Fresh Fruits Market Size, Share, and Growth Analysis

Global Fresh Fruits Market

Fresh Fruits Market By Product (Apples & Pears, Bananas), By Distribution Channel (Offline, Online), By Freshness (Fresh, Semi-Fresh), By Nature (Organic, Conventional), By Packaging Type (Loose, Bags), By Region - Industry Forecast 2025-2032


Report ID: SQMIG30H2068 | Region: Global | Published Date: April, 2024
Pages: 198 |Tables: 92 |Figures: 76

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Fresh Fruits Market Insights

Global Fresh Fruits Market size was valued at USD 594.32 billion in 2023 and is poised to grow from USD 616.9 billion in 2024 to USD 831.37 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032). 

The rising consumption of fresh fruits and liquids is moving the market forward. Furthermore, rising health concerns and increased awareness about the advantages of fruits among individuals in both emerging and developed countries are key market drivers. Over the forecast period, the burgeoning food sector and rising expenditure on fresh food products are expected to drive market expansion.

According to the International Food Information Council's Food and Health Survey, over half of the respondents are concerned about eating food prepared outside the home. Rising population expansion, combined with increasing urbanization worldwide, predicts global market demand. Furthermore, rising disposable income and economic growth in developing countries boost market growth. Additionally, the market is being driven by the convenience food trend in developed regions. Furthermore, increasing the use of chemicals to clean and sanitize in order to prevent the growth of the microbial population is predicted to fuel revenue growth.

The increased trade of fresh fruits, as well as production, is hastening market expansion. Furthermore, in the coming years, the market will be driven by innovation in packaging techniques such as modified environment packaging, edible coating, and so on, for keeping freshness or improving the product’s shelf life. However, severe government laws and regulations surrounding export and import and the high cost of fresh fruits are impeding market expansion.

US Fresh Fruits Market  is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2025-2032

Global Market Size

USD 594.32 billion

Largest Segment

Offline channel

Fastest Growth

Online channel

Growth Rate

3.8% CAGR

Global Fresh Fruits Market ($ Bn)
Country Share for Asia Pacific Region(%)

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Fresh Fruits Market Segments Analysis

Global Fresh Fruits Market is segmented by Product, Distribution Channel, Freshness, Nature, Packaging Type and region. Based on Product, the market is segmented into Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, Watermelon and Melon, Mangoes and Guava, Pineapples and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Freshness, the market is segmented into Fresh, Semi-Fresh, Frozen and Dried. Based on Nature, the market is segmented into Organic and Conventional. Based on Packaging Type, the market is segmented into Loose, Bags, Containers and Clamshells. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.  

Fresh Fruits Market Analysis by Product Type

The banana segment dominated the global market. The growing popularity of organic fruits due to their chemical-free and nutritional worth will drive market expansion throughout the forecast period. The primary driving force behind this category is the increased consumption of fresh fruits and associated products such as juices and shakes as fast and rapid sources of energy and nutrition.

The apples and pears segment is the fastest-growing segment. Apples and pears, as handy nutritious foods made available to consumers through retail channels, are boosting market expansion. Furthermore, the rising popularity and need for fresh food and rising consumer disposable income are driving market expansion. Trends in fresh and exotic fruits, combined with customers' preference for vegan diets, are driving the expansion of this market.

Fresh Fruits Market Analysis by Distribution Channel

The offline channel dominated the global market. People prefer offline shopping for consumer products, groceries, and fruits to inspect the product quality directly. Also, ease of access to and searching for various fruits through retailers is projected to drive segment growth. Because of improved distribution channel networks around the world, offline channels are likely to stay dominant over the forecast period.

The online channel segment is expected to grow at the fastest CAGR. Because of the internet penetration rate, the increased acceptance of the e-commerce industry for the purchase of consumer goods and food products has seen profitable growth in recent years. With the introduction of online grocery shopping portals, consumers now have a convenient way to purchase fresh, chopped, or processed fruits and vegetables without having to visit physical stores.

