Personal Lubricants Market Size, Share, Growth Analysis, By Type(Water-based, Silicone-based), By Distribution Channel(E-commerce, Drug Stores) - Industry Forecast 2024-2031

Global Personal Lubricants Market size was valued at USD 1.20 billion in 2022 and is poised to grow from USD 1.32 billion in 2023 to USD 2.74 billion by 2031, growing at a CAGR of 9.60% during the forecast period (2024-2031).

The surge in market expansion can be attributed to heightened product demand driven by the escalating instances of vaginal dryness and erectile dysfunction, coupled with an increasing desire for alternatives to amplify the sexual experience. Personal lubricants serve the purpose of alleviating vaginal dryness and providing additional lubrication. A survey conducted by the North American Menopause Society in 2020 unveiled that 48% of women in the U.S. encounter vaginal discomfort, with the prevailing symptom being vaginal dryness and discomfort during sexual engagement. This trend is projected to bolster product demand within the middle-aged demographic. Furthermore, a substantial number of older individuals maintain an active sex life. The University of Michigan National Poll on Healthy Aging revealed that in 2018, approximately 40% of older adults reported a vibrant sex life in the U.S., with men (51%) exhibiting higher sexual activity than women (31%). The trend persists across age brackets, with 46% of individuals aged 65 to 70 years, 39% aged 71 to 75 years, and 25% aged 76 to 80 years reporting active sexual engagement in the U.S. This trajectory is poised to further stimulate product demand in the forthcoming years.

Following the pandemic, prominent players reported a surge in sales for intimate care products. Reckitt Benckiser, for instance, witnessed increased sales for Durex condoms, KY lubricants, and Veet hair removal products in 2021 when lockdown restrictions were eased across the U.K

Augmented funding is fostering the entry of new contenders into the industry. Notably, Cake, a sexual wellness brand, secured USD 8 million in Series A funding led by investment partner Silas Capital in September 2022. The company's product portfolio encompasses specialized lubricants, topicals, condoms, and other sexual health products. Concurrently, industry players are embracing diverse growth strategies, including new product launches and market campaigns, to address the mounting demand for personal lubricants and enhance awareness about these offerings. Playground, a sexual health enterprise, exemplified this approach by introducing a collection of personal lubricants in the U.S. in May 2022. This collection comprises four full-sensory personal lubricants crafted to stimulate erogenous zones and engage all five senses, enhancing women's mood, libido, and cognitive experiences.

US Personal Lubricants Market is poised to grow at a sustainable CAGR for the next forecast year.