Global Toothpaste packaging Market

Global Toothpaste Packaging Market Size, Share, Growth Analysis, By Packaging Type(Squeezing bottle, Collapsible tube), By Packaging Material(High Density Poly Ethylene (HDPE), Plastic Barrier Laminate (PBL)), By Distribution channel(Supermarket/hypermarket, convenience stores) - Industry Forecast 2024-2031

Report ID: SQSG15G2006 | Region: Global | Published Date: February, 2024
Pages: 224 | Tables: 95 | Figures: 76

Global Toothpaste Packaging Market Competitive Landscape

Key players in the toothpaste packaging market are focusing on developing sustainable packaging. For instance, companies such as Colgate are aiming to develop sustainable toothpaste packaging for their product portfolio by the year 2025. Aesthetic and appealing package types are gaining popularity among the key players in the market. However, small players have already stepped into this space. Furthermore, premiumization and luxury products launches aiming the Gen Z is another trend followed by the companies.

Toothpaste Packaging Market Top Players Company Profiles

  • Amcor plc
  • Berry Global Inc.
  • Huhtamaki Oyj
  • Essel Propack Ltd.
  • Colgate-Palmolive Company
  • Mondi Group
  • Albea S.A.
  • Sonoco Products Company
  • Tuboplast S.A.
  • Viva Healthcare Packaging
  • Kinyi Technology Limited
  • Packwell Industries (India) Pvt. Ltd.
  • Montebello Packaging Inc.
  • M&H Plastics Ltd.
  • Bilcare Research AG
  • Skypack India Pvt. Ltd.
  • Hoffmann Neopac AG
  • Guangzhou Amy Plastic Tube Co., Ltd.
  • CKS Packaging, Inc.
  • Plastube Inc.

Toothpaste Packaging Market Recent Development

  • In February 2022, Colgate-Palmolive launched a recyclable toothpaste tube with ‘Recycle Me!’ printed on the packaging. Currently being rolled out in the US, the tube is made from high-density polyethylene (HDPE) and is claimed to be the first tube recognised as recyclable by external recycling authorities. The ‘Recycle Me!’ limited-edition message is intended to create awareness of recyclable tubes among consumers, operators of material recovery facilities (MRFs) and other recycling stakeholders.
  • In October 2021, Dow announced that recyclable toothpaste tubes developed and manufactured in Asia Pacific and used by major consumer brands are now available on shop shelves worldwide. The company collaborated closely with prominent global toothpaste companies to mass produce the new sustainable alternative. When combined with responsible disposal and recycling facilities, this solution has the potential to reduce the quantity of used toothpaste tubes ending up in landfills.
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Global Toothpaste Packaging Market size was valued at USD 19718 million in 2019 and is poised to grow from USD 20481.09 million in 2023 to USD 28824.66 million by 2031, growing at a CAGR of 3.87% in the forecast period (2024-2031).

Key players in the toothpaste packaging market are focusing on developing sustainable packaging. For instance, companies such as Colgate are aiming to develop sustainable toothpaste packaging for their product portfolio by the year 2025. Aesthetic and appealing package types are gaining popularity among the key players in the market. However, small players have already stepped into this space. Furthermore, premiumization and luxury products launches aiming the Gen Z is another trend followed by the companies. 'Amcor plc', 'Berry Global Inc.', 'Huhtamaki Oyj', 'Essel Propack Ltd.', 'Colgate-Palmolive Company', 'Mondi Group', 'Albea S.A.', 'Sonoco Products Company', 'Tuboplast S.A.', 'Viva Healthcare Packaging', 'Kinyi Technology Limited', 'Packwell Industries (India) Pvt. Ltd.', 'Montebello Packaging Inc.', 'M&H Plastics Ltd.', 'Bilcare Research AG', 'Skypack India Pvt. Ltd.', 'Hoffmann Neopac AG', 'Guangzhou Amy Plastic Tube Co., Ltd.', 'CKS Packaging, Inc.', 'Plastube Inc.'

Multilaminate packaging is used in 89% toothpaste packaging in the United States. However, multilaminate packaging is difficult to recycle because it has numerous layers of various materials that are difficult to separate. The sustainable packaging such as HDPE, and glass are the fastest growing and accounted for more than 11% share in the toothpaste packaging market. For instance, In February 2022, Colgate launched its ground-breaking recyclable toothpaste tube with "Recycle Me!" packaging in the U.S.

Oral care brands are targeting Generation Z with packaging inspired by skincare. For instance, Colgate, a major player in the toothpaste market, is targeting Gen Z with attractive packaging that is both sustainable and aesthetically appealing. Colgate's new CO. brand wants to ensure that the packaging and products are 'counter-worthy,' and that they are designed to be displayed rather than buried in a bathroom cabinet.

Emerging economies are likely to generate the highest volume gains, with Asia Pacific maintaining its lead and Latin America consolidating its second place. Both regions are expected to generate 82% of worldwide unit volume increase in toothpaste packaging over the forecast period. While the volume of toothpaste packaging is increasing as more customers begin an oral care routine, the value is also predicted to rise as a growing number of consumers desire more advanced and tailored oral care products. In some emerging nations, such as Turkey or Indonesia, increased unit prices are the result of rising urbanisation and higher disposable income, which is leading to an increase in consumer demand for more sophisticated - and thus more expensive - toothpastes.

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