U.S. Fresh Pet Food Market Size, Share, Growth Analysis, By Distribution Channel(Offline and Online), By Product(Dog Food, Cat Food and Others) - Industry Forecast 2024-2031

Drivers

New Product Launches

• The new product launchings of the companies are considered as the main force that change the market growth. American fresh pet food market vendors are trying to bring more customers by coming up new fresh pet foods. Vendors will be able to magnify the sales of their products as well as their market share through new product launches. For instance, on March 2022, the Petco Health and Wellness Company, Inc. together with JustFoodForDogs LLC introduced their latest fresh and frozen food product line for dogs. In the same manner, Tiki Pets, a brand of Whitebridge Pet Brands LLC, came up with their new dried cat food toppers called Tiki Cat Complements in the month of November 2021. This wet cat food supplement has a high protein content and is made with chicken broth. These can be given to cats as a treat or for additional water source in their diet. Therefore, the launching of new products will ensure that the market of fresh pet foods will increase, which will ultimately allow the market to grow as projected in the forecast period.

Rise in Pet Ownership

• The world is witnessing an accelerated growth of the pet’s ownership with the Unites States at the forefront. The high spending potential of pet parents in the United States allows them to spend more on quality and nutritious foods for their pets which in turn, fuel the growth of the market. The increase of disposable income of buyers is now pushing them to buy solid and natural food items for their pets for the sake of their health. Besides, the easy availability of the fresh pet food products at different costs is playing a role of a product development promoter on the worldwide market. They provide buyers with flexibility of buying currency and wide option of choices.

Restraints

Lower Shelf Life

• One of the challenges to market growth is lower shelf life. The storage life of fresh pet foods is much shorter than that of processed pet foods as they undergo fewer processing activities than the latter which include preserving, retaining and rejuvenation process. The convenience level is also high for the processed pet foods than the fresh processed foods. This is estimated to hurt U.S. Fresh Pet Food Market growth in the future.

High Prices of Fresh Pet Food Products

• Fresh pet food products are much more expensive as compared to packaged or frozen products owing to the use of high-quality ingredients and minimal use of chemicals. The raw materials required to make fresh pet food are also quite expensive and they too add up to the high costs of fresh pet food products, which is slated to slow down market growth.