Lager Market Size, Share, and Growth Analysis

Lager Market By Product(Standard, Premium), By Distribution Channel (Revenue, USD Billion, 2015 - 2025)(On-trade, Off-trade), By Regional (Revenue, USD Billion, 2015 - 2025)(North America, The U.S., Europe, U.K.) - Industry Forecast 2025-2032

Report ID: UCMIG30E2017 | Region: Global | Published Date: Upcoming |
Pages: 165 |Tables: 0 |Figures: 0

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Lager Market Insights

Market Overview:

The global lager market achieved a substantial valuation of USD 366.94 billion in 2018, serving as a sturdy foundation for its ongoing expansion. This growth trajectory is set to be amplified by a burgeoning appetite for premium beer selections, which in turn, drives the demand for lagers in the market. Notably, the surge in consumer preferences, coupled with elevated living standards, augmented disposable incomes, and evolving lifestyles in emerging economies like China, India, and Mexico, is anticipated to act as a robust catalyst for heightened product demand. A significant boon to the market is the array of health benefits associated with lager consumption, including potential reductions in the risks of kidney stones, heart attacks, and strokes. These factors collectively contribute to the positive growth outlook for the lager market, signifying sustained advancement in the years ahead.

Lager Market, Forecast & Y-O-Y Growth Rate, 2020 - 2028
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This report is being written to illustrate the market opportunity by region and by segments, indicating opportunity areas for the vendors to tap upon. To estimate the opportunity, it was very important to understand the current market scenario and the way it will grow in future.

Production and consumption patterns are being carefully compared to forecast the market. Other factors considered to forecast the market are the growth of the adjacent market, revenue growth of the key market vendors, scenario-based analysis, and market segment growth.

The market size was determined by estimating the market through a top-down and bottom-up approach, which was further validated with industry interviews. Considering the nature of the market we derived the Brewers by segment aggregation, the contribution of the Brewers in Food, Beverage & Tobacco and vendor share.

To determine the growth of the market factors such as drivers, trends, restraints, and opportunities were identified, and the impact of these factors was analyzed to determine the market growth. To understand the market growth in detail, we have analyzed the year-on-year growth of the market. Also, historic growth rates were compared to determine growth patterns.

Segmentation Analysis:

The Lager Market is segmented by Product, Distribution Channel (Revenue, USD Billion, 2015 - 2025), Regional (Revenue, USD Billion, 2015 - 2025). We are analyzing the market of these segments to identify which segment is the largest now and in the future, which segment has the highest growth rate, and the segment which offers the opportunity in the future.

Lager Market Basis Point Share Analysis, 2021 Vs. 2028
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  • Based on Product the market is segmented as, Standard, Premium
  • Based on Distribution Channel (Revenue, USD Billion, 2015 - 2025) the market is segmented as, On-trade, Off-trade
  • Based on Regional (Revenue, USD Billion, 2015 - 2025) the market is segmented as, North America, The U.S., Europe, U.K., Germany, Asia Pacific, China, Japan, India, Central & South America, Middle East & Africa, KEY MARKET PLAYERS, Heineken N.V., Carlsberg Group, Anheuser-Busch Companies, LLC, China Resources Snow Breweries Limited, Diageo, Molson Coors Brewing Company, Tsingtao Brewery Company Limited, ASAHI BREWERIES, LTD., Castel Group

Regional Analysis:

Lager Market is being analyzed by North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA) regions. Key countries including the U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, and South Africa among others were analyzed considering various micro and macro trends.

Lager Market Attractiveness Analysis, By Region 2020-2028
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Lager Market : Risk Analysis

SkyQuest's expert analysts have conducted a risk analysis to understand the impact of external extremities on Lager Market. We analyzed how geopolitical influence, natural disasters, climate change, legal scenario, economic impact, trade & economic policies, social & ethnic concerns, and demographic changes might affect Lager Market's supply chain, distribution, and total revenue growth.

Competitive landscaping:

To understand the competitive landscape, we are analyzing key Lager Market vendors in the market. To understand the competitive rivalry, we are comparing the revenue, expenses, resources, product portfolio, region coverage, market share, key initiatives, product launches, and any news related to the Lager Market.

