Top Baby Oral Care Companies

Global Baby Oral Care Market size was valued at USD 1.58 Billion in 2024 and is poised to grow from USD 1.66 Billion in 2025 to USD 2.47 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026–2033). 

Leading companies such as Proctor & Gamble (Oral-B), Colgate-Palmolive, Johnson & Johnson, Unilever and Philips Sonicre dominate the market with a strong portfolio of toothbrushes, toothpaste and oral care for infants. The global baby oral care industry is very competitive, where prominent players focus on innovation, stability and technological progress, which meets the growing demand for safe and effective oral hygiene products for infants and toddlers. 'Procter & Gamble (P&G) (United States) ', 'Colgate-Palmolive Company (United States) ', 'Johnson & Johnson (United States) ', 'Unilever (United Kingdom) ', 'Chicco (Artsana Group) (Italy) ', 'The Humble Co. (Sweden) ', 'Church & Dwight Co., Inc. (United States) ', 'Dr. Brown’s (Handi-Craft Company) (United States) ', 'Mamaearth (India) ', 'Grabease (United States) ', 'Jack N’ Jill Kids (Australia) ', 'Radius Corporation (United States) ', 'Brush-Baby Ltd. (United Kingdom)'

Parents are becoming increasingly aware of the importance of early oral care in preventing dental problems such as cavities and gums in children. Market players benefit from this trend by introducing education campaigns and pediatric dental-discomfort products and promoting development. This consciousness requires special children with oral care products, including fluorine-free toothpaste, ultra-soft toothbrush and natural mouthwash.

Rising Demand for Natural and Organic Baby Oral Care Products: Parents are increasingly opting for natural and organic baby oral care products free from artificial flavors, colors, and harmful chemicals like fluoride and sulfates. Brands like Tom’s of Maine and Jack N’ Jill Kids have launched plant-based, chemical-free toothpaste to cater to this demand. This trend is driven by growing awareness of ingredient safety and concerns over long-term health effects.

Asia Pacific is expected to dominate the global baby oral care market due to several factors. In addition, increasing awareness of dental health in countries such as the China and India has increased the demand for mouth care products with babies. The region also looks at innovative product launches that fit specific requirements, such as natural and biological materials, which were well repeated with health-conscious parents.