Motorcycle Apparel Market Trends

Skyquest Technology's expert advisors have carried out comprehensive research on the motorcycle apparel market to identify the major global and regional market trends and growth opportunities for leading players and new entrants in this market. The analysis is based on in-depth primary and secondary research to understand the major market drivers and restraints shaping the future development and growth of the industry.

Motorcycle Apparel Market Dynamics

Motorcycle Apparel Market Drivers

Growing Need for Protective Motorcycle Gear

  • One of the reasons driving demand for protective motorcycle wear is growing awareness of the critical need for road safety. Due to the reality that over 88 percent of motorcycle crashes lead to injuries worldwide (WHO, 2024), motorcyclists are now opting for wearing approved protective equipment, including helmets and jackets that have been CE rated. Due to safety issues, the market is being pushed forward by regulatory policies in Europe and North America mandating riders to don protective clothing while in transit.

Rising Trends in Lifestyle and in Disposable Incomes

  • An increase in the number of individuals who ride motorcycles and a rise in demand for apparel have both been caused by increasing levels of discretionary expenditure in developing nations like India, Southeast Asia, and Latin America. Fashion, prestige, and comfort are all what motorcyclists prioritize when it comes to fashion, and they view high-end equipment as a necessity. Demand for premium gear has also increased with the increasing popularity of adventure touring and premium motorcycles.

Motorcycle Apparel Market Restraints

Increasing Cost of Premium Apparel Products

  • With the use of advanced technology (airbag systems) and material (Kevlar, Gore-Tex), premium motorcycle gear tends to be more costly than other forms of motorcycle wear. The fact that this is so dissuades cost-conscious consumers in developing countries from procuring the equipment. As a result, pirated and uncertified products threaten renowned firms considerably, thus slowing down the use of protective equipment even though people are more aware of its value.

Demand According to the Different Seasons and Weather

  • Seasonal fluctuations occur in motorcycle clothing sales because sales increase in periods of good weather and decrease in seasons of winters or monsoons. Demand can also be suppressed in colder regions due to the shorter seasons for riding. Therefore, it is more difficult for manufacturers to preserve supply chains throughout the year and have consistent revenues.
REPORT OVERVIEW BUY NOW

REQUEST FOR SAMPLE

Want to customize this report? REQUEST FREE CUSTOMIZATION

FAQs

Global Motorcycle Apparel Market size was valued at USD 92.84 Billion in 2023 and is poised to grow from USD 96.74 Billion in 2024 to USD 134.44 Billion by 2032, growing at a CAGR of 4.20% in the forecast period (2025-2032).

The global motorcycle apparel industry is highly competitive, with companies focusing heavily on product innovation, collaborations, and the power of their specific brand. Industry leaders such as Dainese, Alpinestars, and REV'IT! are launching products with smart technology embedded in them in an effort to appeal to riders who care about their safety. The market coverage could be optimized through partnerships with digital sites and single-brand retail outlets. Harley-Davidson and Fox Racing are two such brands that strongly focus on community building through rider clubs and events. This serves to enhance brand loyalty and premium positioning. 'Alpinestars', 'Dainese', 'REV’IT!', 'Fox Racing', 'Klim', 'Rynox Gears', 'HELD GmbH', 'Cortech', 'Harley-Davidson Motor Company', 'Schuberth GmbH', 'SafeTech', 'Furygan', 'Rukka Motorsport', 'Icon Motosports'

One of the reasons driving demand for protective motorcycle wear is growing awareness of the critical need for road safety. Due to the reality that over 88 percent of motorcycle crashes lead to injuries worldwide (WHO, 2024), motorcyclists are now opting for wearing approved protective equipment, including helmets and jackets that have been CE rated. Due to safety issues, the market is being pushed forward by regulatory policies in Europe and North America mandating riders to don protective clothing while in transit.

Application of Smart Technologies to the Clothing Business: The embedding of smart technology like airbags, GPS headgear, heads-up display navigation, and Bluetooth in clothing is increasingly common within motorcycle apparel, which is itself going through technological evolution due to this. During 2024, second-generation airbag jackets have been brought into the market by manufacturers like Alpinestars and Dainese. These jackets are engineered to self-inflate in case of an accident. In the meantime, smart helmets that utilize head-up display navigation became popular in Europe and North America due to the added safety and convenience they offer.

How Is Europe Driving Motorcycle Apparel Innovation?

Request Free Customization

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

Click here right-arrow
logo-images

Feedback From Our Clients

Global Motorcycle Apparel Market
Motorcycle Apparel Market

Report ID: SQMIG25J2101

sales@skyquestt.com
USA +1 351-333-4748

BUY NOW GET FREE SAMPLE