Toothpaste Packaging Market Size

Global Toothpaste Packaging Market size was valued at USD 20.4 billion in 2023 and is poised to grow from USD 21.09 billion in 2024 to USD 27.56 billion by 2032, growing at a CAGR of 3.4% during the forecast period (2025-2032).

Key players in the toothpaste packaging market are focusing on developing sustainable packaging. For instance, companies such as Colgate are aiming to develop sustainable toothpaste packaging for their product portfolio by the year 2025. Aesthetic and appealing package types are gaining popularity among the key players in the market. However, small players have already stepped into this space. Furthermore, premiumization and luxury products launches aiming the Gen Z is another trend followed by the companies. 'Amcor plc (Australia) ', 'Huhtamaki Oyj (Finland) ', 'Essel Propack Ltd. (India) ', 'Colgate-Palmolive Company (USA) ', 'Mondi Group (UK) ', 'Albea S.A. (France) ', 'Sonoco Products Company (USA) ', 'Tuboplast S.A. (Spain) ', 'Viva Healthcare Packaging (Canada) ', 'Kinyi Technology Limited (China) ', 'Packwell Industries (India) Pvt. Ltd. (India) ', 'Montebello Packaging Inc. (Canada) ', 'M&H Plastics Ltd. (UK) ', 'Bilcare Research AG (Switzerland) ', 'Skypack India Pvt. Ltd. (India) ', 'Hoffmann Neopac AG (Switzerland) ', 'Guangzhou Amy Plastic Tube Co., Ltd. (China) ', 'CKS Packaging, Inc. (USA) ', 'Plastube Inc. (Canada) ', 'Berry Global Inc. (USA)'

Multilaminate packaging is used in 89% toothpaste packaging in the United States. However, multilaminate packaging is difficult to recycle because it has numerous layers of various materials that are difficult to separate. The sustainable packaging such as HDPE, and glass are the fastest growing and accounted for more than 11% share in the toothpaste packaging market. For instance, In February 2022, Colgate launched its ground-breaking recyclable toothpaste tube with "Recycle Me!" packaging in the U.S.

Oral care brands are targeting Generation Z with packaging inspired by skincare. For instance, Colgate, a major player in the toothpaste market, is targeting Gen Z with attractive packaging that is both sustainable and aesthetically appealing. Colgate's new CO. brand wants to ensure that the packaging and products are 'counter-worthy,' and that they are designed to be displayed rather than buried in a bathroom cabinet.

Emerging economies are likely to generate the highest volume gains, with Asia Pacific maintaining its lead and Latin America consolidating its second place. Both regions are expected to generate 82% of worldwide unit volume increase in toothpaste packaging over the forecast period. While the volume of toothpaste packaging is increasing as more customers begin an oral care routine, the value is also predicted to rise as a growing number of consumers desire more advanced and tailored oral care products. In some emerging nations, such as Turkey or Indonesia, increased unit prices are the result of rising urbanisation and higher disposable income, which is leading to an increase in consumer demand for more sophisticated - and thus more expensive - toothpastes.