To validate our hypothesis and validate our findings on the market ecosystem, we are also conducting a detailed porter's five forces analysis. Competitive Rivalry, Supplier Power, Buyer Power, Threat of Substitution, and Threat of New Entry each force is analyzed by various parameters governing those forces.

Key Players Covered in the Report:

  • sights
  • The global lager market size was valued at USD 366.94 billion in 2018. Rising demand for premium beer will boost the demand for a lager in the market. Moreover, consumer preferences, improving the standard of living, increasing disposable income, and changing lifestyles in developing economies, including China, India, and Mexico, are expected to fuel the product demand. Furthermore, various health benefits associated with the product such as lowering the risk of kidney stones, heart attacks, and strokes are expected to remain a favorable factor for the market growth over the next few years.
  • Beer is commonly produced with four basic ingredients: water, malted cereals, yeast, and hops. These ingredients then undergo a fermentation process over a certain period of time. Beers are largely categorized into two types: ale and lager. The basic difference between both types of beer is the yeast that is used for fermentation. The selection of the yeast is based on the fermentation temperature of the beer. Ales are generally fermented at moderate temperatures (20 to 22 °C), whereas fermentation of lagers takes place at cooler temperatures (7 to 13 °C). The lower temperature slowdowns yeast activity and provide the necessary maturation time.
  • Lager is predominantly consumed in bars, restaurants, hotels, wine shops, nightclubs, supermarkets, and online retails. Furthermore, major manufacturers are introducing new flavors such as tequila, apple, cheese, blueberry, chocolate, and lemons. However, increasing penetration of available substitutes such as vodka, whiskey, rum, and gin, coupled with rising demand for other non-alcoholic substitutes, including energy drinks and carbonated drinks, is expected to have a negative impact on the market growth.
  • Increasing awareness regarding health benefits associated with the product will boost the market growth. Beer has a number of vitamins, proteins, and natural antioxidants with low calories, carbohydrates, and no fat or cholesterol. These nutritional properties help to prevent cardiovascular diseases and support muscle recovery. In addition, they help in improving the cholesterol level and increasing HDL in the body. According to the World Health Organization (WHO), 17.9 million die every year due to cardiovascular diseases (CVDs) globally. Increasing health issues are expected to promote the consumption of the lager over the forecast period.
  • Product Insights
  • Premium lager is expected to remain the fastest-growing product segment, expanding at a CAGR of 4.5% from 2019 to 2025. An increase in product consumption is due to its growing adoption in bars, restaurants, and hotels. Furthermore, demand has seen significant growth in the past owing to shifting consumer preferences for premium beer. Furthermore, improving brewing process technology, coupled with the usage of the finest quality of raw materials, has enhanced the overall characteristics of the product.
  • Major manufacturers are launching their products in developing countries, such as India, to gain a competitive edge in the market. For instance, in June 2018, Victory Brewing Company has introduced its standard lager beer in the Indian market. Standard lager was valued at USD 205.8 billion in 2018. The segment is expected to grow in the coming years due to shifting preferences among youth consumers from other beer forms to lager products.
  • Distribution Channel Insights
