Global Self-tanning Products Market

Self-tanning Products Market Size, Share, Growth Analysis, By Product(Lotions, Gels, Spray, Cream), By Distribution Channel(Supermarkets, Convenience Stores, Online, Others), By Region - Industry Forecast 2024-2031


Report ID: SQSG30L2032 | Region: Global | Published Date: April, 2024
Pages: 165 | Tables: 66 | Figures: 75

Self-tanning Products Market Insights

Global Self-tanning Products Market size was valued at USD 877 million in 2019 and is poised to grow from USD 909.2 million in 2023 to USD 1.31 million by 2031, growing at a CAGR of 4.5% in the forecast period (2024-2031).

Global demand for self-tanning skincare products is growing as consumer income grows and education and awareness of the health hazards associated with direct sunlight rises. Additionally, the demand and use of self-tanning products have increased owing to the increase in skin cancer incidence, predicting a significant spike in business throughout the projection period. Furthermore, products are produced in a variety of forms for the convenience of the client, including lotion, serum, drops, and crème. Demand for that product has improved as a result of these many possibilities.

Over the past several years, the demand for self-tanning products has steadily expanded. The need for naturally derived self-tanning products increased public knowledge of sun protection, and the expanding appeal of spray tans are all factors contributing to the market's expansion. Likewise, customers' preferences for glowing skin, particularly among women, have boosted expenditure on self-tanning products.

US Self-tanning Products Market is poised to grow at a sustainable CAGR for the next forecast year.

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Self-tanning Products Market size was valued at USD 877 million in 2019 and is poised to grow from USD 909.2 million in 2023 to USD 1.31 million by 2031, growing at a CAGR of 4.5% in the forecast period (2024-2031).

A few well-established firms as well as several small- and medium-sized companies make up the market. One of the most important strategic actions in the sector to obtain competitiveness is product releases. As demand for self-tanning products rises, industry participants are expanding their r&d. budgets and extending their product lines. For instance, in January 2022, the harmless self-tanner from Naru Organics was introduced. It provides consumers with the greatest self-tanner on the market, created from organic and naturally derived materials. 'L'Oreal Group', 'Johnson & Johnson', 'Beiersdorf AG', 'The Procter & Gamble Company', 'Shiseido Co., Ltd.', 'Estee Lauder Companies Inc.', 'Kao Corporation', 'Unilever PLC', 'Clarins Group', 'Avon Products, Inc.', 'St. Tropez Tan', 'Vita Liberata', 'Fake Bake', 'Bondi Sands', 'Tan-Luxe', 'MineTan', 'St. Moriz', 'Isle of Paradise', 'Bali Body', 'Loving Tan'

Customers want DHA-free goods with organic ingredients like cocoa and berry extracts. Customers favor natural alternatives as a result of an increase in health conditions and a proper knowledge of the substances used in self-tanning solutions. During the expected period, this trend is projected to boost the growth of the market.

The demand for natural self-tanning products is rising as more people become drawn to organic products like Beauty by Earth Self Tanner, Botanic Tree Self Tanner, and others. The fact that organic products are made of natural and plant-based ingredients—which are seen as safer than using chemical-based ones, is the key factor driving customers' growing preference for them.

In 2021, owing to rising customer expenditure on skincare, the market in North America is estimated to account for the largest share of the overall self-tanning products market. Customers are increasingly engaged in implementing advanced and safer cosmetic techniques since they are more concerned about how they seem.

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Global Self-tanning Products Market

Report ID: SQSG30L2032

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