Fish Sauce Market Size, Share, and Growth Analysis

Global Fish Sauce Market By Type (Industrial, Traditional), By Distribution Channel (Retail, Food Service), By Grade (Standard, Premium), By Region -Industry Forecast 2025-2032


Report ID: SQMIG30I2413 | Region: Global | Published Date: January, 2025
Pages: 187 |Tables: 90 |Figures: 66

Format - word format excel data power point presentation

Fish Sauce Market Insights

Global Fish Sauce Market size was valued at USD 2.05 Billion in 2023 and is poised to grow from USD 2.15 Billion in 2024 to USD 3.21 Billion by 2032, at a CAGR of 5.1% during the forecast period (2025-2032).

Surge in popularity and demand for Asia cuisine in different parts of the world owing to globalization is slated to primarily drive sales of fish sauce in the future. Rising adoption of fish sauce in fusion cooking and growing popularity of fusion foods are also slated to offer new business scope for fish sauce vendors in the long run. The increasing number of people opting for home cooking and growing awareness regarding the health benefits of fish sauce consumption are also expected to bolster market development over the coming years. Rapid expansion of the food & beverage industry and rising use of different sauces in cooking are also anticipated to drive global fish sauce market growth going forward. However, strong flavor, limited appeal, availability of alternative sauces, concerns over high sodium content, and dietary restrictions are estimated to inhibit the sales of fish sauce across the study period and beyond.

Market snapshot - (2025-2032)

Global Market Size

USD 2.05 Billion

Largest Segment

Retail

Fastest Growth

Food Service

Growth Rate

5.1% CAGR

Global Fish Sauce Market ($ Bn)
Country Share for Asia Pacific Region (%)

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Fish Sauce Market Segments Analysis

The global fish sauce market is segmented based on type, grade, distribution channel, and region. Based on type, the market is segmented into traditional and industrial. Based on grade, the market is segmented into standard and premium. Based on distribution channel, the market is categorized into food service and retail (supermarkets & hypermarkets, convenience stores, online, others). By region, the market segmented into North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

Analysis by Type

Industrial fish sauce is expected to account for a prominent chunk of the global fish sauce market share going forward. Extensive use of fish sauce flavor in multiple snacks, sauces, and ready-to-eat meals is projected to help this segment bring in the most revenue in the future. Increasing willingness of consumers to experiment and try out new seasonings and sauces is also expected to help this segment generate new opportunities over the coming years. Moreover, growing use of fish sauce to enrich the taste and flavor of multiple food products is also expected to bolster the sales of industrial fish sauce in the long run.

Meanwhile, the demand for traditional fish sauce is expected to rise at a notable pace across the study period and beyond. Increasing demand for authentic flavor in Asian dishes and recipes from consumers and restaurants is slated to promote the consumption of traditional fish sauce. Traditional fish sauce adds depth, richness, and character to Asian dishes to deliver complex flavors with intricacy. Increasing number of Asian home cooks and rising number of chefs focusing on delivering authentic Asian taste to their customers are expected to promote the demand for traditional fish sauce going forward.

Analysis by Distribution Channel

The retail segment is estimated to spearhead the global fish sauce market forecast through 2031. Increasing investments in retail infrastructure development around the world and availability of a wide variety of fish sauces in retail establishments are slated to bolster the dominance of this segment. Rising availability of different fish sauce products in supermarkets, hypermarkets, convenience stores, and specialty Asian stores are also helping this segment lead revenue generation. Growing number of Asian immigrants shopping from retail stores for convenience is also estimated to help this segment boost sales of fish sauce across the study period and beyond.

On the other hand, sales of fish sauce via food service channels are slated to increase at an impressive CAGR over the coming years. Rising establishment of new Asian cuisine restaurants around the world and increasing popularity of fusion foods are expected to bolster fish sauce demand in this segment. Inclusion of recipes and foods containing fish sauce in multiple hotel and restaurant menus is also slated to promote sales of fish sauce via this distribution channel. Increasing involvement of Asian chefs in hotels and their emphasis on representing their culture through food is also slated to create new opportunities for fish sauce suppliers focusing on this segment.