Global Fresh Fruits Market Size By Distribution Channel

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Fresh Fruits Market Regional Insights

Asia Pacific dominated the fresh fruit market. China, India, and Japan have a large customer base for fresh fruits, fuelling regional demand. Furthermore, the region is predicted to dominate due to expanding disposable income and population. Customers' worry about their health will drive market expansion in the next years.

Europe is the fastest-growing region for the fresh fruits Market. Rising consumption of fresh food products in Germany, the United Kingdom, France, and other European countries due to excellent nutritional quality is expected to drive market expansion in this region. Furthermore, rising consumer health awareness is expected to support market expansion during the forecast period, as is an increase in fruit imports.

Global Fresh Fruits Market Size By Region
  • Largest
  • Fastest

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Fresh Fruits Market Dynamics

Fresh Fruits Market Driver

Health consciousness

  • With growing awareness about the health benefits of fresh fruits, consumers are increasingly including them in their diets. Fresh fruits are an excellent source of vitamins, minerals, fiber, and other nutrients, and are known to lower the risk of chronic diseases such as cancer, diabetes, and heart disease.

Growing demand for convenience

  • Consumers are increasingly looking for convenient and easy-to-prepare food options, including fresh fruits. Pre-cut and packaged fruits are becoming more popular, as they offer a quick and healthy snack option for busy consumers.

Fresh Fruits Market Restraints

Seasonal availability

  • Fresh fruits are highly seasonal and are often only available during certain times of the year. This can lead to supply shortages and price fluctuations, which can make it difficult for retailers and consumers to plan their purchases.

Transportation and storage challenges

  • Fresh fruits are highly perishable and require careful handling and storage to maintain their quality and freshness. This can be a challenge for growers, shippers, and retailers, who must ensure that the fruit is transported quickly and stored properly to prevent spoilage.

Competition from processed fruits

  • Processed fruit products such as canned and frozen fruits can offer consumers a more convenient and longer-lasting option and can be available year-round. This can limit the demand for fresh fruits, particularly in markets where fresh options may be more expensive or harder to find.

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Fresh Fruits Market Competitive Landscape

The global fresh fruit market is a highly competitive and dynamic industry with a diverse range of players operating at different levels of the supply chain. The industry is shaped by various factors, including product quality, price, brand image, distribution channels, macroeconomic and environmental factors, and changing consumer preferences. Companies that can effectively navigate these factors and stay ahead of market trends are more likely to succeed and gain a competitive edge in this industry.

Top Players in Fresh Fruits Market

  • Dole plc (Ireland) 
  • Calavo Growers (United States) 
  • Wilmar International (Singapore) 
  • Del Monte Foods (United States) 
  • Fresh Del Monte Produce Inc. (Cayman Islands) 
  • Total Produce plc (Ireland) 
  • Chiquita Brands International (United States) 
  • Sunkist Growers, Inc. (United States) 
  • T&G Global Limited (New Zealand) 
  • San Miguel Corporation (Philippines) 
  • Sumitomo Corporation (Japan) 
  • Mission Produce (United States) 
  • Westfalia Fruit (South Africa) 
  • Camposol Holding (Peru) 
  • Hortifrut (Chile) 
  • Costa Group Holdings (Australia) 
  • Orchard Supply Hardware (United States) 
  • The Wonderful Company (United States) 
  • Blue Skies Holdings (United Kingdom) 

Fresh Fruits Market Recent Developments

  • In March 2024, Louis Dreyfus Company (LDC) announced the exclusive launch in the French market of its new fresh fruit juice brand, Montebelo Brasil, in collaboration with Laiterie de Saint-Denis-de-l’Hôtel (LSDH) for commercialization, bottling and distribution.  
  • In March 2024, as the pioneer and global leader in post-harvest solutions for fresh produce, AgroFresh Solutions, Inc. announced the acquisition of Pace International LLC, including its domestic and overseas operations.
  • In March 2024, ProducePay, the agtech company on a mission to transform the global agricultural industry into a more predictable, connected and sustainable supply chain, and Four Star Fruit BB, one of the world’s largest growers and shippers of table grapes, joined forces with leading Mexican growers to provide four million cases of table grapes during the months of May and early June, traditionally the lowest volume period of the year.

