), By Distribution Channel (Hypermarkets, Pharmacy & Drug Stores), By Region - Industry Forecast 2025-2032


Report ID: SQMIG30L2189 | Region: Global | Published Date: February, 2025
Pages: 198 |Tables: 63 |Figures: 75

Format - word format excel data power point presentation

Herbal Beauty Products Market Insights

Global Herbal Beauty Products Market size was valued at USD 84.52 billion in 2023 and is poised to grow from USD 92.04 billion in 2024 to USD 182.06 billion by 2032, growing at a CAGR of 8.9% during the forecast period (2025-2032). 

The global herbal beauty products market has experienced steady growth due to rising consumer preference for natural and organic ingredients in skincare and cosmetics.

This trend is driven by increased awareness of potential health benefits and environmental concerns.

Key drivers include the demand for products free from synthetic chemicals and the perception of herbal ingredients as gentle and effective.

Asia-Pacific and North America are prominent markets, with a surge in demand for traditional remedies like Ayurveda and Chinese herbal skincare.

The market's future will likely see continued innovation in formulations and packaging to meet evolving consumer expectations for sustainable, plant-based beauty solutions.

US Herbal Beauty Products Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2025-2032

Global Market Size

USD 84.52 billion

Largest Segment

Skincare

Fastest Growth

Skincare

Growth Rate

8.9% CAGR

Global Herbal Beauty Products Market ($ Bn)
Country Share for North America Region (%)

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Herbal Beauty Products Market Segments Analysis

Global Herbal Beauty Products Market is segmented by Product, End-Use, Distribution Channel and region. Based on Product, the market is segmented into Skin Care, Hair Care, Fragrance and Others. Based on End-Use, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Hypermarkets, Pharmacy & Drug Stores, E-Commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.  

Herbal Beauty Products Market Analysis By Product

The skincare segment was one of the largest due to the increasing awareness of the benefits of herbal ingredients for skin health. Consumers were becoming more conscious of the potential harm caused by synthetic chemicals in conventional skincare products. As a result, they were turning to herbal alternatives for their skin-related needs.

The haircare segment was also growing rapidly as consumers sought natural solutions for hair-related concerns like hair fall, dandruff, and damaged hair. Herbal haircare products gained popularity due to their perceived effectiveness and gentleness on the scalp and hair.

Herbal Beauty Products Market Analysis By Distribution channel

Online retail has been one of the fastest-growing distribution channels for herbal beauty products. This growth is attributed to factors such as increased internet penetration, ease of comparing products and prices online, and the convenience of doorstep delivery. Larger, established brands might have a presence across multiple distribution channels, including retail stores and online platforms. They often leverage their brand recognition to reach a wide consumer base. Smaller, niche brands might focus more on online retail and direct-to-consumer sales to build their customer base.

Global Herbal Beauty Products Market By Product

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Herbal Beauty Products Market Regional Insights

North America has been witnessing a growing demand for herbal beauty products due to the increasing focus on clean and natural beauty trends. Consumers in North America are more conscious of the ingredients in their personal care products, which has led to a rise in the popularity of herbal and natural alternatives.

Like North America, Europe has seen a surge in demand for herbal beauty products driven by consumers seeking clean and eco-friendly options. The region has a long history of using herbal remedies, which has contributed to the popularity of herbal beauty products. Asia-Pacific has a rich history of using herbal ingredients in traditional beauty and skincare practices. Countries like India, China, Japan, and South Korea have a strong herbal beauty culture. The popularity of K-beauty and Ayurvedic skincare has further boosted the demand for herbal products in the Asia-Pacific market.

Global Herbal Beauty Products Market By Region
  • Largest
  • Fastest

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Herbal Beauty Products Market Dynamics

Herbal Beauty Products Market Drivers

Growing Consumer Awareness

  • There has been a rising trend in consumer awareness about the potential benefits of using natural and herbal ingredients in beauty products. Consumers are increasingly seeking products with fewer synthetic chemicals and more natural formulations, which has driven the demand for herbal beauty products.

Health and Sustainability Concerns

  • Many consumers are concerned about the potential adverse effects of synthetic chemicals used in conventional beauty products on their health and the environment. Herbal beauty products are often perceived as safer and more environmentally friendly alternatives, leading to increased demand.

Herbal Beauty Products Market Restraints

Limited Shelf Life and Formulation Challenges

  • Herbal ingredients can be more sensitive to environmental factors and have a shorter shelf life compared to synthetic ingredients. Formulating effective and stable herbal beauty products that have a longer shelf life can be a challenge for manufacturers.

Regulatory Hurdles

  • The herbal beauty products industry is subject to regulations and standards that can vary significantly from one region to another. Navigating these regulations and ensuring compliance can be a barrier for companies looking to operate in multiple markets.

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Herbal Beauty Products Market Competitive Landscape

The global herbal beauty products market features intense competition with key players focusing on innovation, product diversification, and expanding their market reach. Established brands such as L'Oréal, The Body Shop, and Himalaya Herbals dominate the market, leveraging their strong R&D capabilities and extensive distribution networks. Additionally, a surge in demand for natural and organic products has spurred the entry of numerous niche and local players, intensifying competition further. E-commerce platforms also play a pivotal role, enabling smaller brands to gain visibility. As consumer preferences shift towards sustainable and plant-based offerings, competition in the herbal beauty products market continues to evolve dynamically.

