Meat Substitutes Market Size, Share, Growth Analysis, By Category (Refrigerated, Frozen), By Product Type (TVP, Tofu), By Source (Soy, Wheat), By Region -Industry Forecast 2024-2031


Report ID: SQMIG30I2405 | Region: Global | Published Date: November, 2024
Pages: 173 |Tables: 0 |Figures: 0

Meat Substitutes Market Insights

Global Meat Substitutes Market size was valued at USD 18.60 Billion in 2022 poised to grow from USD 26.70 Billion in 2023 to USD 336.25 Billion by 2031, growing at a CAGR of 43.6% in the forecast period (2024-2031).

The global meat substitute market is experiencing rapid growth due to consumer needs. People have turned to looking for other options apart from traditional beef products as they become more environmentally friendly and health focusing. Plant-based meat substitutes have come in as a solution where protein can be availed without the consumption of red and processed meats that pose health problems such as heart diseases and cancer. In addition, due to the adverse environmental consequences that the consumers bear in mind whenever meat production is concerned, such as deforestation, water usage and emission of greenhouse gasses, there is also a growing demand for options which are more friendly to the environment. The change in customers’ attitudes towards eating more plants has seen food businesses investing in Research and Development in order to come up with advanced plant-based products.

There is an increasing demand for meat substitutes which has contributed to the development of the market for such products. Moreover, increased adaptability of vegetarian and vegan diets is fueling the global meat substitutes market trends towards sustainable food choices. The introduction of the new range of meat substitutes in groceries and restaurants is also a major contributing factor to the growth of the global meat substitutes market. Grocery stores and supermarkets are increasing the variety of items they provide, giving meat alternatives greater shelf space, and collaborating with manufacturers to launch new goods in response to the growing demand for plant-based solutions.

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Meat Substitutes Market Segmental Analysis

The global meat substitutes market is segmented based on category, product type, source, and region. In terms of category, the market is trifurcated into refrigerated, shelf stable, and frozen. Based on product type, the market is grouped into tofu, tempeh, TVP, seitan, quorn, and others. Based on the source, the market is grouped into soy, wheat, mycoprotein, pea, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Analysis by Category

As per categorization by category, the market is classified as refrigerated, shelf stable, and frozen. Among these, refrigerated earned the largest share and continues to hold the dominant meat substitute market share. The frozen sub-segment in the global meat substitutes market is flourishing due to the consumer appetite for fresh plant-based products that can be compared with meat in taste and texture. Progressive companies are taking food technology a few steps further and introducing frozen solutions that please even the most scrupulous health and nature lovers. This category leads the market due to ease and availability and freshness of the product which markets it as a better-quality product addressing the issue of more natural and less processed foods associated with healthier and more sustainable lifestyles.

The frozen category is set to be the fastest-growing segment in the global meat substitutes market, fueled by its long shelf life and convenience for consumers seeking versatile, plant-based options. Cutting-edge freezing methods maintain the flavor, mouthfeel and nutrition of meat substitutes, satisfying the market of long shelf-life quality products. Besides, frozen versions of meat substitutes are for working individuals and households who wish to save time cooking without any drops in the quality of meals. With the rising trend of plant-based eating, the frozen section presents economical and eco-friendly solutions, making it the most favorable option for consumers across the globe in search of healthy and adaptable meals.

Analysis by Product Type

Textured Vegetable Protein (TVP) is leading the global meat substitutes market, primarily due to its affordability, versatility, and nutrient density. Textured vegetable protein (TVP), which is mostly extracted from soy, is a versatile ingredient that is incorporated in numerous food products such as hamburgers and sausages, as it mimics meat’s texture convincingly. Innovations in the production of TVP center on flavor enhancement and non-GMO, organic raw ingredient implementation to suit health cautious and eco-friendly customers present on the market. Additionally, the shelf stability and economic nature of TVP makes it available to all the markets especially at this time when vegetarians and vegans are on the rise. These qualities make TVP a prominent ingredient for non-meat-based products.

Tofu is poised to become the fastest-growing product in the global meat substitutes market, driven by its versatility, nutritional benefits, and cultural acceptance worldwide. As it is derived from soyabeans, Tofu contains protein, very low fat and it is versatile as it can fit into all different kinds of diets and flavors, hence it is a great product for health-conscious buyers. In recent years, innovations have targeted on enhancing the texture and taste of tofu so that it can closely resemble meat, increasing its market potential apart from vegetarians and vegans. Further, the fact that tofu is a less processed plant protein responds to the growing demand for sustainable and clean label foods hence making it a strong contender when it comes to trends in plant-based eating.

