Motorcycle Apparel Market
Report ID: SQMIG25J2101
Report ID: SQMIG25J2101
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Report ID:
SQMIG25J2101 |
Region:
Global |
Published Date: May, 2025
Pages:
198
|Tables:
89
|Figures:
70
Global Motorcycle Apparel Market size was valued at USD 13.1 Billion in 2024 and is poised to grow from USD 14.82 Billion in 2025 to USD 39.67 Billion by 2033, growing at a CAGR of 13.1% during the forecast period (2026–2033).
Sales of two-wheelers are growing in emerging and developing nations, and strict government regulatory policies have been implemented, are the key trend driving the growth of the motorcycle apparel sector.
In addition, the growth of the market is being fueled by the rising demand for such products as shoes, jackets, helmets, and accessories. Market demand is increasing because of government policies and mechanisms supporting the application of protective clothing to avoid accidents. The people are now in a position to purchase contemporary clothing because of increased per capita incomes. New manufacturing companies are emerging, and their application and advancements are contributing to the global motorcycle apparel market growth. By lowering its production level and revenue during the pandemic, supply chain disruption placed the market under pressure. Nevertheless, the big industry players have come up with creative tactics to conquer the growth of the market.
Moreover, due to the deterioration of infrastructures that ease road transport and the increase in the number of vehicles using the roads, there has been escalated accidents on the roads in the past decades. There have been frequent multiple injuries and disabilities from traffic accidents. For instance, a slipped disk can cause traumatic injuries of the spinal cord as a result of a sudden impact on the spinal cord. The World Health Organization (WHO) estimates that 1.35 million people are killed annually in road accidents, and between 20 million to 50 million people are injured non-fatally.
How Is Smart Tech Transforming Motorcycle Gear?
To enhance both safety and bonding, the apparel worn by motorcyclists today contains built-in sensors and wearable tech. In the event of a collision, for instance, airbag jackets will inflate automatically, thus reducing the chances of injury. Smart helmets, conversely, are fitted with heads-up displays (HUDs), global positioning systems (GPS), rearview cameras, and Bluetooth in a bid to minimize distractions and increase rider awareness. Electronically controlled airbag systems that offer real-time protection have been rolled out by two of the most credible brands, Alpinestars and Dainese.
Market snapshot - 2026–2033
Global Market Size
USD 93.5 billion
Largest Segment
On-Road
Fastest Growth
Off-Road
Growth Rate
5.1% CAGR
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Global Motorcycle Apparel Market is segmented by Product Type, Age, Price Range, Distribution Channel and region. Based on Product Type, the market is segmented into Clothes, Footwear and Accessories. Based on Age, the market is segmented into Men and Women. Based on Price Range, the market is segmented into Low, Medium and High. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
As per the 2024 global motorcycle apparel market analysis, due to the rising population of city commuters and long-distance travelers who are in search of safety and convenience, the on-road segment of the global motorcycle apparel market became the market leader. Demand for protective clothing like jackets, helmets, and gloves increased as more individuals purchased motorcycles for daily use and traveling. Furthermore, the urgency of protective wear was highlighted through government regulations and road safety efforts, which raised the global motorcycle apparel market share of this sector in both industrialized and developing countries.
The off-road category is expected to lead to great expansion due to the increasing popularity of off-road bike touring, motocross rallies, and adventure sports. It is expected that the off-road clothing demand would slowly rise, especially from areas like North America and Europe, due to the fact that loyal clients are in search of durable, specialized off-road clothing that is constructed for challenging terrain.
Based on the 2024 global motorcycle apparel market forecast, the store-based segment dominated the market. This was because consumers opted to shop offline as they could get improved sizing, quality assessment, and professional advice. Those offline shops, especially those that are part of established motorcycle brands or specialist shops, offered consumers the chance to experience a real shopping experience. This channel of distribution was particularly effective in urban centers and countries with high motorcycle penetration, like Europe and North America, where safety gear is frequently retailed alongside motorcycles.
The non-store-based category will experience swift growth, which will be fueled by the rising rate of online shopping platforms and also the rising use of online shopping among consumers. Brands are growing their footprint online by introducing customers to alternative purchasing options which are personalized, affordable, and convenient. These alternatives will attract a youth clientele which remains current with regard to technology.
