Self-tanning Products Market Regional Analysis

Global Self-tanning Products Market size was valued at USD 1.15 billion in 2023 and is poised to grow from USD 1.2 billion in 2024 to USD 1.71 billion by 2032, growing at a CAGR of 4.5% during the forecast period (2025-2032).

A few well-established firms as well as several small- and medium-sized companies make up the global market. One of the most important strategic actions in the sector to obtain competitiveness is product releases. As demand for self-tanning products rises, industry participants are expanding their r&d. budgets and extending their product lines. For instance, in January 2022, the harmless self-tanner from Naru Organics was introduced. It provides consumers with the greatest self-tanner on the market, created from organic and naturally derived materials. 'St. Tropez (United Kingdom) ', 'Loving Tan (Australia) ', 'Isle of Paradise (United Kingdom) ', 'Tan-Luxe (United Kingdom) ', 'Vita Liberata (United Kingdom) ', 'Bondi Sands (Australia) ', 'Fake Bake (United Kingdom) ', 'Jergens (United States) ', 'Clarins (France) ', 'L'Oréal Paris (France) ', 'Neutrogena (United States) ', 'Dove (United Kingdom) ', 'Sally Hansen (United States) ', 'Australian Glow (Australia) ', 'MineTan (Australia) ', 'James Read Tan (United Kingdom) ', 'Tarte Cosmetics (United States) ', 'Beauty by Earth (United States) ', 'Eco Tan (Australia) ', 'St. Moriz (United Kingdom)'

Customers want DHA-free goods with organic ingredients like cocoa and berry extracts. Customers favor natural alternatives as a result of an increase in health conditions and a proper knowledge of the substances used in self-tanning solutions. During the expected period, this trend is projected to boost the growth of the global market.

The demand for natural self-tanning products is rising as more people become drawn to organic products like Beauty by Earth Self Tanner, Botanic Tree Self Tanner, and others. The fact that organic products are made of natural and plant-based ingredients—which are seen as safer than using chemical-based ones, is the key factor driving customers' growing preference for them.

In 2021, owing to rising customer expenditure on skincare, the market in North America is estimated to account for the largest share of the overall self-tanning products market. Customers are increasingly engaged in implementing advanced and safer cosmetic techniques since they are more concerned about how they seem.