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Meat Substitutes Market Regional Insights

Europe is dominating the global meat substitutes market, driven by strong consumer demand for sustainable and plant-based foods amid growing environmental and health awareness. England, Germany, and the Netherlands are among the leading nations, thanks to supportive state policies and growing capital expenses in food technology. High awareness of plant-based diets and widespread vegetarian and vegan lifestyles fueling global meat substitutes market growth. All the while Europe’s strong retail infrastructure makes meat substitutes widely accessible. Furthermore, European consumers prioritize eco-friendly products, and many view plant-based options to reduce carbon footprints, which positions Europe as a leader in the global meat substitutes market.

North America is the fastest-growing region in the global meat substitutes market, propelled by rising consumer awareness of plant-based diets and increasing concerns about health, animal welfare, and environmental impact. The United States and Canada are at the forefront of this transition. Concerned with substantial investments in food innovation and the emergence of more advanced plant-based companies. Indeed, there are large established food manufacturers and even more entrepreneurial ventures throwing their weight behind the production of meat substitutes designed to appeal to the masses, and it works—people of all ages are ready for it. Moreover, thanks to the long supermarket, restaurant, and fast-food chains reach of North American region, meat free products have been made available to the population. Additionally, consumers who prioritize their health are looking for plant-based protein sources which has also contributed to the growth of the market.

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Meat Substitutes Market Dynamics

Drivers

  • Health Awareness among General Demographics

One of the major factors promoting the growth of global meat substitutes market is the increasing awareness regarding health associated with plant-based diets. There is a developing preference among individuals towards consuming alternatives considering the health hazards of red meat that include heart attack and obesity, hence an increasing demand for healthy center meaty vegetarian protein sources.

  • Environmental Concerns Propel the Growth of Meat Substitutes

The environmental impact of meat raised the dilemma of how the consumers can make a choice that assures minimal meat or no meat production. Skepticism about the amount of greenhouse gas emitted into the atmosphere, the land that is used for livestock farming and the water that is consumed in the process has made the consumer ear in search for better food options. Thereby expanding the global meat substitutes market size.

Restraints

  • Access Barriers and Limited Availability Hinders the Market

Limited availability and distribution pose a significant restraint on the global meat substitutes market. In many regions, especially in emerging markets, plant-based options are not as widely accessible in local stores or restaurants. Due to this limited access, the consumers are not exposed to the market's offerings, making them reluctant to expedite the growth of the market.

  • Dietary Restrictions Limit and Allergic Concerns

Expanding on that statement, the risks of allergic reactions and the inclination to diet especially when it comes to soya and gluten which are the most oft used components in meat substitutes. Such consumers might have limited choices in such products or completely shun meat substitutes which limits the scope of that specific market and its growth potential to some consumer segments.

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Meat Substitutes Market Competitive Landscape

The global meat substitutes market is highly competitive, with numerous players focusing on innovation, product diversification, and expanding distribution channels. Many international companies such as Beyond Meat, Impossible Foods, Nestle and Tyson Foods are at the forefront of the civilizational plant-based market. These organizations devote considerable resources towards research and development to enhance the flavour, texture and nutrition of their offerings. In turn, as the search for more sustainable and healthy options intensifies among consumers, so does the competition, which in turn results in more innovations and expansions in the market on a global scale.

Top Player’s Company Profiles

  • Beyond Meat (USA)
  • Impossible Foods (USA)
  • Nestlé (Switzerland)
  • Tyson Foods (USA)
  • Oatly (Sweden)
  • Quorn Foods (UK)
  • Danone (France)
  • Maple Leaf Foods (Canada)
  • Gardein (USA)
  • Sunfed (New Zealand)
  • Tattooed Chef (USA)
  • MorningStar Farms (USA)
  • Field Roast Grain Meat Co. (USA)
  • Planted Foods (Switzerland)
  • Vivera (Netherlands)

Recent Developments

  • In October 2024, Beyond Meat has broadened its horizons by introducing a new line of plant based ‘seafood’, featuring many alternatives such as shrimp and tuna. This development seeks to address the increasing craving for sustainable seafood. The firm is emphasizing on offering a more varied eco-friendly protein choice.
  • In September 2024, Impossible Foods launched its next-generation plant-based chicken nuggets geared towards casual dining, quick service establishments, and retail outlets. With better texture and taste, the attempt is to rival meat analogues directly as well as take advantage of the growing plant-based chicken market.
  • In August 2024, Nestlé launched a novel range of vegan and plant-based breakfast sausages under the Sweet Earth brand which they own. The new development aims at providing a much healthier, protein-rich substitute for the conventional breakfast meat. Nestlé intends to respond to the increasing demand for healthy dishes that are easy to prepare and suitable for breakfast without meat.