  • The on-trade segment generated a revenue of USD 266.6 billion in 2018. This growth is attributed to increased consumption of the product through nightclubs, pubs bars, restaurants, and related places in the hospitality industry. Beer products are available in premium prices through on-trade channels as compared to off-trade counterparts. The growing hospitality industry in developed countries, such as the U.S., U.K., Germany, and France, as a result of high consumer buying power, is anticipated to have a strong impact on the growth.
  • Off-trade distribution is expected to exhibit a CAGR of 4.8% from 2019 to 2025. This segment is expected to witness significant growth in developing nations on account of increasing consumer buying power. In addition, the presence of a large consumer base in countries such as India, Mexico, Brazil, and China is expected to have a strong impact on segment growth.
  • Regional Insights
  • Europe is the largest regional market, anticipated to expand at a CAGR of 4.2% from 2019 to 2025. In Europe, flavored beer is one of the premium drinks in countries including U.K., Germany, and France. Furthermore, premium products including lager are attracting new consumers such as millennials and female drinkers in the above-mentioned countries.
  • Asia Pacific is expected to expand at a CAGR of 5.0% from 2019 to 2025. Many players are launching new products in developing countries, such as India and China, in order to cater to the increasing consumer demand. For instance, in November 2018, De Brabandere Brewery has launched a premium beer ‘hopper’ in collaboration with Brindco, one of the prominent importers of alcoholic beverages. The product is offered in two variants: Blonde and Witbier. The product is mainly sold in retail markets, bars, pubs, and restaurants.
  • North America is anticipated to witness significant growth in the premium beer market owing to the increasing demand for low-calorie beer. Moreover, rising health concerns have compelled consumers to go for a light beer. Beer producers are launching new products in order to gain a competitive edge in the market. For instance, in October 2018, the U.S. based brewing company, Anheuser-Busch Companies, LLC has launched a new light lager under the brand name ‘Wild Peak’. This premium product contains 5.3g of carbohydrates and 93 calories in every 12oz can.
  • Lager Market Share Insights
  • Manufacturers are adopting several strategies including mergers and acquisitions, capacity expansion, technological innovation, and product innovation.
  • Major producers are expanding their geographical reach, especially in developing countries, in order to gain the maximum share in the market. Establishment of strategic partnerships with major importers and buyers of the region in order to launch new products as per the customer demand in the region will remain a critical success factor over the next few years. Taking into account the above-mentioned factors, producers are likely to focus on product innovation catering, particularly the developing countries and untapped markets to gain maximum market share.
  • KEY MARKET SEGMENTS
  • By Product
  • Standard
  • Premium
  • By Distribution Channel (Revenue, USD Billion, 2015 - 2025)
  • On-trade
  • Off-trade
  • By Regional (Revenue, USD Billion, 2015 - 2025)
  • North America
  • The U.S.
  • Europe
  • U.K.
  • Germany
  • Asia Pacific
  • China
  • Japan
  • India
  • Central & South America
  • Middle East & Africa
  • KEY MARKET PLAYERS
  • Heineken N.V.
  • Carlsberg Group
  • Anheuser-Busch Companies, LLC
  • China Resources Snow Breweries Limited
  • Diageo
  • Molson Coors Brewing Company
  • Tsingtao Brewery Company Limited
  • ASAHI BREWERIES, LTD.
  • Castel Group
  • Kirin Brewery Company.

