Top Motorcycle Apparel Companies

Skyquest Technology's expert advisors have carried out comprehensive research and identified these companies as industry leaders in the Motorcycle Apparel Market. This Analysis is based on comprehensive primary and secondary research on the corporate strategies, financial and operational performance, product portfolio, market share and brand analysis of all the leading Motorcycle Apparel industry players.

Motorcycle Apparel Market Competitive Landscape

The global motorcycle apparel industry is highly competitive, with companies focusing heavily on product innovation, collaborations, and the power of their specific brand. Industry leaders such as Dainese, Alpinestars, and REV'IT! are launching products with smart technology embedded in them in an effort to appeal to riders who care about their safety. The market coverage could be optimized through partnerships with digital sites and single-brand retail outlets. Harley-Davidson and Fox Racing are two such brands that strongly focus on community building through rider clubs and events. This serves to enhance brand loyalty and premium positioning.

  • Roam: Kenyan company Roam, based in Nairobi, is an electric mobility startup that specializes in the manufacturing and design of electric motorbikes for the African market. The company was founded in 2017, and its main aim is to produce eco-friendly two-wheelers that can be used in both urban and off-road conditions. Aside from bikes, Roam also supports the motorcycle apparel industry. The brand provides protective clothing, such as helmets and safety wear, specifically designed for African motorcyclists. Such gear considers the prevailing climate in the area, road conditions, and commuter safety issues in rural and urban areas.
  • Monimoto: Monimoto is a Lithuanian tech company that specializes in manufacturing wireless anti-theft GPS trackers for motorbikes. The company was established in 2016. Monimoto 7 and 9 are the flagship products of the company, and both are small devices that support mobile applications, have global connectivity, and have a long battery life. Even though Monimoto doesn't manufacture clothing directly, Monimoto provides utility to motorcycle apparel by placing its small trackers within jackets or pockets. It helps enrich the overall safety-focused ecosystem of motorcycle wear, in turn raising the privacy and security of riders.

Top Player’s Company Profiles

  • Alpinestars (Italy) 
  • REV'IT! (Netherlands) 
  • Fox Racing (USA) 
  • Klim (USA) 
  • Rynox Gears (India) 
  • HELD GmbH (Germany) 
  • Cortech (USA) 
  • Harley-Davidson Motor Company (USA) 
  • Schuberth GmbH (Germany) 
  • SafeTech (Germany) 
  • Furygan (France) 
  • Rukka Motorsport (Finland) 
  • Icon Motosports (USA) 
  • Spidi (Italy) 
  • BMW Motorrad (Germany) 
  • KTM (Austria) 
  • Scorpion EXO (USA) 
  • Arai Helmets (Japan) 

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Global Motorcycle Apparel Market size was valued at USD 92.84 Billion in 2023 and is poised to grow from USD 96.74 Billion in 2024 to USD 134.44 Billion by 2032, growing at a CAGR of 4.20% in the forecast period (2025-2032).

The global motorcycle apparel industry is highly competitive, with companies focusing heavily on product innovation, collaborations, and the power of their specific brand. Industry leaders such as Dainese, Alpinestars, and REV'IT! are launching products with smart technology embedded in them in an effort to appeal to riders who care about their safety. The market coverage could be optimized through partnerships with digital sites and single-brand retail outlets. Harley-Davidson and Fox Racing are two such brands that strongly focus on community building through rider clubs and events. This serves to enhance brand loyalty and premium positioning. 'Alpinestars', 'Dainese', 'REV’IT!', 'Fox Racing', 'Klim', 'Rynox Gears', 'HELD GmbH', 'Cortech', 'Harley-Davidson Motor Company', 'Schuberth GmbH', 'SafeTech', 'Furygan', 'Rukka Motorsport', 'Icon Motosports'

One of the reasons driving demand for protective motorcycle wear is growing awareness of the critical need for road safety. Due to the reality that over 88 percent of motorcycle crashes lead to injuries worldwide (WHO, 2024), motorcyclists are now opting for wearing approved protective equipment, including helmets and jackets that have been CE rated. Due to safety issues, the market is being pushed forward by regulatory policies in Europe and North America mandating riders to don protective clothing while in transit.

Application of Smart Technologies to the Clothing Business: The embedding of smart technology like airbags, GPS headgear, heads-up display navigation, and Bluetooth in clothing is increasingly common within motorcycle apparel, which is itself going through technological evolution due to this. During 2024, second-generation airbag jackets have been brought into the market by manufacturers like Alpinestars and Dainese. These jackets are engineered to self-inflate in case of an accident. In the meantime, smart helmets that utilize head-up display navigation became popular in Europe and North America due to the added safety and convenience they offer.

How Is Europe Driving Motorcycle Apparel Innovation?

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Global Motorcycle Apparel Market
Motorcycle Apparel Market

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