Fresh Fruits Key Market Trends

Fresh Fruits Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

According to our global fresh fruits market analysis, rising health concerns and increased awareness about the advantages of fruits among individuals in both emerging and developed countries are key market drivers. The industry is always evolving and adapting to suit the demands of consumers, whether through new technology, changing consumer tastes, or other market trends.

Report Metric Details
Market size value in 2023 USD 594.32 billion
Market size value in 2032 USD 831.37 billion
Growth Rate 3.8%
Base year 2024
Forecast period 2025-2032
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, Watermelon and Melon, Mangoes and Guava, Pineapples, Others
  • Distribution Channel
    • Offline, Online
  • Freshness
    • Fresh, Semi-Fresh, Frozen, Dried
  • Nature
    • Organic, Conventional
  • Packaging Type
    • Loose, Bags, Containers, Clamshells
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Dole plc (Ireland) 
  • Calavo Growers (United States) 
  • Wilmar International (Singapore) 
  • Del Monte Foods (United States) 
  • Fresh Del Monte Produce Inc. (Cayman Islands) 
  • Total Produce plc (Ireland) 
  • Chiquita Brands International (United States) 
  • Sunkist Growers, Inc. (United States) 
  • T&G Global Limited (New Zealand) 
  • San Miguel Corporation (Philippines) 
  • Sumitomo Corporation (Japan) 
  • Mission Produce (United States) 
  • Westfalia Fruit (South Africa) 
  • Camposol Holding (Peru) 
  • Hortifrut (Chile) 
  • Costa Group Holdings (Australia) 
  • Orchard Supply Hardware (United States) 
  • The Wonderful Company (United States) 
  • Blue Skies Holdings (United Kingdom) 
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Fresh Fruits Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Fresh Fruits Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Fresh Fruits Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fresh Fruits Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fresh Fruits Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Fresh Fruits Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Fresh Fruits Market size was valued at USD 594.32 Billion in 2023 and is poised to grow from USD 616.9 Billion in 2024 to USD 831.37 Billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The global fresh fruit market is a highly competitive and dynamic industry with a diverse range of players operating at different levels of the supply chain. The industry is shaped by various factors, including product quality, price, brand image, distribution channels, macroeconomic and environmental factors, and changing consumer preferences. Companies that can effectively navigate these factors and stay ahead of market trends are more likely to succeed and gain a competitive edge in this industry. 'Dole Food Company, Inc. (USA)', 'Fresh Del Monte Produce Inc. (USA)', 'Chiquita Brands International, Inc. (USA)', 'Total Produce PLC (Ireland)', 'Del Monte Pacific Limited (Singapore)', 'Sun World International, LLC (USA)', 'The Wonderful Company LLC (USA)', 'Capespan Group Limited (South Africa)', 'T&G Global Limited (New Zealand)', 'Agrana Fruit (Austria)', 'Driscoll's (USA)', 'BerryWorld Group Limited (UK)', 'Naturipe Farms (USA)', 'Pacific Coast Fruit Company (USA)', 'Greenyard NV (Belgium)', 'Mazzoni Group (Italy)', 'The Giumarra Companies (USA)', 'Karsten SA de CV (Mexico)', 'Jupiter Group (UK)', 'G's Fresh Ltd. (UK)'

With growing awareness about the health benefits of fresh fruits, consumers are increasingly including them in their diets. Fresh fruits are an excellent source of vitamins, minerals, fiber, and other nutrients, and are known to lower the risk of chronic diseases such as cancer, diabetes, and heart disease.

The growing demand for healthy and natural food products is driving the global fresh fruit market. Fresh fruits are becoming more popular as a source of vitamins, minerals, and other critical nutrients as people become more health-conscious. This is especially true in emerging nations, where rising incomes and changing lifestyles are fueling demand for high-quality fresh fruits.

Asia Pacific dominated the fresh fruit market. China, India, and Japan have a large customer base for fresh fruits, fuelling regional demand. Furthermore, the region is predicted to dominate due to expanding disposable income and population. Customers' worry about their health will drive market expansion in the next years.

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

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Global Fresh Fruits Market
Fresh Fruits Market

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