SkyQuest's Expertise:

The Lager Market is being analyzed by SkyQuest's analysts with the help of 20+ scheduled Primary interviews from both the demand and supply sides. We have already invested more than 250 hours on this report and are still refining our date to provide authenticated data to your readers and clients. Exhaustive primary and secondary research is conducted to collect information on the market, peer market, and parent market.

Our cross-industry experts and revenue-impact consultants at SkyQuest enable our clients to convert market intelligence into actionable, quantifiable results through personalized engagement.

Scope Of Report

Report Attribute Details
The base year for estimation 2021
Historical data 2016 – 2022
Forecast period 2022 – 2028
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments covered
  • By Product - Standard, Premium
  • By Distribution Channel (Revenue, USD Billion, 2015 - 2025) - On-trade, Off-trade
  • By Regional (Revenue, USD Billion, 2015 - 2025) - North America, The U.S., Europe, U.K., Germany, Asia Pacific, China, Japan, India, Central & South America, Middle East & Africa, KEY MARKET PLAYERS, Heineken N.V., Carlsberg Group, Anheuser-Busch Companies, LLC, China Resources Snow Breweries Limited, Diageo, Molson Coors Brewing Company, Tsingtao Brewery Company Limited, ASAHI BREWERIES, LTD., Castel Group
Regional scope North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)
Country scope U.S., Canada, Germany, France, UK, Italy, Spain, China, India, Japan, Brazil, GCC Countries, South Africa
Key companies profiled
  • sights
  • The global lager market size was valued at USD 366.94 billion in 2018. Rising demand for premium beer will boost the demand for a lager in the market. Moreover, consumer preferences, improving the standard of living, increasing disposable income, and changing lifestyles in developing economies, including China, India, and Mexico, are expected to fuel the product demand. Furthermore, various health benefits associated with the product such as lowering the risk of kidney stones, heart attacks, and strokes are expected to remain a favorable factor for the market growth over the next few years.
  • Beer is commonly produced with four basic ingredients: water, malted cereals, yeast, and hops. These ingredients then undergo a fermentation process over a certain period of time. Beers are largely categorized into two types: ale and lager. The basic difference between both types of beer is the yeast that is used for fermentation. The selection of the yeast is based on the fermentation temperature of the beer. Ales are generally fermented at moderate temperatures (20 to 22 °C), whereas fermentation of lagers takes place at cooler temperatures (7 to 13 °C). The lower temperature slowdowns yeast activity and provide the necessary maturation time.
  • Lager is predominantly consumed in bars, restaurants, hotels, wine shops, nightclubs, supermarkets, and online retails. Furthermore, major manufacturers are introducing new flavors such as tequila, apple, cheese, blueberry, chocolate, and lemons. However, increasing penetration of available substitutes such as vodka, whiskey, rum, and gin, coupled with rising demand for other non-alcoholic substitutes, including energy drinks and carbonated drinks, is expected to have a negative impact on the market growth.
  • Increasing awareness regarding health benefits associated with the product will boost the market growth. Beer has a number of vitamins, proteins, and natural antioxidants with low calories, carbohydrates, and no fat or cholesterol. These nutritional properties help to prevent cardiovascular diseases and support muscle recovery. In addition, they help in improving the cholesterol level and increasing HDL in the body. According to the World Health Organization (WHO), 17.9 million die every year due to cardiovascular diseases (CVDs) globally. Increasing health issues are expected to promote the consumption of the lager over the forecast period.
  • Product Insights
  • Premium lager is expected to remain the fastest-growing product segment, expanding at a CAGR of 4.5% from 2019 to 2025. An increase in product consumption is due to its growing adoption in bars, restaurants, and hotels. Furthermore, demand has seen significant growth in the past owing to shifting consumer preferences for premium beer. Furthermore, improving brewing process technology, coupled with the usage of the finest quality of raw materials, has enhanced the overall characteristics of the product.