Global Fish Sauce Market By Distribution Channel

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Fish Sauce Market Regional Insights

The Asia Pacific region is forecasted to account for a dominant share of the global fish sauce industry. The presence of leading fish sauce suppliers, extensive consumption of fish sauce, and growing popularity of fusion cuisine are slated to bolster the dominance of this region. Fish sauce is a staple in multiple Asian cuisines in countries such as Thailand, Vietnam, Japan, Korea, and Indonesia, which also contributes to the high share of the Asia Pacific region. Substantial increase in exports of fish sauce from this region to the rest of the world as the popularity of Asian cuisine rises in other countries is also expected to help this region hold sway over others through 2031.

North America is expected to account for the second-largest share of the global fish sauce market size in the future. Increasing willingness of American consumers to try new cuisines, increasing number of Asians in this region, and rising accessibility to different types of fish sauces are helping North America offer new business scope. Growing use of fish sauce by experimental cooks and chefs in this region also helps boost its adoption. The United States is slated to be the most opportune market for fish sauce vendors in the North American region followed by Canada owing to rising number of Asian immigrants.

Global Fish Sauce Market By Region
  • Largest
  • Fastest

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Fish Sauce Market Dynamics

Drivers

Rising Popularity of Asian Cuisine

  • Popularity and appreciation for Asia cuisine is increasing rapidly around the world owing to globalization. Thai and Vietnamese cuisines are especially gaining popularity in multiple parts of the world. Extensive use of fish sauce as a staple in multiple Asian dishes and recipes is projected to help bolster the global fish sauce market outlook in the future.

Rising Awareness Regarding Health Benefits

  • Fish sauce is not only a way to add flavor to food but also has multiple health benefits as well. Fish sauce is rich in amino acids and essential nutrients that help in improved digestion and reduced inflammation. Growing awareness regarding these health benefits associated with fish sauce consumption is slated to boost the market development in the long run.

Restraints

Concerns Over Sodium Content

  • Fish sauce often has high amounts of sodium in it and this poses a major barrier for consumers looking to limit their salt intake. Increasing awareness regarding digestive health and growing emphasis on sodium intake reduction in multiple parts of the world are expected to hurt the sales of fish sauce over the coming years.

Strong Flavor and Limited Appeal

  • Fish sauce has a strong flavor and distinct taste that is not appealing to all. Especially for people unfamiliar with seafood, the taste and smell of fish sauce can be quite off-putting. This limits the appeal of fish sauce consumption in non-Asian regions and poses a barrier to its widespread adoption in mainstream cooking.

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Fish Sauce Market Competitive Landscape

Fish sauce providers should focus on expanding their sales through online channels to maximize revenue generation. North America and Europe are slated to be opportune markets for fish sauce vendors in the long run. Investing in the Asia Pacific region is slated to be always beneficial for any fish sauce company through 2031. Launching new fish sauce products can also help companies stand out from their competition.

Top Players in Fish Sauce Market

  • Squidbrand
  • Masan Consumer Corporation
  • Viet Phu Inc.
  • Rayong Fish Sauce Industry Co., Ltd.
  • Marine Resources Development Co. Ltd.
  • Pichai Fish-Sauce Co. Ltd.
  • THAIPREEDA GROUP
  • Rungroj Fish Sauce Co., Ltd.
  • PHETDAMFOODS CO. LTD
  • Halcyon Proteins Pty Ltd.

Recent Developments

  • In October 2024, The Department of Corrections, Department of Fisheries, and Charoen Pokphand Foods Public Company Limited (CPF) joined hands to create and launch a new fish sauce made from Blackchin tilapia.
  • In August 2024, Seagull Co. Ltd., a leading fish sauce producer from Vietnam announced the launch of Lang Chai Xua fish sauce in the United States market. The company launched three versions of its sauce and helped it initiate its market expansion in the North American region.
  • In May 2021, Red Boat, a leading provider of fish sauce announced the launch of its new Kho sauce for home cooks. The new sauce is made with Red Boat’s premium fish sauce and a blend of black pepper, shallots, and ginger to offer a classic Vietnamese tase for consumers at home.

