Self-tanning Products Market Size

Global Self-tanning Products Market size was valued at USD 1.15 billion in 2023 and is poised to grow from USD 1.2 billion in 2024 to USD 1.71 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

Global demand for self-tanning skincare products is growing as consumer income grows and education and awareness of the health hazards associated with direct sunlight rises. Additionally, the demand and use of self-tanning products have increased owing to the increase in skin cancer incidence, predicting a significant spike in business throughout the projection period. Furthermore, products are produced in a variety of forms for the convenience of the client, including lotion, serum, drops, and crème. Demand for that product has improved as a result of these many possibilities.

Over the past several years, the demand for self-tanning products has steadily expanded. The need for naturally derived self-tanning products increased public knowledge of sun protection, and the expanding appeal of spray tans are all factors contributing to the market's expansion. Likewise, customers' preferences for glowing skin, particularly among women, have boosted expenditure on self-tanning products.

US Self-tanning Products Market is poised to grow at a sustainable CAGR for the next forecast year.