Sexual Wellness Market Size, Share, Growth Analysis, By Type(sexual enhancement products, contraceptives, lubricants, and sexual health supplements), By Region - Industry Forecast 2024-2031


Report ID: SQMIG35G2155 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 37 |Figures: 74

Sexual Wellness Market Insights

Global Sexual Wellness Market size was valued at USD 29.9 billion in 2021 and is poised to grow from USD 32.2 billion in 2022 to USD 64.3 billion by 2030, growing at a CAGR of 7.6% in the forecast period (2023-2030).

The global sexual wellness market is experiencing significant growth and evolving consumer preferences, driven by changing attitudes towards sexual health and wellness.

Increasing awareness about sexual well-being, coupled with the growing acceptance and openness around discussing intimate topics, has led to a surge in demand for sexual wellness products and services.

Consumers are seeking high-quality and safe products that enhance pleasure, promote sexual health, and address specific needs. The market is witnessing the introduction of innovative and technologically advanced products, including sexual health supplements, lubricants, contraceptives, and sexual aids.

Additionally, the e-commerce sector has played a pivotal role in the market's growth, providing a discreet and convenient platform for consumers to explore and purchase sexual wellness products.

As societal norms continue to evolve and sexual wellness gains more mainstream acceptance, the Global Sexual Wellness market is expected to expand further in the coming years.

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Sexual Wellness Market Segmental Analysis

The global sexual wellness market is segmented by type, and region. Based on type, the market can be segmented into sexual enhancement products, contraceptives, lubricants, and sexual health supplements. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Analysis by Type

The dominant sub-segment in the type segment of the market is sexual enhancement products. These products are designed to enhance sexual pleasure, increase libido, improve sexual performance, and address common sexual concerns. They can include items like arousal gels, performance-enhancing supplements, and devices.

The fastest growing sub-segment in the type segment of the market is sexual health supplements. With an increasing focus on overall well-being and sexual health, there is a growing demand for natural and herbal supplements that support sexual function, vitality, and reproductive health. These supplements often contain ingredients like vitamins, minerals, herbal extracts, and amino acids that are believed to have beneficial effects on sexual wellness. The growing awareness and acceptance of sexual health supplements contribute to their rapid growth in the market.

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Sexual Wellness Market Regional Insights

One dominant region in the market is North America. North America has a well-established sexual wellness industry, driven by factors such as a high level of consumer awareness, openness about sexual health, and availability of a wide range of products. The region has a strong presence of key market players, extensive distribution networks, and a supportive regulatory environment, contributing to its dominance in the market.

One of the fastest growing regions in the market is Asia Pacific. The Asia Pacific region is experiencing rapid growth in the sexual wellness market due to various factors. There is a growing acceptance of sexual wellness products and services, coupled with increasing disposable income and changing lifestyles. Additionally, evolving cultural norms and a rising focus on sexual health and wellness have fueled the demand for sexual wellness products in the region. As a result, both local and international companies are expanding their presence in the Asia Pacific market to cater to the growing consumer demand.

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Sexual Wellness Market Dynamics

Drivers

Changing Societal Attitudes Towards Sexual Health And Well-Being

  • One key driver of the market is the changing societal attitudes towards sexual health and well-being. Increasing awareness about sexual health, growing acceptance of sexual diversity, and the emphasis on overall well-being have led to a greater demand for products and services related to sexual wellness. Moreover, the rise of e-commerce platforms and the availability of discreet purchasing options have made sexual wellness products more accessible and convenient for consumers.

Restraints

Cultural And Social Taboos Around Discussing And Addressing Sexual Health

  • One major restraint in the market is the presence of cultural and social taboos around discussing and addressing sexual health. In many regions, there is still a stigma attached to discussing topics related to sexual wellness, which hinders open conversations and limits the market growth. Additionally, regulatory challenges and varying cultural norms across different countries pose obstacles to the development and distribution of sexual wellness products and services.

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Sexual Wellness Market Competitive Landscape

The global market is characterized by a mix of established companies and emerging players. Market participants are focusing on research and development activities to enhance the efficiency and performance of Sexual Wellness. Additionally, strategic collaborations, partnerships, and mergers and acquisitions are prevalent strategies adopted by companies to expand their market presence. The competitive environment is further influenced by factors such as technological advancements, government regulations, and the ability to provide cost-effective and sustainable solutions.

Top Player’s Company Profiles

  • We-Vibe (Canada)
  • Lifestyles Healthcare Pte Ltd (Singapore)
  • pjur group (Germany)
  • K-Y (United States)
  • Fleshlight (United States)
  • Satisfyer (Germany)
  • Lovehoney (United Kingdom)
  • Adam & Eve (United States)
  • Bijoux Indiscrets (Spain)
  • Shunga Erotic Art (Canada)
  • TENGA (Japan)
  • DKT International (United States)
  • Intimina (Sweden)
  • Womanizer (Germany)
  • PicoBong (Sweden)
  • OhMiBod (United States)
  • Sensuous (Australia)

Recent Developments

  • In January 2023, Blissful Pleasure Inc. introduced a new line of innovative intimate products designed for couples. The range includes high-tech vibrators, remote-controlled toys, and couples' massagers, aimed at enhancing pleasure and intimacy. The products are designed using cutting-edge technology and are made from body-safe materials for optimal comfort and safety.
  • In March 2023, Sensation Pharmaceuticals launched a groundbreaking libido-enhancing supplement for women. The scientifically formulated supplement, named "DesireX," combines natural ingredients known for their aphrodisiac properties to increase sexual desire and satisfaction. The product is backed by clinical studies and promises to provide women with a safe and effective solution for boosting their sexual wellness.
  • In June 2023, PleasureTech Ltd. unveiled a revolutionary virtual reality (VR) experience called "Euphoria VR." This immersive and interactive VR platform allows users to explore various erotic scenarios and engage in virtual encounters, providing a new level of sexual exploration and fantasy fulfillment. Euphoria VR offers a range of customizable experiences to cater to different preferences and desires, promising users a safe and immersive sexual experience from the comfort of their own homes.