  • Major manufacturers are launching their products in developing countries, such as India, to gain a competitive edge in the market. For instance, in June 2018, Victory Brewing Company has introduced its standard lager beer in the Indian market. Standard lager was valued at USD 205.8 billion in 2018. The segment is expected to grow in the coming years due to shifting preferences among youth consumers from other beer forms to lager products.
  • Distribution Channel Insights
  • The on-trade segment generated a revenue of USD 266.6 billion in 2018. This growth is attributed to increased consumption of the product through nightclubs, pubs bars, restaurants, and related places in the hospitality industry. Beer products are available in premium prices through on-trade channels as compared to off-trade counterparts. The growing hospitality industry in developed countries, such as the U.S., U.K., Germany, and France, as a result of high consumer buying power, is anticipated to have a strong impact on the growth.
  • Off-trade distribution is expected to exhibit a CAGR of 4.8% from 2019 to 2025. This segment is expected to witness significant growth in developing nations on account of increasing consumer buying power. In addition, the presence of a large consumer base in countries such as India, Mexico, Brazil, and China is expected to have a strong impact on segment growth.
  • Regional Insights
  • Europe is the largest regional market, anticipated to expand at a CAGR of 4.2% from 2019 to 2025. In Europe, flavored beer is one of the premium drinks in countries including U.K., Germany, and France. Furthermore, premium products including lager are attracting new consumers such as millennials and female drinkers in the above-mentioned countries.
  • Asia Pacific is expected to expand at a CAGR of 5.0% from 2019 to 2025. Many players are launching new products in developing countries, such as India and China, in order to cater to the increasing consumer demand. For instance, in November 2018, De Brabandere Brewery has launched a premium beer ‘hopper’ in collaboration with Brindco, one of the prominent importers of alcoholic beverages. The product is offered in two variants: Blonde and Witbier. The product is mainly sold in retail markets, bars, pubs, and restaurants.
  • North America is anticipated to witness significant growth in the premium beer market owing to the increasing demand for low-calorie beer. Moreover, rising health concerns have compelled consumers to go for a light beer. Beer producers are launching new products in order to gain a competitive edge in the market. For instance, in October 2018, the U.S. based brewing company, Anheuser-Busch Companies, LLC has launched a new light lager under the brand name ‘Wild Peak’. This premium product contains 5.3g of carbohydrates and 93 calories in every 12oz can.
  • Lager Market Share Insights
  • Manufacturers are adopting several strategies including mergers and acquisitions, capacity expansion, technological innovation, and product innovation.
  • Major producers are expanding their geographical reach, especially in developing countries, in order to gain the maximum share in the market. Establishment of strategic partnerships with major importers and buyers of the region in order to launch new products as per the customer demand in the region will remain a critical success factor over the next few years. Taking into account the above-mentioned factors, producers are likely to focus on product innovation catering, particularly the developing countries and untapped markets to gain maximum market share.
  • KEY MARKET SEGMENTS
  • By Product
  • Standard
  • Premium
  • By Distribution Channel (Revenue, USD Billion, 2015 - 2025)
  • On-trade
  • Off-trade
  • By Regional (Revenue, USD Billion, 2015 - 2025)
  • North America
  • The U.S.
  • Europe
  • U.K.
  • Germany
  • Asia Pacific
  • China
  • Japan
  • India
  • Central & South America
  • Middle East & Africa
  • KEY MARKET PLAYERS
  • Heineken N.V.
  • Carlsberg Group
  • Anheuser-Busch Companies, LLC
  • China Resources Snow Breweries Limited
  • Diageo
  • Molson Coors Brewing Company
  • Tsingtao Brewery Company Limited
  • ASAHI BREWERIES, LTD.
  • Castel Group
  • Kirin Brewery Company.
Customization scope Free report customization (15% Free customization) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Reap the benefits of customized purchase options to fit your specific research requirements.