Top Players in Herbal Beauty Products Market

  • L’Oreal (France) 
  • Unilever (UK) 
  • Procter & Gamble (USA) 
  • Shiseido (Japan) 
  • Estee Lauder Companies (USA) 
  • Beiersdorf AG (Germany) 
  • Amway (USA) 
  • Natura & Co (Brazil) 
  • Weleda AG (Switzerland) 
  • Himalaya Herbals (India) 
  • Dabur India Ltd. (India) 
  • Lotus Herbals (India) 
  • Bio Veda Action Research Co. (India) 
  • Arbonne International, LLC (USA) 
  • Hemas Holdings PLC (Sri Lanka) 
  • Klienz Herbal Pvt. Ltd. (India) 
  • VLCC Health Care Ltd. (India) 
  • Patanjali Ayurved Ltd. (India) 
  • Forest Essentials (India) 
  • Khadi Natural (India) 

Herbal Beauty Products Market Recent Developments

  • In January 2023, Arbonne International LLC acquired the natural and organic skincare brand, Eminence Organics.
  • In February 2023, The Hain Celestial Group, Inc. acquired the natural and organic personal care brand, Alba Botanica.
  • In March 2023, Shiseido Company, Limited acquired the natural and organic skincare brand, Drunk Elephant.

Herbal Beauty Products Key Market Trends

Herbal Beauty Products Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Product types team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our analysis, the global herbal beauty products market is poised for promising growth, driven by increasing consumer preference for natural and sustainable cosmetics. As awareness of the potential harm caused by synthetic ingredients grows, demand for herbal products formulated with botanical extracts and organic compounds is expected to surge. This trend aligns with the shift towards holistic well-being, driving innovation and investment in research for effective, plant-based beauty solutions. Collaborations between skincare experts and traditional medicine practitioners further fuel market expansion. To capitalize on this trajectory, businesses must prioritize quality, transparency, and eco-friendly practices to meet evolving consumer expectations and regulatory standards.

Report Metric Details
Market size value in 2023 USD 84.52 billion
Market size value in 2032 USD 182.06 billion
Growth Rate 8.9%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Skin Care, Hair Care, Fragrance, Others
  • End-Use
    • Men, Women
  • Distribution Channel
    • Hypermarkets, Pharmacy & Drug Stores, E-Commerce, Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • L’Oreal (France) 
  • Unilever (UK) 
  • Procter & Gamble (USA) 
  • Shiseido (Japan) 
  • Estee Lauder Companies (USA) 
  • Beiersdorf AG (Germany) 
  • Amway (USA) 
  • Natura & Co (Brazil) 
  • Weleda AG (Switzerland) 
  • Himalaya Herbals (India) 
  • Dabur India Ltd. (India) 
  • Lotus Herbals (India) 
  • Bio Veda Action Research Co. (India) 
  • Arbonne International, LLC (USA) 
  • Hemas Holdings PLC (Sri Lanka) 
  • Klienz Herbal Pvt. Ltd. (India) 
  • VLCC Health Care Ltd. (India) 
  • Patanjali Ayurved Ltd. (India) 
  • Forest Essentials (India) 
  • Khadi Natural (India) 
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Herbal Beauty Products Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Herbal Beauty Products Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Herbal Beauty Products Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Herbal Beauty Products Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Herbal Beauty Products Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Herbal Beauty Products Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Herbal Beauty Products Market size was valued at USD 109.8 Billion in 2023 and is poised to grow from USD 116.8 Billion in 2024 to USD 191.9 Billion by 2032, growing at a CAGR of 0.064 during the forecast period (2025-2032).

The global herbal beauty products market features intense competition with key players focusing on innovation, product diversification, and expanding their market reach. Established brands such as L'Oréal, The Body Shop, and Himalaya Herbals dominate the market, leveraging their strong R&D capabilities and extensive distribution networks. Additionally, a surge in demand for natural and organic products has spurred the entry of numerous niche and local players, intensifying competition further. E-commerce platforms also play a pivotal role, enabling smaller brands to gain visibility. As consumer preferences shift towards sustainable and plant-based offerings, competition in the herbal beauty products market continues to evolve dynamically. 'The Himalaya Drug Company (India)', 'Patanjali Ayurved Limited (India)', 'Oriflame (Sweden)', 'Biotique (India)', 'Forest Essentials (India)', 'VLCC (India)', 'Weleda (Switzerland)', 'Amway (USA)', 'Arbonne International (USA)', 'Kiehl's (USA)', 'Aveda (USA)', 'Yves Rocher (France)', 'Natura & Co (Brazil)', 'Jurlique International (Australia)', 'Surya Brasil (Brazil)', 'Burt's Bees (USA)', 'Botani Australia (Australia)', 'Aubrey Organics (USA)', 'Dr. Hauschka (Germany)', 'Sahajan (Canada)'

There has been a rising trend in consumer awareness about the potential benefits of using natural and herbal ingredients in beauty products. Consumers are increasingly seeking products with fewer synthetic chemicals and more natural formulations, which has driven the demand for herbal beauty products.

Rise in Natural and Organic Beauty: Consumers were increasingly looking for natural and organic alternatives in their beauty products. This trend was driven by a growing awareness of the potential harmful effects of synthetic ingredients and a desire for more sustainable and environmentally friendly options. Herbal beauty products, which often emphasize the use of plant-based ingredients and avoid harsh chemicals, were benefiting from this trend.

North America has been witnessing a growing demand for herbal beauty products due to the increasing focus on clean and natural beauty trends. Consumers in North America are more conscious of the ingredients in their personal care products, which has led to a rise in the popularity of herbal and natural alternatives.

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Global Herbal Beauty Products Market
Herbal Beauty Products Market

Report ID: SQMIG30L2189

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