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Despite the presence of strict safety rules and a sound motorcycle culture, Europe remains a significant motorcycle apparel sector. In 2024, the European market witnessed considerable growth, which was driven by the enforcement of safety regulations that require the wearing of approved protective equipment like helmets and jackets. There has also been a development in the comfort and quality of clothing due to advances in technology, including the integration of fabrics like Kevlar and Gore-Tex. This has been advantageous to motorcyclists concerned with safety as well as style. Supply of fashionable and functional equipment is being further stimulated by the popularity of motorcycling as a lifestyle choice.
The UK has a motorcycle apparel market that is booming due to an established motorcycle culture as well as inconsistent weather patterns that require high-quality protective gear. In 2024, there was significant customer demand for advanced safety features, like intelligent helmets that are featured with Bluetooth connectivity and an internal communication system. The development of the market has also been assisted by government initiatives aimed at enhancing road safety and the increasing role of women in bicycling, which has encouraged makers to expand product lines to meet the mounting demand with their offerings.
There has been increased demand for motorcycle apparel in France. This is fueled by the reality that urban traffic jams have precipitated a move towards the use of two-wheelers in regular commuting. By introducing tighter safety requirements in 2024, the use of approved protective gear was enforced, which spurred the growth of the sector. Additionally, the French fashion market with its trendy design has seen the demand for cool and protective clothes increase, distinguished by the intermingling of fashion and security.
When it comes to motorcycle apparel manufacturing, Germany is the world leader, and the nation is famous for its technical and safety levels. During the year 2024, the German market experienced growth that was driven by the entry of advanced materials and high-tech technology into protective clothing. In the nation, quality and innovation have been highlighted, and this has resulted in the creation of clothing that provides greater protection without sacrificing comfort. The clothing is suited for both the domestic market and the overseas market.
The worth of the motorcycle apparel market in North America was USD 5,016.48 million in 2024, and the region held over 40% of the world market share market. A prevailing culture of recreational riding and growing consumer expenditure on safety gear are the key drivers of the region. Current innovations, including intelligent helmets that have integrated communication devices, have also become popular with riders who wish to boost their safety and expand their connectivity.
The U.S. dominates the motorcycle apparel market in North America, with it expected to account for a value of USD 3,958.00 million in the year 2024. This dominance is brought about by a strong motorcycle culture as well as a growing focus on the safety of passengers. The willingness of the market to embrace advanced protection equipment, including airbag jackets and intelligent helmets, is proof that the market is intent on coming up with innovative safety concepts.
The Canada motorcycle apparel market, due to the varied climate of the country, projected to be valued at USD 601.98 million in 2024, is experiencing change. There has been a rise in demand for waterproof and thermal wear due to the need for protective clothing that provides cover against changing climatic conditions. In addition, the demand for advanced protective gear has escalated due to the growth of the leisure riding market, which has led to the growth of the market.
The Asia-Pacific motorcycle apparel is expected to grow during the projection period. This market represents approximately 23% of the entire income globally. Urbanization and increasing levels of discretionary funds have resulted in an increase in the number of motorcycles bought, resulting in an increase in the demand for protective clothing. The growth in the region comes along with the implementation of safety legislations and the growth in online commerce sites, leading to growth in the number of motorcycle wear.
The motorcycle apparel market in South Korea is projected to be worth USD 288.45 million as of 2024. This industry is currently shifting towards equipment that is technologically advanced and intelligent. Such technology-interested customers will be interested in helmets that are equipped with technology such as global positioning system (GPS), Bluetooth, and heads-up displays. The greater motorcycle apparel market penetration has also been aided along with the efforts undertaken by the government to enhance road safety, together with the rise in food ordering services.
Japan, having an estimated value of 398.06 million USD as of 2024, plays a highly major role in motorbike gear advancement. The nation's adherence to quality and safety has seen high-tech protective clothing, like slim airbag jackets and breathable garments, emerge to protect riders while riding motorcycles. Both the presence of major manufacturers and the deeply ingrained culture of motorcycles within Japan ensure that Japan plays a major role in setting the standards of the industry.
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Growing Need for Protective Motorcycle Gear
Rising Trends in Lifestyle and in Disposable Incomes
Increasing Cost of Premium Apparel Products
Demand According to the Different Seasons and Weather
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The global motorcycle apparel industry is highly competitive, with companies focusing heavily on product innovation, collaborations, and the power of their specific brand. Industry leaders such as Dainese, Alpinestars, and REV'IT! are launching products with smart technology embedded in them in an effort to appeal to riders who care about their safety. The market coverage could be optimized through partnerships with digital sites and single-brand retail outlets. Harley-Davidson and Fox Racing are two such brands that strongly focus on community building through rider clubs and events. This serves to enhance brand loyalty and premium positioning.
