
Report ID: SQMIG25J2101
Skyquest Technology's expert advisors have carried out comprehensive global market analysis on the motorcycle apparel market, covering regional industry trends and market insights. Our team of analysts have conducted in-depth primary and secondary research to provide regional industry analysis and forecast of motorcycle apparel market across North America, South America, Europe, Asia, the Middle East, and Africa.
Despite the presence of strict safety rules and a sound motorcycle culture, Europe remains a significant motorcycle apparel sector. In 2024, the European market witnessed considerable growth, which was driven by the enforcement of safety regulations that require the wearing of approved protective equipment like helmets and jackets. There has also been a development in the comfort and quality of clothing due to advances in technology, including the integration of fabrics like Kevlar and Gore-Tex. This has been advantageous to motorcyclists concerned with safety as well as style. Supply of fashionable and functional equipment is being further stimulated by the popularity of motorcycling as a lifestyle choice.
The UK has a motorcycle apparel market that is booming due to an established motorcycle culture as well as inconsistent weather patterns that require high-quality protective gear. In 2024, there was significant customer demand for advanced safety features, like intelligent helmets that are featured with Bluetooth connectivity and an internal communication system. The development of the market has also been assisted by government initiatives aimed at enhancing road safety and the increasing role of women in bicycling, which has encouraged makers to expand product lines to meet the mounting demand with their offerings.
There has been increased demand for motorcycle apparel in France. This is fueled by the reality that urban traffic jams have precipitated a move towards the use of two-wheelers in regular commuting. By introducing tighter safety requirements in 2024, the use of approved protective gear was enforced, which spurred the growth of the sector. Additionally, the French fashion market with its trendy design has seen the demand for cool and protective clothes increase, distinguished by the intermingling of fashion and security.
When it comes to motorcycle apparel manufacturing, Germany is the world leader, and the nation is famous for its technical and safety levels. During the year 2024, the German market experienced growth that was driven by the entry of advanced materials and high-tech technology into protective clothing. In the nation, quality and innovation have been highlighted, and this has resulted in the creation of clothing that provides greater protection without sacrificing comfort. The clothing is suited for both the domestic market and the overseas market.
The worth of the motorcycle apparel market in North America was USD 5,016.48 million in 2024, and the region held over 40% of the world market share market. A prevailing culture of recreational riding and growing consumer expenditure on safety gear are the key drivers of the region. Current innovations, including intelligent helmets that have integrated communication devices, have also become popular with riders who wish to boost their safety and expand their connectivity.
The U.S. dominates the motorcycle apparel market in North America, with it expected to account for a value of USD 3,958.00 million in the year 2024. This dominance is brought about by a strong motorcycle culture as well as a growing focus on the safety of passengers. The willingness of the market to embrace advanced protection equipment, including airbag jackets and intelligent helmets, is proof that the market is intent on coming up with innovative safety concepts.
The Canada motorcycle apparel market, due to the varied climate of the country, projected to be valued at USD 601.98 million in 2024, is experiencing change. There has been a rise in demand for waterproof and thermal wear due to the need for protective clothing that provides cover against changing climatic conditions. In addition, the demand for advanced protective gear has escalated due to the growth of the leisure riding market, which has led to the growth of the market.
The Asia-Pacific motorcycle apparel is expected to grow during the projection period. This market represents approximately 23% of the entire income globally. Urbanization and increasing levels of discretionary funds have resulted in an increase in the number of motorcycles bought, resulting in an increase in the demand for protective clothing. The growth in the region comes along with the implementation of safety legislations and the growth in online commerce sites, leading to growth in the number of motorcycle wear.
The motorcycle apparel market in South Korea is projected to be worth USD 288.45 million as of 2024. This industry is currently shifting towards equipment that is technologically advanced and intelligent. Such technology-interested customers will be interested in helmets that are equipped with technology such as global positioning system (GPS), Bluetooth, and heads-up displays. The greater motorcycle apparel market penetration has also been aided along with the efforts undertaken by the government to enhance road safety, together with the rise in food ordering services.
Japan, having an estimated value of 398.06 million USD as of 2024, plays a highly major role in motorbike gear advancement. The nation's adherence to quality and safety has seen high-tech protective clothing, like slim airbag jackets and breathable garments, emerge to protect riders while riding motorcycles. Both the presence of major manufacturers and the deeply ingrained culture of motorcycles within Japan ensure that Japan plays a major role in setting the standards of the industry.
REQUEST FOR SAMPLE
Global Motorcycle Apparel Market size was valued at USD 92.84 Billion in 2023 and is poised to grow from USD 96.74 Billion in 2024 to USD 134.44 Billion by 2032, growing at a CAGR of 4.20% in the forecast period (2025-2032).
The global motorcycle apparel industry is highly competitive, with companies focusing heavily on product innovation, collaborations, and the power of their specific brand. Industry leaders such as Dainese, Alpinestars, and REV'IT! are launching products with smart technology embedded in them in an effort to appeal to riders who care about their safety. The market coverage could be optimized through partnerships with digital sites and single-brand retail outlets. Harley-Davidson and Fox Racing are two such brands that strongly focus on community building through rider clubs and events. This serves to enhance brand loyalty and premium positioning. 'Alpinestars', 'Dainese', 'REV’IT!', 'Fox Racing', 'Klim', 'Rynox Gears', 'HELD GmbH', 'Cortech', 'Harley-Davidson Motor Company', 'Schuberth GmbH', 'SafeTech', 'Furygan', 'Rukka Motorsport', 'Icon Motosports'
One of the reasons driving demand for protective motorcycle wear is growing awareness of the critical need for road safety. Due to the reality that over 88 percent of motorcycle crashes lead to injuries worldwide (WHO, 2024), motorcyclists are now opting for wearing approved protective equipment, including helmets and jackets that have been CE rated. Due to safety issues, the market is being pushed forward by regulatory policies in Europe and North America mandating riders to don protective clothing while in transit.
Application of Smart Technologies to the Clothing Business: The embedding of smart technology like airbags, GPS headgear, heads-up display navigation, and Bluetooth in clothing is increasingly common within motorcycle apparel, which is itself going through technological evolution due to this. During 2024, second-generation airbag jackets have been brought into the market by manufacturers like Alpinestars and Dainese. These jackets are engineered to self-inflate in case of an accident. In the meantime, smart helmets that utilize head-up display navigation became popular in Europe and North America due to the added safety and convenience they offer.
How Is Europe Driving Motorcycle Apparel Innovation?
Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.
Feedback From Our Clients
Report ID: SQMIG25J2101
sales@skyquestt.com
USA +1 351-333-4748