Fish Sauce Key Market Trends

Fish Sauce Market SkyQuest Analysis

SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, rising popularity of Asian cuisine around the world and increasing awareness regarding health benefits of fish sauce consumption are slated to drive market development in the future. However, concerns over high sodium content and strong flavor are expected to hamper sales of fish sauce in the future. Asia Pacific is estimated to emerge as the top consumer of fish sauce owing to its use as a staple in multiple cuisines in countries such as Thailand, Japan, and Vietnam. The use of fish sauce in fusion foods is slated to emerge as a prominent fish sauce market trend in the long run.

Report Metric Details
Market size value in 2023 USD 2.05 Billion
Market size value in 2032 USD 3.21 Billion
Growth Rate 5.1%
Base year 2024
Forecast period (2025-2032)
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Traditional, Industrial
  • Grade
    • Premium, Standard
  • Distribution Channel
    • Food Service, Retail (Supermarkets & Hypermarkets, Convenience Stores, Online, Others)
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Squidbrand
  • Masan Consumer Corporation
  • Viet Phu Inc.
  • Rayong Fish Sauce Industry Co., Ltd.
  • Marine Resources Development Co. Ltd.
  • Pichai Fish-Sauce Co. Ltd.
  • THAIPREEDA GROUP
  • Rungroj Fish Sauce Co., Ltd.
  • PHETDAMFOODS CO. LTD
  • Halcyon Proteins Pty Ltd.
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Fish Sauce Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Fish Sauce Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Fish Sauce Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Fish Sauce Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Fish Sauce Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Fish Sauce Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Fish Sauce Market size was valued at USD 2.05 Billion in 2023 and is poised to grow from USD 2.15 Billion in 2024 to USD 3.21 Billion by 2032, at a CAGR of 5.1% during the forecast period (2025-2032).

Fish sauce providers should focus on expanding their sales through online channels to maximize revenue generation. North America and Europe are slated to be opportune markets for fish sauce vendors in the long run. Investing in the Asia Pacific region is slated to be always beneficial for any fish sauce company through 2031. Launching new fish sauce products can also help companies stand out from their competition. 'Squidbrand', 'Masan Consumer Corporation', 'Viet Phu Inc.', 'Rayong Fish Sauce Industry Co., Ltd.', 'Marine Resources Development Co. Ltd.', 'Pichai Fish-Sauce Co. Ltd.', 'THAIPREEDA GROUP', 'Rungroj Fish Sauce Co., Ltd.', 'PHETDAMFOODS CO. LTD', 'Halcyon Proteins Pty Ltd.'

Popularity and appreciation for Asia cuisine is increasing rapidly around the world owing to globalization. Thai and Vietnamese cuisines are especially gaining popularity in multiple parts of the world. Extensive use of fish sauce as a staple in multiple Asian dishes and recipes is projected to help bolster the global fish sauce market outlook in the future.

Use in Fusion Cuisine: Fish sauce providers can focus on boosting their sales in fusion cuisine applications. Chefs and food enthusiasts are incorporating fish sauce into fusion cuisines, blending it with non-Asian dishes to create unique flavors. This fish sauce market trend is expected to increase the acceptance of fish sauce and get consumers more acquainted with the unique Asian taste offered by it as well.

The Asia Pacific region is forecasted to account for a dominant share of the global fish sauce industry. The presence of leading fish sauce suppliers, extensive consumption of fish sauce, and growing popularity of fusion cuisine are slated to bolster the dominance of this region. Fish sauce is a staple in multiple Asian cuisines in countries such as Thailand, Vietnam, Japan, Korea, and Indonesia, which also contributes to the high share of the Asia Pacific region. Substantial increase in exports of fish sauce from this region to the rest of the world as the popularity of Asian cuisine rises in other countries is also expected to help this region hold sway over others through 2031.

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