Top Self-tanning Products Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Self-tanning Products Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Self-tanning Products industry players.

Self-tanning Products Market Competitive Landscape

A few well-established firms as well as several small- and medium-sized companies make up the global market. One of the most important strategic actions in the sector to obtain competitiveness is product releases. As demand for self-tanning products rises, industry participants are expanding their r&d. budgets and extending their product lines. For instance, in January 2022, the harmless self-tanner from Naru Organics was introduced. It provides consumers with the greatest self-tanner on the market, created from organic and naturally derived materials.

Top Players in the Global Self-Tanning Products Market

  • L'Oreal Group
  • Johnson & Johnson
  • Beiersdorf AG
  • The Procter & Gamble Company
  • Shiseido Co., Ltd.
  • Estee Lauder Companies Inc.
  • Kao Corporation
  • Unilever PLC
  • Clarins Group
  • Avon Products, Inc.
  • St. Tropez Tan
  • Vita Liberata
  • Fake Bake
  • Bondi Sands
  • Tan-Luxe
  • MineTan
  • St. Moriz
  • Isle of Paradise
  • Bali Body
  • Loving Tan

Self-tanning Products Market Recent Development

  • In January 2022, Cosmosum, a line of tanning creams and other sun skincare products, was created through a collaboration between Cosmopolitan and the Devoted Creation brand.
  • In January 2022, The startup was established on the "Go Ethical" platform, according to a statement from Kao Corporation. Through the online shopping portal LOHACO, the company is concentrating on reducing waste.

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Global Self-tanning Products Market size was valued at USD 1.2 Billion in 2024 and is poised to grow from USD 1.26 Billion in 2025 to USD 1.79 Billion by 2033, growing at a CAGR of 4.5% during the forecast period (2026–2033).

A few well-established firms as well as several small- and medium-sized companies make up the global market. One of the most important strategic actions in the sector to obtain competitiveness is product releases. As demand for self-tanning products rises, industry participants are expanding their r&d. budgets and extending their product lines. For instance, in January 2022, the harmless self-tanner from Naru Organics was introduced. It provides consumers with the greatest self-tanner on the market, created from organic and naturally derived materials. 'St. Tropez (United Kingdom) ', 'Loving Tan (Australia) ', 'Isle of Paradise (United Kingdom) ', 'Tan-Luxe (United Kingdom) ', 'Vita Liberata (United Kingdom) ', 'Bondi Sands (Australia) ', 'Fake Bake (United Kingdom) ', 'Jergens (United States) ', 'Clarins (France) ', 'L'Oréal Paris (France) ', 'Neutrogena (United States) ', 'Dove (United Kingdom) ', 'Sally Hansen (United States) ', 'Australian Glow (Australia) ', 'MineTan (Australia) ', 'James Read Tan (United Kingdom) ', 'Tarte Cosmetics (United States) ', 'Beauty by Earth (United States) ', 'Eco Tan (Australia) ', 'St. Moriz (United Kingdom)'

Customers want DHA-free goods with organic ingredients like cocoa and berry extracts. Customers favor natural alternatives as a result of an increase in health conditions and a proper knowledge of the substances used in self-tanning solutions. During the expected period, this trend is projected to boost the growth of the global market.

The demand for natural self-tanning products is rising as more people become drawn to organic products like Beauty by Earth Self Tanner, Botanic Tree Self Tanner, and others. The fact that organic products are made of natural and plant-based ingredients—which are seen as safer than using chemical-based ones, is the key factor driving customers' growing preference for them.

In 2021, owing to rising customer expenditure on skincare, the market in North America is estimated to account for the largest share of the overall self-tanning products market. Customers are increasingly engaged in implementing advanced and safer cosmetic techniques since they are more concerned about how they seem.

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Global Self-tanning Products Market
Self-tanning Products Market

Report ID: SQSG30L2032

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