Global Baby Product Market

Baby Product Market Size, Share, Growth Analysis, By Product(Baby Cosmetics & Toiletries, Baby Food, Baby Safety & Convenience), By Distribution Channel(Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail) - Industry Forecast 2024-2031


Report ID: SQMIG30L2114 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 65 | Figures: 75

Baby Product Market Dynamics

Baby Product Market Driver

  • The growing awareness of various health-related issues, such as fungal and bacterial infections, caused by synthetic baby products and toiletries has increased demand for chemical-free and harmless baby care toiletries. This has increased demand for skin, bathing, and other toiletries products, for which consumers are willing to pay a premium depending on quality. Moreover, innovative packaging and the incorporation of specific organic ingredients with multiple health benefits are expected to drive Baby Product Market growth.
  • The increased population of working women, particularly in an emerging country like India, contributes to the increased baby care products sector, making it one of India's fastest-growing markets. The demand for baby products has been seen to grow significantly as a result of increased disposable income and the population's spending power on such superior quality products that ensure improved baby health. Rising awareness about the health benefits of consuming baby food that contains fewer pesticide residues and is specifically formulated for infants to toddlers aged six months to two years adds to its demand.
  • The online availability of baby products, as well as the increase in internet penetration, contribute to the global Baby Product Market expansion. The growing number of smartphone users, easy access to internet connectivity, and the increased use of e-banking systems are expected to boost online sales of baby products. Due to their hectic lifestyles, consumers prefer the convenience of online shopping over visiting physical stores, which not only offer instant doorstep delivery but also multiple discounts and offers.

Baby Product Market Restraint

  • Globally, the birth rate has been declining significantly in recent years, and declining birth rate is due to factors such as increased access to and use of contraception, and an increase in the number of women entered the workforce. The fertility rates are being driven down by rapid urbanization, increased awareness of family planning, and changing lifestyles.
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FAQs

Baby Product Market size was valued at USD 214.13 billion in 2019 and is poised to grow from USD 225.47 billion in 2023 to USD 352.65 billion by 2031, growing at a CAGR of 5.7% in the forecast period (2024-2031).

The market includes both international and domestic participants. Key Baby Product Market player’s focus on strategies such as innovation and new product launches in retail about natural products to enhance their portfolio offering in the market. The key Baby Product Market players for the baby products are Johnson & Johnson, Procter & Gamble Co., Avon Products, Inc., Beiersdorf AG, Kimberly-Clark Corporation, Unilever, L'Oral S.A. and among others. 'Procter & Gamble Co.', 'Johnson & Johnson', 'Kimberly-Clark Corporation', 'Nestle S.A.', 'Abbott Laboratories', 'Danone S.A.', 'The Honest Company Inc.', 'Gerber Products Company', 'Philips Avent', 'BabyBjorn AB', 'Pigeon Corporation', 'Chicco', 'Munchkin Inc.', 'Artsana S.p.A.', 'Graco Children's Products Inc.', 'Summer Infant Inc.', 'Dorel Industries Inc.', 'Goodbaby International Holdings Limited', 'Stokke AS', 'Skip Hop Inc.'

The growing awareness of various health-related issues, such as fungal and bacterial infections, caused by synthetic baby products and toiletries has increased demand for chemical-free and harmless baby care toiletries. This has increased demand for skin, bathing, and other toiletries products, for which consumers are willing to pay a premium depending on quality. Moreover, innovative packaging and the incorporation of specific organic ingredients with multiple health benefits are expected to drive Baby Product Market growth.

Globally, there is a significant increase in the demand for fortified baby food, with parents becoming increasingly aware of the importance of achieving their babies' nutritional needs. The growing demand for infant formula, in particular, is influencing the market's growth.

In 2021, Asia Pacific is expected to grow at a CAGR of 6.7%. The number of working mothers and the rise in birth rates in developing countries such as India and China is driving the Baby Product Market in this region. According to the EPRA International Journal of Economic and Business Review, female labor-force participation has increased by 4.1% over the last three decades, boosting demand for baby-related products such as baby food, baby cosmetics & toiletries, and baby safety & convenience. Moreover, an increase in disposable income increased consumer spending power, boosting product demand. During the forecast period, North America is expected to grow at a CAGR of 4.6%. Consumers in countries such as the United States and Canada are willing to pay a high price for their baby's life and health. Working parents, government initiatives for infant safety, and early adoption of advanced products have all contributed to the market's growth in North America.

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Global Baby Product Market

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