Global Mobile Gaming Market

Mobile Gaming Market Size, Share, Growth Analysis, By Monetization Type(In-app Purchases, Paid Apps), By Platform(Android, iOS), By Age Group(Below 24 Years, 24-44 Years) - Industry Forecast 2024-2031


Report ID: SQMIG45E2162 | Region: Global | Published Date: July, 2001
Pages: 157 | Tables: 90 | Figures: 76

Mobile Gaming Market Insights

Mobile Gaming Market size was valued at USD 100.96 billion in 2019 and is poised to grow from USD 118.34 billion in 2023 to USD 138.63 billion by 2031, growing at a CAGR of 17.1% in the forecast period (2024-2031).

Increased government support has accelerated advancements in the local gaming sector. The proliferation of industry will be aided by the emergence of 5G networks, as well as the growing preference for cloud gaming and streaming services. The growing popularity of social media platforms such as Facebook and Instagram have resulted in the significant development of a slew of innovative mobile games. The mobile gaming market will also grow due to the high flexibility of in-game payment methods.

The growing popularity of esports, social gaming, cloud-based gaming, and roguelike gaming is boosting growth. The availability of games across devices such as consoles, smartphones, portable gaming devices, computers, and tablets, as well as key mobile gaming market players focusing on the release of interactive games for young generations to serve several entertainment purposes.

US Mobile Gaming Market is poised to grow at a sustainable CAGR for the next forcast year.

Market snapshot - 2024-2031

Global Market Size

USD 100.96 billion

Largest Segment

Android

Fastest Growth

Android

Growth Rate

17.1% CAGR

Global Mobile Gaming Market, 2021-2028($ Bn)
Country Share for North America Region- 2021 (%)
Global Mobile Gaming Market Size By Platform , 2021-2028 ($ Bn)
Global Mobile Gaming Market Size By Platform, 2021-2028 (%)

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Mobile Gaming Market Segmental Analysis

The global mobile gaming market is segmented based on the monetization type, platform, age group, and region. Based on the monetization type, the market is segmented into in-app purchases, paid apps, and advertising. Based on platform, the market is segmented into android, IOS, and other third-party stores. By age group, the Mobile Gaming market is segmented into Below 24 Years, 24-44 Years, Above 44 Years. Based on region, the mobile gaming market segmentation spans North America, Europe, Asia-Pacific, Latin America, and MEA.

Mobile Gaming Market Analysis by Platform

The global mobile gaming market is segmented based on platform into android, IOS, and other third-party stores. The android segment holds a larger mobile gaming market share. Furthermore, Indian publishers account for 4% of all mobile games on Google Play. Minor games like Ludo King, Teen Patti, Indian Rummy, and Carrom King are among the most popular on Google Play. Netflix began rolling out its mobile video games to Android users in November 2021, with subscribers able to play five different games on the app, including "Stranger Things: 1984," "Stranger Things 3: The Game," "Shooting Hoops," "Card Blast," and "Teeter Up".

Global Mobile Gaming Market By Platform, 2021(%), 2019 (%)

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Mobile Gaming Market Regional Insights

The global mobile gaming market is studied on the basis of geography as North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America region dominates the global Mobile Gaming market in 2022. Mobile phone gaming is a thriving industry in the United States, and one of the largest game publishers is headquartered there. Some of the most well-known American publishers include Lion Studios, Imangi Studios, Ivy, Play365, Lowtech Studios, Roblox Corporation, i6 Games, DVloper, Oppana Games, and Niantic Inc. The United States accounts for 5% of all Google Play game publishers. 

Furthermore, telecoms are working to determine how well their networks can support the demands of potentially billions of gamers shifting to streaming services. All three major US operators, AT&T, T-Mobile, Verizon, and T-Mobile have begun testing and developing services with cloud gaming companies such as PlayGiga, Hatch, and Microsoft Xbox Game Pass, including bundling deals that offer mobile data packages alongside subscriptions.

Global Mobile Gaming Market By Geography, 2021 - 2028, 2024-2031
  • Largest
  • Fastest

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Mobile Gaming Market Dynamics

Mobile Gaming Market Driver

Increase in use of Smartphone and Internet Access to Drive More Prospects for Mobile Gaming

  • Increased smartphone penetration and improved internet access in countries around the world continue to drive prospects for mobile gaming. High-end smartphones are now widely available and less expensive than they were previously, resulting in a significant increase in the number of mobile gamers. The trend has been more pronounced in fast-growing economies like India, China, and Mexico. Indians are expected to spend significantly on mobile gaming, making India the world's fastest growing mobile gaming market.
  • The steady rise in 5G mobile networks in the country is expected to drive an increase in mobile gaming adoption as performance constraints associated with low wireless bandwidth and high latency are reduced. The White House and Defense Department announced a plan in August 2020 to accelerate 5G adoption by making more spectrum available to telecoms that was previously used for high-power defence radar

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Mobile Gaming Market Competitive Landscape

The presence of major players such as Tencent Holdings Limited, Activision Blizzard, Inc, and Zynga, Inc., among others, makes the Mobile Gaming Market competitive. To remain competitive in the Mobile Gaming market, major corporations are developing advanced technologies and launching new products. 