Objectives of the Study

  • To forecast the market size, in terms of value, for various segments with respect to five main regions, namely, North America, Europe, Asia-Pacific (APAC), Latin America (LATAM), Middle East & Africa (MEA)
  • To provide detailed information regarding the major factors influencing the growth of the Market (drivers, restraints, opportunities, and challenges)
  • To strategically analyze the micro markets with respect to the individual growth trends, future prospects, and contribution to the total market
  • To provide a detailed overview of the value chain and analyze market trends with the Porter's five forces analysis
  • To analyze the opportunities in the market for various stakeholders by identifying the high-growth Segments
  • To identify the key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing the competitive landscape for the market leaders
  • To analyze competitive development such as joint ventures, mergers and acquisitions, new product launches and development, and research and development in the market

What does this Report Deliver?

  • Market Estimation for 20+ Countries
  • Historical data coverage: 2016 to 2022
  • Growth projections: 2022 to 2028
  • SkyQuest's premium market insights: Innovation matrix, IP analysis, Production Analysis, Value chain analysis, Technological trends, and Trade analysis
  • Customization on Segments, Regions, and Company Profiles
  • 100+ tables, 150+ Figures, 10+ matrix
  • Global and Country Market Trends
  • Comprehensive Mapping of Industry Parameters
  • Attractive Investment Proposition
  • Competitive Strategies Adopted by Leading Market Participants
  • Market drivers, restraints, opportunities, and its impact on the market
  • Regulatory scenario, regional dynamics, and insights of leading countries in each region
  • Segment trends analysis, opportunity, and growth
  • Opportunity analysis by region and country
  • Porter's five force analysis to know the market's condition
  • Pricing analysis
  • Parent market analysis
  • Product portfolio benchmarking

Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Lager Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Lager Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)
  • sights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The global lager market size was valued at USD 366.94 billion in 2018. Rising demand for premium beer will boost the demand for a lager in the market. Moreover, consumer preferences, improving the standard of living, increasing disposable income, and changing lifestyles in developing economies, including China, India, and Mexico, are expected to fuel the product demand. Furthermore, various health benefits associated with the product such as lowering the risk of kidney stones, heart attacks, and strokes are expected to remain a favorable factor for the market growth over the next few years.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Beer is commonly produced with four basic ingredients: water, malted cereals, yeast, and hops. These ingredients then undergo a fermentation process over a certain period of time. Beers are largely categorized into two types: ale and lager. The basic difference between both types of beer is the yeast that is used for fermentation. The selection of the yeast is based on the fermentation temperature of the beer. Ales are generally fermented at moderate temperatures (20 to 22 °C), whereas fermentation of lagers takes place at cooler temperatures (7 to 13 °C). The lower temperature slowdowns yeast activity and provide the necessary maturation time.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Lager is predominantly consumed in bars, restaurants, hotels, wine shops, nightclubs, supermarkets, and online retails. Furthermore, major manufacturers are introducing new flavors such as tequila, apple, cheese, blueberry, chocolate, and lemons. However, increasing penetration of available substitutes such as vodka, whiskey, rum, and gin, coupled with rising demand for other non-alcoholic substitutes, including energy drinks and carbonated drinks, is expected to have a negative impact on the market growth.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Increasing awareness regarding health benefits associated with the product will boost the market growth. Beer has a number of vitamins, proteins, and natural antioxidants with low calories, carbohydrates, and no fat or cholesterol. These nutritional properties help to prevent cardiovascular diseases and support muscle recovery. In addition, they help in improving the cholesterol level and increasing HDL in the body. According to the World Health Organization (WHO), 17.9 million die every year due to cardiovascular diseases (CVDs) globally. Increasing health issues are expected to promote the consumption of the lager over the forecast period.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Product Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Premium lager is expected to remain the fastest-growing product segment, expanding at a CAGR of 4.5% from 2019 to 2025. An increase in product consumption is due to its growing adoption in bars, restaurants, and hotels. Furthermore, demand has seen significant growth in the past owing to shifting consumer preferences for premium beer. Furthermore, improving brewing process technology, coupled with the usage of the finest quality of raw materials, has enhanced the overall characteristics of the product.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Major manufacturers are launching their products in developing countries, such as India, to gain a competitive edge in the market. For instance, in June 2018, Victory Brewing Company has introduced its standard lager beer in the Indian market. Standard lager was valued at USD 205.8 billion in 2018. The segment is expected to grow in the coming years due to shifting preferences among youth consumers from other beer forms to lager products.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Distribution Channel Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The on-trade segment generated a revenue of USD 266.6 billion in 2018. This growth is attributed to increased consumption of the product through nightclubs, pubs bars, restaurants, and related places in the hospitality industry. Beer products are available in premium prices through on-trade channels as compared to off-trade counterparts. The growing hospitality industry in developed countries, such as the U.S., U.K., Germany, and France, as a result of high consumer buying power, is anticipated to have a strong impact on the growth.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Off-trade distribution is expected to exhibit a CAGR of 4.8% from 2019 to 2025. This segment is expected to witness significant growth in developing nations on account of increasing consumer buying power. In addition, the presence of a large consumer base in countries such as India, Mexico, Brazil, and China is expected to have a strong impact on segment growth.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Regional Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Europe is the largest regional market, anticipated to expand at a CAGR of 4.2% from 2019 to 2025. In Europe, flavored beer is one of the premium drinks in countries including U.K., Germany, and France. Furthermore, premium products including lager are attracting new consumers such as millennials and female drinkers in the above-mentioned countries.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Asia Pacific is expected to expand at a CAGR of 5.0% from 2019 to 2025. Many players are launching new products in developing countries, such as India and China, in order to cater to the increasing consumer demand. For instance, in November 2018, De Brabandere Brewery has launched a premium beer ‘hopper’ in collaboration with Brindco, one of the prominent importers of alcoholic beverages. The product is offered in two variants: Blonde and Witbier. The product is mainly sold in retail markets, bars, pubs, and restaurants.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • North America is anticipated to witness significant growth in the premium beer market owing to the increasing demand for low-calorie beer. Moreover, rising health concerns have compelled consumers to go for a light beer. Beer producers are launching new products in order to gain a competitive edge in the market. For instance, in October 2018, the U.S. based brewing company, Anheuser-Busch Companies, LLC has launched a new light lager under the brand name ‘Wild Peak’. This premium product contains 5.3g of carbohydrates and 93 calories in every 12oz can.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Lager Market Share Insights
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Manufacturers are adopting several strategies including mergers and acquisitions, capacity expansion, technological innovation, and product innovation.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Major producers are expanding their geographical reach, especially in developing countries, in order to gain the maximum share in the market. Establishment of strategic partnerships with major importers and buyers of the region in order to launch new products as per the customer demand in the region will remain a critical success factor over the next few years. Taking into account the above-mentioned factors, producers are likely to focus on product innovation catering, particularly the developing countries and untapped markets to gain maximum market share.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • KEY MARKET SEGMENTS
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Product
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Standard
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Premium
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Distribution Channel (Revenue, USD Billion, 2015 - 2025)
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • On-trade
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Off-trade
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • By Regional (Revenue, USD Billion, 2015 - 2025)
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • North America
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • The U.S.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Europe
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • U.K.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Germany
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Asia Pacific
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • China
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Japan
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • India
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Central & South America
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Middle East & Africa
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • KEY MARKET PLAYERS
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Heineken N.V.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Carlsberg Group
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Anheuser-Busch Companies, LLC
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • China Resources Snow Breweries Limited
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Diageo
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Molson Coors Brewing Company
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Tsingtao Brewery Company Limited
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • ASAHI BREWERIES, LTD.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Castel Group
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments
  • Kirin Brewery Company.
    • Exhibit Company Overview
    • Exhibit Business Segment Overview
    • Exhibit Financial Updates
    • Exhibit Key Developments

