Global Personal Lubricants Market

Personal Lubricants Market Size, Share, Growth Analysis, By Type(Water-based, Silicone-based), By Distribution Channel(E-commerce, Drug Stores) - Industry Forecast 2024-2031

Report ID: SQMIG35A2461 | Region: Global | Published Date: March, 2024
Pages: 219 | Tables: 63 | Figures: 65

Personal Lubricants Market News

  • A collection of lubricants from the sexual wellness company Playground, which contains four full-sensory personal lubricants made to stimulate the five senses and erogenous zones to boost a woman's mood, mind, and libido, was introduced in the United States in May 2022.
  • Recess Isabelle Daza, Recess Isabelle Daza, and their sister Ava Daza created the sexual health company Jellytime in April 2022. They introduced a water-based, hypoallergenic lubricant there.
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Personal Lubricants Market size was valued at USD 1.20 billion in 2022 and is poised to grow from USD 1.32 billion in 2023 to USD 2.74 billion by 2031, growing at a CAGR of 9.60% during the forecast period (2024-2031).

The competitive landscape of the Personal Lubricants Market is characterized by a diverse array of players vying for market share in this evolving sector. Established industry giants like Reckitt Benckiser Group (KY Jelly), Church & Dwight Co., Inc. (Trojan), and The Yes Yes Company dominate the market with their extensive product portfolios and widespread brand recognition. These companies compete through continuous product innovation, strategic partnerships, and effective marketing campaigns to capture consumer attention. 'Reckitt Benckiser Group (KY Jelly) - United Kingdom', 'Church & Dwight Co., Inc. (Trojan) - USA', 'The Yes Yes Company - United Kingdom', 'LifeStyles Healthcare Pte. Ltd. (SKYN) - Singapore', 'BioFilm, Inc. (Astroglide) - USA', 'Sasmar Pharmaceuticals Pty Ltd. (Conceive Plus) - Australia', 'Good Clean Love - USA', 'Wet International, Inc. - USA', 'Cleancut Inc. (Aloe Cadabra) - USA', 'Sliquid, LLC - USA'

Evolving attitudes towards sexual well-being, growing acceptance of diverse lifestyles, and increasing awareness of intimate health are driving demand.

Natural and Organic Formulations: Consumers are gravitating towards natural and organic personal lubricants, driven by concerns for safety, health, and environmental sustainability.

In 2022, North America assumed a commanding position within the market, seizing a substantial share exceeding 41.25% of the total revenue. This ascendancy is attributed to the robust presence of numerous manufacturers and retailers, facilitating convenient product accessibility. The surge in personal lubricant popularity across the region can be attributed to diminishing social taboos surrounding intimate products and the seamless availability of items through online retail platforms and supermarket chains. Notably, personal lubricants fall under Class II medical devices in the U.S., mandating medical device 510(k) clearance.

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Global Personal Lubricants Market

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