Companies in the global mobile gaming market can diversify their portfolios, update existing games, broaden across genres, and enter new markets through mergers, acquisitions, and collaborations. Influenzer, a social, multi-player mobile game, was released in July 2021 by Gamestacy, a social network-based user-generated games platform, and Beamable, a technology company. Furthermore, non-gaming companies are entering the Mobile Gaming market because they see a lucrative opportunity for growth.

Mobile Gaming Market Top Players Company Profiles

Mobile Gaming Market Recent Developments

  • In June 2022, Marmalade Game Studio has announced that JUMANJI: The Curse Returns, its mobile game, is now available on the Nintendo eShop for Nintendo SwitchTM, bringing it to millions more gamers.

  • In May 2021, OnMobileGlobal Limited, a global provider of mobile entertainment, has launched Challenges Arena, a single destination of casual challenges that offers an unparalleled gamified experience.

Mobile Gaming Key Market Trends

  • Adoption of Cloud Gaming: Cloud gaming is transforming the mobile games industry by providing mobile game providers with more opportunities for growth. Cloud gaming has been adopted by a number of technology companies and cloud gamers because it reduces the need for smartphone memory to unlock the game.
  • Use of Virtual Reality (VR) to Enable Growth Avenues: VR allows users to interact with the game's audio and visual information in a more realistic environment. Taking it a step further, VR provides players with a first-person perspective and 360-degree vision, as well as an immersive real-world experience. Furthermore, mobile games such as Pokémon Go and Ingress are the most popular AR genre in app stores.

Mobile Gaming Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

According to the global mobile gaming market analysis, the market growth in terms of revenue is expected to outpace that of the overall game market. Smartphones are transforming the video gaming industry by driving users away from large PC or TV screens and toward smaller screens. Mobile gaming is successfully disengaging a large number of players from console-based gaming to the small-screen driven gaming experience by allowing them to enjoy their games anywhere. Major gaming conglomerates are increasingly entering the mobile gaming market. The expansion of 5G penetration will boost game streaming providers. With cheap data and 4G networks, emerging markets such as India and Brazil are gaining higher ground in the mobile gaming industry.

 

Report Metric Details
Market size value in 2019 USD 100.96 billion
Market size value in 2031 USD 138.63 billion
Growth Rate 17.1%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Monetization Type
    • In-app Purchases, Paid Apps, Advertising
  • Platform
    • Android, iOS, Other Third-party Stores
  • Age Group
    • Below 24 Years, 24-44 Years, Above 44 Years
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Mobile Gaming Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Mobile Gaming Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Mobile Gaming Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Mobile Gaming Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Mobile Gaming Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Mobile Gaming Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Mobile Gaming Market size was valued at USD 100.96 billion in 2019 and is poised to grow from USD 118.34 billion in 2023 to USD 138.63 billion by 2031, growing at a CAGR of 17.1% in the forecast period (2024-2031).

The presence of major players such as Tencent Holdings Limited, Activision Blizzard, Inc, and Zynga, Inc., among others, makes the Mobile Gaming Market competitive. To remain competitive in the Mobile Gaming market, major corporations are developing advanced technologies and launching new products.  'Tencent', 'Sony', 'Activision Blizzard', 'Electronic Arts', 'NetEase', 'Google', 'Microsoft', 'Nintendo', 'Jam City', 'Gameloft', 'Nexon', 'Square Enix', 'Supercell', 'Ubisoft', 'Zynga', 'King (a subsidiary of Activision Blizzard)', 'Machine Zone', 'GungHo Online Entertainment', 'Com2uS', 'Kabam'

Increased smartphone penetration and improved internet access in countries around the world continue to drive prospects for mobile gaming. High-end smartphones are now widely available and less expensive than they were previously, resulting in a significant increase in the number of mobile gamers. The trend has been more pronounced in fast-growing economies like India, China, and Mexico. Indians are expected to spend significantly on mobile gaming, making India the world's fastest growing mobile gaming market.

Adoption of Cloud Gaming: Cloud gaming is transforming the mobile games industry by providing mobile game providers with more opportunities for growth. Cloud gaming has been adopted by a number of technology companies and cloud gamers because it reduces the need for smartphone memory to unlock the game.

The global mobile gaming market is studied on the basis of geography as North America, Europe, Asia-Pacific, South America, and Middle East & Africa. North America region dominates the global Mobile Gaming market in 2022. Mobile phone gaming is a thriving industry in the United States, and one of the largest game publishers is headquartered there. Some of the most well-known American publishers include Lion Studios, Imangi Studios, Ivy, Play365, Lowtech Studios, Roblox Corporation, i6 Games, DVloper, Oppana Games, and Niantic Inc. The United States accounts for 5% of all Google Play game publishers. 

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