Methodology

For the Lager Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Lager Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Lager Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Lager Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

The market for Lager was estimated to be valued at US$ XX Mn in 2021.

The Lager Market is estimated to grow at a CAGR of XX% by 2028.

The Lager Market is segmented on the basis of Product, Distribution Channel (Revenue, USD Billion, 2015 - 2025), Regional (Revenue, USD Billion, 2015 - 2025).

Based on region, the Lager Market is segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

The key players operating in the Lager Market are sights , The lager market size was valued at USD 366.94 billion in 2018. Rising demand for premium beer will boost the demand for a lager in the market. Moreover, consumer preferences, improving the standard of living, increasing disposable income, and changing lifestyles in developing economies, including China, India, and Mexico, are expected to fuel the product demand. Furthermore, various health benefits associated with the product such as lowering the risk of kidney stones, heart attacks, and strokes are expected to remain a favorable factor for the market growth over the next few years. , Beer is commonly produced with four basic ingredients: water, malted cereals, yeast, and hops. These ingredients then undergo a fermentation process over a certain period of time. Beers are largely categorized into two types: ale and lager. The basic difference between both types of beer is the yeast that is used for fermentation. The selection of the yeast is based on the fermentation temperature of the beer. Ales are generally fermented at moderate temperatures (20 to 22 °C), whereas fermentation of lagers takes place at cooler temperatures (7 to 13 °C). The lower temperature slowdowns yeast activity and provide the necessary maturation time. , Lager is predominantly consumed in bars, restaurants, hotels, wine shops, nightclubs, supermarkets, and online retails. Furthermore, major manufacturers are introducing new flavors such as tequila, apple, cheese, blueberry, chocolate, and lemons. However, increasing penetration of available substitutes such as vodka, whiskey, rum, and gin, coupled with rising demand for other non-alcoholic substitutes, including energy drinks and carbonated drinks, is expected to have a negative impact on the market growth. , Increasing awareness regarding health benefits associated with the product will boost the market growth. Beer has a number of vitamins, proteins, and natural antioxidants with low calories, carbohydrates, and no fat or cholesterol. These nutritional properties help to prevent cardiovascular diseases and support muscle recovery. In addition, they help in improving the cholesterol level and increasing HDL in the body. According to the World Health Organization (WHO), 17.9 million die every year due to cardiovascular diseases (CVDs) globally. Increasing health issues are expected to promote the consumption of the lager over the forecast period. , Product Insights , Premium lager is expected to remain the fastest-growing product segment, expanding at a CAGR of 4.5% from 2019 to 2025. An increase in product consumption is due to its growing adoption in bars, restaurants, and hotels. Furthermore, demand has seen significant growth in the past owing to shifting consumer preferences for premium beer. Furthermore, improving brewing process technology, coupled with the usage of the finest quality of raw materials, has enhanced the overall characteristics of the product. , Major manufacturers are launching their products in developing countries, such as India, to gain a competitive edge in the market. For instance, in June 2018, Victory Brewing Company has introduced its standard lager beer in the Indian market. Standard lager was valued at USD 205.8 billion in 2018. The segment is expected to grow in the coming years due to shifting preferences among youth consumers from other beer forms to lager products. , Distribution Channel Insights , The on-trade segment generated a revenue of USD 266.6 billion in 2018. This growth is attributed to increased consumption of the product through nightclubs, pubs bars, restaurants, and related places in the hospitality industry. Beer products are available in premium prices through on-trade channels as compared to off-trade counterparts. The growing hospitality industry in developed countries, such as the U.S., U.K., Germany, and France, as a result of high consumer buying power, is anticipated to have a strong impact on the growth. , Off-trade distribution is expected to exhibit a CAGR of 4.8% from 2019 to 2025. This segment is expected to witness significant growth in developing nations on account of increasing consumer buying power. In addition, the presence of a large consumer base in countries such as India, Mexico, Brazil, and China is expected to have a strong impact on segment growth. , Regional Insights , Europe is the largest regional market, anticipated to expand at a CAGR of 4.2% from 2019 to 2025. In Europe, flavored beer is one of the premium drinks in countries including U.K., Germany, and France. Furthermore, premium products including lager are attracting new consumers such as millennials and female drinkers in the above-mentioned countries. , Asia Pacific is expected to expand at a CAGR of 5.0% from 2019 to 2025. Many players are launching new products in developing countries, such as India and China, in order to cater to the increasing consumer demand. For instance, in November 2018, De Brabandere Brewery has launched a premium beer ‘hopper’ in collaboration with Brindco, one of the prominent importers of alcoholic beverages. The product is offered in two variants: Blonde and Witbier. The product is mainly sold in retail markets, bars, pubs, and restaurants. , North America is anticipated to witness significant growth in the premium beer market owing to the increasing demand for low-calorie beer. Moreover, rising health concerns have compelled consumers to go for a light beer. Beer producers are launching new products in order to gain a competitive edge in the market. For instance, in October 2018, the U.S. based brewing company, Anheuser-Busch Companies, LLC has launched a new light lager under the brand name ‘Wild Peak’. This premium product contains 5.3g of carbohydrates and 93 calories in every 12oz can. , Lager Market Share Insights , Manufacturers are adopting several strategies including mergers and acquisitions, capacity expansion, technological innovation, and product innovation. , Major producers are expanding their geographical reach, especially in developing countries, in order to gain the maximum share in the market. Establishment of strategic partnerships with major importers and buyers of the region in order to launch new products as per the customer demand in the region will remain a critical success factor over the next few years. Taking into account the above-mentioned factors, producers are likely to focus on product innovation catering, particularly the developing countries and untapped markets to gain maximum market share. , KEY MARKET SEGMENTS, By Product, Standard , Premium , By Distribution Channel (Revenue, USD Billion, 2015 - 2025) , On-trade , Off-trade , By Regional (Revenue, USD Billion, 2015 - 2025) , North America , The U.S. , Europe , U.K. , Germany , Asia Pacific , China , Japan , India , Central & South America , Middle East & Africa , KEY MARKET PLAYERS, Heineken N.V. , Carlsberg Group , Anheuser-Busch Companies, LLC , China Resources Snow Breweries Limited , Diageo , Molson Coors Brewing Company , Tsingtao Brewery Company Limited , ASAHI BREWERIES, LTD. , Castel Group , Kirin Brewery Company..

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Lager Market

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