Personal Care Wipes Market Size

Personal Care Wipes Market size was valued at USD 11.96 Billion in 2023 and is poised to grow from USD 12.7 Billion in 2024 to USD 20.53 Billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The personal care wipes industry is extremely competitive and fragmented, with multiple firms vying for a dominant position in the market. To address rising demand, prominent competitors are pursuing a variety of tactics, including growth, mergers and acquisitions, collaborations, and new product development. 'Procter & Gamble Co.', 'Johnson & Johnson', 'Kimberly-Clark Corporation', 'Unicharm Corporation', 'Nice-Pak Products, Inc.', 'S. C. Johnson & Son, Inc.', 'Diamond Wipes International Inc.', 'Rockline Industries', 'Edgewell Personal Care Company', 'Hengan International Group Co. Ltd.', 'Beiersdorf AG', '3M Company', 'Svenska Cellulosa AB', 'The Clorox Company', 'The Honest Company, Inc.', 'The Himalaya Drug Company', 'Farlin Infant Products Corp.', 'Linette', 'SCA Hygiene Products AB.'

Owing to the disposable nature of baby wipes and their ability to function as a genital cleansing agent, the infant personal care wipes category is expected to see increasing demand. Baby wipes provide a significant contribution to rising birth rates, particularly throughout the infant's early life stage. 

One of the key aspects that are expected to widen the potential for the personal care wipes market to flourish in the future is the inclination of leading market players towards manufacturing various products made out of plant-based ingredients. Companies are striving to create environment-friendly products. Also, Plastic packaging is being reduced or phased out by many firms.

In the APAC, rising consumer awareness towards the importance of using personal care products, particularly to avoid skin disorders and infectious diseases is driving personal care wipes market expansion. Sales of infant personal care wipes in the region are being influenced by rising spending on baby care goods. The market in the region is likely to be driven by significant expansion in the number of prospective purchasers in developing economies such as China and India. Furthermore, increasing buying power combined with high internet penetration is changing the way people shop for personal care products. Additionally, the growing manufacturing activity and modernization in healthcare practices, especially in developing countries, are expected to witness significant growth in the personal care wipes market during the forecast period.