Motorcycle Apparel Market Updates

Global Motorcycle Apparel Market size was valued at USD 92.84 Billion in 2023 and is poised to grow from USD 96.74 Billion in 2024 to USD 134.44 Billion by 2032, growing at a CAGR of 4.20% in the forecast period (2025-2032).

The global motorcycle apparel industry is highly competitive, with companies focusing heavily on product innovation, collaborations, and the power of their specific brand. Industry leaders such as Dainese, Alpinestars, and REV'IT! are launching products with smart technology embedded in them in an effort to appeal to riders who care about their safety. The market coverage could be optimized through partnerships with digital sites and single-brand retail outlets. Harley-Davidson and Fox Racing are two such brands that strongly focus on community building through rider clubs and events. This serves to enhance brand loyalty and premium positioning. 'Alpinestars', 'Dainese', 'REV’IT!', 'Fox Racing', 'Klim', 'Rynox Gears', 'HELD GmbH', 'Cortech', 'Harley-Davidson Motor Company', 'Schuberth GmbH', 'SafeTech', 'Furygan', 'Rukka Motorsport', 'Icon Motosports'

One of the reasons driving demand for protective motorcycle wear is growing awareness of the critical need for road safety. Due to the reality that over 88 percent of motorcycle crashes lead to injuries worldwide (WHO, 2024), motorcyclists are now opting for wearing approved protective equipment, including helmets and jackets that have been CE rated. Due to safety issues, the market is being pushed forward by regulatory policies in Europe and North America mandating riders to don protective clothing while in transit.

Application of Smart Technologies to the Clothing Business: The embedding of smart technology like airbags, GPS headgear, heads-up display navigation, and Bluetooth in clothing is increasingly common within motorcycle apparel, which is itself going through technological evolution due to this. During 2024, second-generation airbag jackets have been brought into the market by manufacturers like Alpinestars and Dainese. These jackets are engineered to self-inflate in case of an accident. In the meantime, smart helmets that utilize head-up display navigation became popular in Europe and North America due to the added safety and convenience they offer.

How Is Europe Driving Motorcycle Apparel Innovation?