Product ID: UCMIG45E2051
TV Analytics Market Size, Share, Growth Analysis, By COMPONENT(Software, Services), By DEPLOYMENT MODEL(On-Premise, Cloud), By TV TRANSMISSION TYPE(Cable TV, Satellite TV/DTH), By INDUSTRY VERTICAL(Content Development & Broadcasting, Competitive Intelligence), By REGION(North America, U.S.) - Industry Forecast 2024-2031
Report ID:
UCMIG45E2051 |
Region:
Global |
Published Date: Upcoming |
Pages:
165
| Tables: 55 | Figures: 60
TV Analytics Market Insights
Market Overview:
The increased adoption of analytics solutions has resulted from the need to manage this data and gain meaningful insights into consumer ad preferences. TV advertising analytics provide high accuracy for audience engagement, enabling TV operators to practical alternative levels and potential reach for individual advertisements. Growing consumer growth of digital original series, as well as the increasing popularity of Subscribing on Video Demand (SVoD) platforms, have fueled industry growth. Significant demand for various genres and plays available on OTT platforms such as Netflix and Amazon is aiding market development.
TV Analytics Market, Forecast & Y-O-Y Growth Rate, 2020 - 2028
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This report is being written to illustrate the market opportunity by region and by segments, indicating opportunity areas for the vendors to tap upon. To estimate the opportunity, it was very important to understand the current market scenario and the way it will grow in future.
Production and consumption patterns are being carefully compared to forecast the market. Other factors considered to forecast the market are the growth of the adjacent market, revenue growth of the key market vendors, scenario-based analysis, and market segment growth.
The market size was determined by estimating the market through a top-down and bottom-up approach, which was further validated with industry interviews. Considering the nature of the market we derived the Application Software by segment aggregation, the contribution of the Application Software in Software & Services and vendor share.
To determine the growth of the market factors such as drivers, trends, restraints, and opportunities were identified, and the impact of these factors was analyzed to determine the market growth. To understand the market growth in detail, we have analyzed the year-on-year growth of the market. Also, historic growth rates were compared to determine growth patterns.
TV Analytics Market Report Snapshots
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