U.S. Fresh Pet Food Market Regional Analysis

U.S. Fresh Pet Food Market size was valued at USD 58.8 Billion in 2023 and is poised to grow from USD 62.4 Billion in 2024 to USD 83.9 Billion by 2032, growing at a CAGR of 0.061 during the forecast period (2025-2032).

The U.S. Fresh Pet Food Market is thriving on the back of pet humanization, and this is what companies are trying to take advantage of. Fresh pet food suppliers in the United States are continually focusing on launching new products to maximize their sales and revenue generation potential in the long run. Market players are also opting for strategies such as mergers, acquisitions, and partnerships to increase their global market share and boost sales. 'A Pup Above (US)', 'Cooking4Canines (US)', 'Darwins Natural Pet Products (US)', 'Freshpet Inc. (US)', 'JustFoodForDogs LLC (US)', 'My Perfect Pet Food Inc. (US)', 'Nestle SA (US)', 'NomNomNow Inc. (US)', 'Pauls Custom Pet Food LLC (US)', 'Pet Plate (US)', 'Pet Honesty (US)', 'Primal Pet Foods Inc. (US)', 'Raised Right Pets LP (US)', 'Spot and Tango (US)', 'The Farmers Dog Inc. (US)', 'The Honest Kitchen (US)', 'Rabbit Hole Hay Inc (US)'

The new product launchings of the companies are considered as the main force that change the market growth. American fresh pet food market vendors are trying to bring more customers by coming up new fresh pet foods. Vendors will be able to magnify the sales of their products as well as their market share through new product launches. For instance, on March 2022, the Petco Health and Wellness Company, Inc. together with JustFoodForDogs LLC introduced their latest fresh and frozen food product line for dogs. In the same manner, Tiki Pets, a brand of Whitebridge Pet Brands LLC, came up with their new dried cat food toppers called Tiki Cat Complements in the month of November 2021. This wet cat food supplement has a high protein content and is made with chicken broth. These can be given to cats as a treat or for additional water source in their diet. Therefore, the launching of new products will ensure that the market of fresh pet foods will increase, which will ultimately allow the market to grow as projected in the forecast period.

Nowadays, more and more pet owners search the food for their pets for items that are the same as those they eat themselves. The notion that the components of human-grade quality are favorable to our pets is the energy that pushes this trend. Hence, producers are using great quality whole food products to manufacture fresh pet foods which are packaged for sale. The high-end fresh pet food market is becoming more expensive but the willingness of consumers to spend on quality products has increased.

The preference for higher-quality raw, fresh, & frozen dog foods is pretty evident here in US with a lot of pet parents. Consumers in the United States are becoming increasingly aware of the ingredients of their pet foods as humanization of pets is rising rampantly in the country. Growing emphasis on providing quality nutrition to pets and increasing awareness regarding ill-effects of packaged pet food are also slated to create new growth opportunities for fresh pet food suppliers in the United States. The market is anticipated to expose new chances of innovation since dog diet consciousness among the pet owners is rising so much in the region.