Top Motorcycle Apparel Companies

Global Motorcycle Apparel Market size was valued at USD 98.27 Billion in 2024 and is poised to grow from USD 103.28 Billion in 2025 to USD 153.76 Billion by 2033, growing at a CAGR of 5.1% during the forecast period (2026–2033). 

The global motorcycle apparel industry is highly competitive, with companies focusing heavily on product innovation, collaborations, and the power of their specific brand. Industry leaders such as Dainese, Alpinestars, and REV'IT! are launching products with smart technology embedded in them in an effort to appeal to riders who care about their safety. The market coverage could be optimized through partnerships with digital sites and single-brand retail outlets. Harley-Davidson and Fox Racing are two such brands that strongly focus on community building through rider clubs and events. This serves to enhance brand loyalty and premium positioning. 'Alpinestars (Italy) ', 'REV'IT! (Netherlands) ', 'Fox Racing (USA) ', 'Klim (USA) ', 'Rynox Gears (India) ', 'HELD GmbH (Germany) ', 'Cortech (USA) ', 'Harley-Davidson Motor Company (USA) ', 'Schuberth GmbH (Germany) ', 'SafeTech (Germany) ', 'Furygan (France) ', 'Rukka Motorsport (Finland) ', 'Icon Motosports (USA) ', 'Spidi (Italy) ', 'BMW Motorrad (Germany) ', 'KTM (Austria) ', 'Scorpion EXO (USA) ', 'Arai Helmets (Japan) '

One of the reasons driving demand for protective motorcycle wear is growing awareness of the critical need for road safety. Due to the reality that over 88 percent of motorcycle crashes lead to injuries worldwide (WHO, 2024), motorcyclists are now opting for wearing approved protective equipment, including helmets and jackets that have been CE rated. Due to safety issues, the market is being pushed forward by regulatory policies in Europe and North America mandating riders to don protective clothing while in transit.

Application of Smart Technologies to the Clothing Business: The embedding of smart technology like airbags, GPS headgear, heads-up display navigation, and Bluetooth in clothing is increasingly common within motorcycle apparel, which is itself going through technological evolution due to this. During 2024, second-generation airbag jackets have been brought into the market by manufacturers like Alpinestars and Dainese. These jackets are engineered to self-inflate in case of an accident. In the meantime, smart helmets that utilize head-up display navigation became popular in Europe and North America due to the added safety and convenience they offer.

Despite the presence of strict safety rules and a sound motorcycle culture, Europe remains a significant motorcycle apparel sector. In 2024, the European market witnessed considerable growth, which was driven by the enforcement of safety regulations that require the wearing of approved protective equipment like helmets and jackets. There has also been a development in the comfort and quality of clothing due to advances in technology, including the integration of fabrics like Kevlar and Gore-Tex. This has been advantageous to motorcyclists concerned with safety as well as style. Supply of fashionable and functional equipment is being further stimulated by the popularity of motorcycling as a lifestyle choice.