USD 131.6 billion
Report ID: SQMIG30I2129 | Region: Global | Published Date: February, 2024 | Pages: 157 | Tables: 171 | Figures: 79
Fruit and Vegetable Juice Market size was valued at USD 131.6 billion in 2021 and is poised to grow from USD 142.4 billion in 2022 to USD 228.9 billion by 2030, growing at a CAGR of 6% in the forecast period (2023-2030).
The global market is experiencing rapid growth, fueled by various factors such as changes in consumer preferences, adoption of healthier diets, and the popularity of cold-pressed juices. To maintain a healthy body weight and prevent chronic illnesses, consumers are increasingly turning to healthy food options. According to a report by the American Heart Association and the International Food Information Council (IFIC) Foundation, 95% of US consumers seek healthy food choices at least some of the time. This trend toward healthy eating is likely to drive the demand for juices in the future. A recent article from November 2021 revealed that fresh fruits are the most expensive food item in US households, accounting for 36% of the market.
This highlights the growing importance of health concerns among consumers, and the consequent shift in consumption patterns from aerated soda to healthy juices. Compared to soft drinks and other sugar-sweetened beverages, fruit and vegetable juices offer significant nutritional benefits, making them a preferred choice among health-conscious consumers. As a result, the natural juices segment is expected to have multiple growth opportunities. The development and introduction of novel products into the market is likely to be influenced by the rising number of health-conscious consumers and growing understanding of the advantages of organic vegetables and clean-label products. The shift towards healthier diets and lifestyles is expected to continue, which will likely accelerate the growth of the market globally.
US Fruit and Vegetable Juice Market is poised to grow at a sustainable CAGR for the next forecast year.
Global Market Size
USD 131.6 billion
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Global Fruit and Vegetable Juice market is segmented by packaging type, distribution channel, type of juice, processing method, category, flavor, and region. Based on Packaging type, the Fruit and Vegetable Juice Market can be segmented into Bottles and Can. Based on distribution channel, the Fruit and Vegetable Juice Market is segmented into Offline retail and Online retail. By Flavor, the Fruit and Vegetable Juice Market segmented into strawberry, pineapple, mango, peach, blueberry, and others. By Type of Juice, the Fruit and Vegetable Juice Market is segmented into Orange juice, apple juice, grape juice, tomato juice, carrot juice, and others. By Processing method, the Fruit and Vegetable Juice Market is segmented into Fresh-pressed, pasteurized, and raw. By Category, the Fruit and Vegetable Juice Market is segmented into Carbonated and non-carbonated. Based on region, the Fruit and Vegetable Juice Market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Fruit and Vegetable Juice Market Analysis by Packaging Type
By packaging type, the market can be segmented into bottles and cans. Bottles are the most commonly used packaging type and account for the largest market share, owing to their convenience and ease of use. The demand for bottled juices is driven by their availability in various sizes, shapes, and materials and their ability to preserve the freshness and flavor of the juice.
Cans, on the other hand, are the fastest-growing segment of the fruit and vegetable juice market. The increasing demand for convenience and portability, along with the rise in on-the-go consumption, has fueled the demand for canned juices. Canned juices are also popular due to their longer shelf life and easy availability in retail stores and supermarkets. Additionally, cans are lightweight and easily transported, making them popular for outdoor activities and events.
Fruit and Vegetable Juice Market Analysis by Distribution Channel
By distribution channel, the market can be segmented into offline retail and online retail. Offline retail, which includes supermarkets, hypermarkets, convenience stores, and specialty stores, dominated the market and accounts for the largest market share. Offline retail allows consumers to physically inspect the products, compare prices, and make informed purchasing decisions. Moreover, the widespread availability of retail stores and supermarkets has made it easier for consumers to access a wide variety of fruit and vegetable juices.
However, online retail is the fastest-growing segment of the fruit and vegetable juice market. The increasing penetration of the internet, coupled with the growing trend of online shopping, has fueled the demand for online retail. The convenience of online shopping, including doorstep delivery and a wider selection of products, is driving the growth of this segment. Online retail also offers consumers the ability to compare prices, read reviews, and make informed purchasing decisions from the comfort of their homes.
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North America dominated the global market, driven by the increasing trend towards healthy eating and a growing awareness of the health benefits of consuming fruit juices. The rise in obesity rates and chronic diseases in the region has led to a greater emphasis on healthy living and the importance of maintaining a balanced diet. This has created a growing demand for healthier beverage options like natural fruit juices. The increasing popularity of cold-pressed juices has also boosted the market growth in the region.
In contrast, the APAC region is a fastest growing region driven by a combination of factors such as population growth, urbanization, and rising disposable incomes. The increasing health awareness and a preference for healthy and natural food and beverage products among the middle-class population have also contributed to the growth of the market. The growing demand for premium and innovative products, particularly in China and India, is further driving the growth of the market in the region.
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Fruit and Vegetable Juice Market Drivers
Growing awareness of the health benefits
Fruit and Vegetable Juice Market Restraints
High sugar content present in many fruit juice
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The global fruit & vegetable juice market is highly competitive with numerous players competing on factors such as price, product quality, and innovation. The market is characterized by the presence of several established players and small to medium-sized players. To remain competitive, players in the market are adopting strategies Like mergers and acquisitions, partnerships, and product launches. The increasing demand for organic and natural products is leading to a focus on product innovation and new product development. Moreover, players are also investing in marketing and advertising campaigns to increase their brand awareness and expand their market presence.
Fruit and Vegetable Juice Market Top Player’s Company Profiles
Fruit and Vegetable Juice Market Recent Developments
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
According to our global fruit and vegetable juice market analysis, the market is driven by the increasing demand for healthy and natural products, the rising popularity of cold-pressed juices, and the growing interest in exotic fruit juices. However, the high sugar content of some fruit juices remains a significant restraint for the market. The market is expected to grow in the coming years due to increasing consumer demand for healthier beverage options.
|Market size value in 2021
|USD 131.6 billion
|Market size value in 2030
|USD 228.9 billion
|Forecast Unit (Value)
|North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
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Parent Market Analysis
KEY MARKET INSIGHTS
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
For the Global Fruit and Vegetable Juice Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Fruit and Vegetable Juice Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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