Sexual Wellness Key Market Trends

  • One key market trend in the global market is the growing acceptance and normalization of sexual wellness products and services. As societies become more open-minded and conversations surrounding sexual health and pleasure become less taboo, there is a rising demand for products and services that promote sexual well-being. Consumers are seeking accessible and inclusive options that cater to diverse needs and preferences. This trend is driving innovation in the industry, with the introduction of new and innovative sexual wellness products, online platforms for education and shopping, and the expansion of retail channels. The market is witnessing a shift towards holistic approaches to sexual wellness, encompassing physical, mental, and emotional well-being.

Sexual Wellness Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

The global market is witnessing significant growth as individuals seek to enhance their overall sexual health and well-being. The market encompasses a wide range of products, including sexual enhancement devices, contraceptives, lubricants, and sexual wellness supplements. Factors such as changing social attitudes towards sexuality, increasing awareness about sexual health, and the growing acceptance of sexual wellness products are driving the market's expansion. Additionally, the availability of discreet online purchasing platforms and the advent of innovative technologies in the development of sexual wellness products further contribute to the market's growth. As individuals prioritize self-care and personal satisfaction, the global Sexual Wellness market is poised to continue its upward trajectory in the coming years.

Report Metric Details
Market size value in 2023 USD 29.9 billion
Market size value in 2031 USD 64.3 billion
Growth Rate 7.6%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • sexual enhancement products, contraceptives, lubricants, and sexual health supplements
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • We-Vibe (Canada)
  • Lifestyles Healthcare Pte Ltd (Singapore)
  • pjur group (Germany)
  • K-Y (United States)
  • Fleshlight (United States)
  • Satisfyer (Germany)
  • Lovehoney (United Kingdom)
  • Adam & Eve (United States)
  • Bijoux Indiscrets (Spain)
  • Shunga Erotic Art (Canada)
  • TENGA (Japan)
  • DKT International (United States)
  • Intimina (Sweden)
  • Womanizer (Germany)
  • PicoBong (Sweden)
  • OhMiBod (United States)
  • Sensuous (Australia)
Customization scope

Free report customization with purchase. Customization includes:-

  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Sexual Wellness Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Sexual Wellness Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Sexual Wellness Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Sexual Wellness Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Sexual Wellness Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Sexual Wellness Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Sexual Wellness Market size was valued at USD 29.9 billion in 2021 and is poised to grow from USD 32.2 billion in 2022 to USD 64.3 billion by 2030, growing at a CAGR of 7.6% in the forecast period (2023-2030).

The market is characterized by a mix of established companies and emerging players. Market participants are focusing on research and development activities to enhance the efficiency and performance of Sexual Wellness. Additionally, strategic collaborations, partnerships, and mergers and acquisitions are prevalent strategies adopted by companies to expand their market presence. The competitive environment is further influenced by factors such as technological advancements, government regulations, and the ability to provide cost-effective and sustainable solutions. 'LELO (Sweden)', 'Durex (United Kingdom)', 'Trojan (United States)', 'We-Vibe (Canada)', 'Lifestyles Healthcare Pte Ltd (Singapore)', 'pjur group (Germany)', 'K-Y (United States)', 'Fleshlight (United States)', 'Satisfyer (Germany)', 'Lovehoney (United Kingdom)', 'Adam & Eve (United States)', 'Bijoux Indiscrets (Spain)', 'Shunga Erotic Art (Canada)', 'TENGA (Japan)', 'DKT International (United States)', 'Intimina (Sweden)', 'Womanizer (Germany)', 'PicoBong (Sweden)', 'OhMiBod (United States)', 'Sensuous (Australia)'

One key driver of the market is the changing societal attitudes towards sexual health and well-being. Increasing awareness about sexual health, growing acceptance of sexual diversity, and the emphasis on overall well-being have led to a greater demand for products and services related to sexual wellness. Moreover, the rise of e-commerce platforms and the availability of discreet purchasing options have made sexual wellness products more accessible and convenient for consumers.

One key market trend in the market is the growing acceptance and normalization of sexual wellness products and services. As societies become more open-minded and conversations surrounding sexual health and pleasure become less taboo, there is a rising demand for products and services that promote sexual well-being. Consumers are seeking accessible and inclusive options that cater to diverse needs and preferences. This trend is driving innovation in the industry, with the introduction of new and innovative sexual wellness products, online platforms for education and shopping, and the expansion of retail channels. The market is witnessing a shift towards holistic approaches to sexual wellness, encompassing physical, mental, and emotional well-being.

One dominant region in the market is North America. North America has a well-established sexual wellness industry, driven by factors such as a high level of consumer awareness, openness about sexual health, and availability of a wide range of products. The region has a strong presence of key market players, extensive distribution networks, and a supportive regulatory environment, contributing to its dominance in the market.

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