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global motorcycle apparel market outlook is expected to change steadily, which is due to the increasing awareness of safety among riders, government regulations, and the development of technical innovation. As technology keeps enhancing rider comfort and protection, including the use of climate-regulating fabrics, airbag jackets, and smart helmets, the motorcycle market is growing in both developed and developing economies. Moreover, development potential is being fueled by the growing popularity of recreational riding and the growing spending of consumers on premium products. Regardless of challenges such as high prices of products and low awareness in developing markets, sustainable efforts and the growth of e-commerce are set to enhance market presence due to their ability to enhance market presence. As per the motorcycle apparel regional forecast, expansion of the market in Europe will remain to be pushed forward until 2032 by the fact that key companies are shifting their focus towards more innovation, partnerships, and growth in new markets.
| Report Metric | Details |
|---|---|
| Market size value in 2024 | USD 13.1 Billion |
| Market size value in 2033 | USD 39.67 Billion |
| Growth Rate | 13.1% |
| Base year | 2024 |
| Forecast period | 2026–2033 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
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| Customization scope | Free report customization with purchase. Customization includes:-
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Table Of Content
Executive Summary
Market overview
Parent Market Analysis
Market overview
Market size
KEY MARKET INSIGHTS
COVID IMPACT
MARKET DYNAMICS & OUTLOOK
Market Size by Region
KEY COMPANY PROFILES
Methodology
For the Motorcycle Apparel Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Motorcycle Apparel Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Motorcycle Apparel Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Motorcycle Apparel Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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Global Motorcycle Apparel Market size was valued at USD 98.27 Billion in 2024 and is poised to grow from USD 103.28 Billion in 2025 to USD 153.76 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026–2033).
The global motorcycle apparel industry is highly competitive, with companies focusing heavily on product innovation, collaborations, and the power of their specific brand. Industry leaders such as Dainese, Alpinestars, and REV'IT! are launching products with smart technology embedded in them in an effort to appeal to riders who care about their safety. The market coverage could be optimized through partnerships with digital sites and single-brand retail outlets. Harley-Davidson and Fox Racing are two such brands that strongly focus on community building through rider clubs and events. This serves to enhance brand loyalty and premium positioning. 'Alpinestars (Italy) ', 'REV'IT! (Netherlands) ', 'Fox Racing (USA) ', 'Klim (USA) ', 'Rynox Gears (India) ', 'HELD GmbH (Germany) ', 'Cortech (USA) ', 'Harley-Davidson Motor Company (USA) ', 'Schuberth GmbH (Germany) ', 'SafeTech (Germany) ', 'Furygan (France) ', 'Rukka Motorsport (Finland) ', 'Icon Motosports (USA) ', 'Spidi (Italy) ', 'BMW Motorrad (Germany) ', 'KTM (Austria) ', 'Scorpion EXO (USA) ', 'Arai Helmets (Japan) '
One of the reasons driving demand for protective motorcycle wear is growing awareness of the critical need for road safety. Due to the reality that over 88 percent of motorcycle crashes lead to injuries worldwide (WHO, 2024), motorcyclists are now opting for wearing approved protective equipment, including helmets and jackets that have been CE rated. Due to safety issues, the market is being pushed forward by regulatory policies in Europe and North America mandating riders to don protective clothing while in transit.
Application of Smart Technologies to the Clothing Business: The embedding of smart technology like airbags, GPS headgear, heads-up display navigation, and Bluetooth in clothing is increasingly common within motorcycle apparel, which is itself going through technological evolution due to this. During 2024, second-generation airbag jackets have been brought into the market by manufacturers like Alpinestars and Dainese. These jackets are engineered to self-inflate in case of an accident. In the meantime, smart helmets that utilize head-up display navigation became popular in Europe and North America due to the added safety and convenience they offer.
Despite the presence of strict safety rules and a sound motorcycle culture, Europe remains a significant motorcycle apparel sector. In 2024, the European market witnessed considerable growth, which was driven by the enforcement of safety regulations that require the wearing of approved protective equipment like helmets and jackets. There has also been a development in the comfort and quality of clothing due to advances in technology, including the integration of fabrics like Kevlar and Gore-Tex. This has been advantageous to motorcyclists concerned with safety as well as style. Supply of fashionable and functional equipment is being further stimulated by the popularity of motorcycling as a lifestyle choice.
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