Meat Substitutes Key Market Trends

  • Growing Demand for Clean Label Products: There is an upsurge in demand for meat substitutes that contain few if not any preservatives and additives. Clean labels have come to mean plant-based products with ingredients inclusions where health-oriented people are clientele. The transition to direct and uncomplicated ingredients is driving the consumption of healthy food products, especially meat substitutes, which are organic and sustainable in nature.
  • Rising Adoption of Advanced Ceramics in Healthcare: As consumers become more eco-conscious, the demand for plant-based seafood is rapidly growing. Businesses are incorporating new seafood alternatives made of plant proteins owing to the changing environmental and dietary concerns. This is on the other hand creating the meat substitutes market tk udnnni increasing das development, that is sustainable, and the consumption of ethical diets.

Meat Substitutes Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

As per SkyQuest analysis, in conclusion, the global meat substitutes industry is experiencing rapid growth, driven by increasing consumer demand for plant-based alternatives due to health and environmental concerns. As more consumers seek sustainable, protein-rich options, innovations in product types, such as tofu and TVP, are helping expand the market.

The growth is primarily concentrated in the developed regions such as Europe and North America owing to higher availability of plant-based foods and increasing preference towards clean-label, eco-friendly diets. Nevertheless, limitations in access and certain dietary preferences continue to be a challenge in some sections thus retarding the speed of acceptance of this product. The persistent emphasis on R&D as well as the acquisition of new distribution territories is crucial to the future of the market.

Report Metric Details
Market size value in 2022 USD 18.60 Billion
Market size value in 2031 USD 336.25 Billion
Growth Rate 43.6%
Base year 2023
Forecast period (2024-2031)
Forecast Unit (Value) USD Billion
Segments covered
  • Category
    • Refrigerated, Shelf Stable, and Frozen
  • Product Type
    • Tofu, Tempeh, TVP, Seitan, Quorn, and Others
  • Source
    • Soy, Wheat, Mycoprotein, Pea, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Beyond Meat (USA)
  • Impossible Foods (USA)
  • Nestlé (Switzerland)
  • Tyson Foods (USA)
  • Oatly (Sweden)
  • Quorn Foods (UK)
  • Danone (France)
  • Maple Leaf Foods (Canada)
  • Gardein (USA)
  • Sunfed (New Zealand)
  • Tattooed Chef (USA)
  • MorningStar Farms (USA)
  • Field Roast Grain Meat Co. (USA)
  • Planted Foods (Switzerland)
  • Vivera (Netherlands)
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Meat Substitutes Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Meat Substitutes Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Meat Substitutes Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Meat Substitutes Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Meat Substitutes Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Meat Substitutes Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Meat Substitutes Market size was valued at USD 18.60 Billion in 2022 poised to grow from USD 26.70 Billion in 2023 to USD 336.25 Billion by 2031, growing at a CAGR of 43.6% in the forecast period (2024-2031).

The global meat substitutes market is highly competitive, with numerous players focusing on innovation, product diversification, and expanding distribution channels. Many international companies such as Beyond Meat, Impossible Foods, Nestle and Tyson Foods are at the forefront of the civilizational plant-based market. These organizations devote considerable resources towards research and development to enhance the flavour, texture and nutrition of their offerings. In turn, as the search for more sustainable and healthy options intensifies among consumers, so does the competition, which in turn results in more innovations and expansions in the market on a global scale. 'Beyond Meat (USA)', 'Impossible Foods (USA)', 'Nestlé (Switzerland)', 'Tyson Foods (USA)', 'Oatly (Sweden)', 'Quorn Foods (UK)', 'Danone (France)', 'Maple Leaf Foods (Canada)', 'Gardein (USA)', 'Sunfed (New Zealand)', 'Tattooed Chef (USA)', 'MorningStar Farms (USA)', 'Field Roast Grain Meat Co. (USA)', 'Planted Foods (Switzerland)', 'Vivera (Netherlands)'

Health Awareness among General Demographics

Growing Demand for Clean Label Products: There is an upsurge in demand for meat substitutes that contain few if not any preservatives and additives. Clean labels have come to mean plant-based products with ingredients inclusions where health-oriented people are clientele. The transition to direct and uncomplicated ingredients is driving the consumption of healthy food products, especially meat substitutes, which are organic and sustainable in nature.

Europe is dominating the global meat substitutes market, driven by strong consumer demand for sustainable and plant-based foods amid growing environmental and health awareness. England, Germany, and the Netherlands are among the leading nations, thanks to supportive state policies and growing capital expenses in food technology. High awareness of plant-based diets and widespread vegetarian and vegan lifestyles fueling global meat substitutes market growth. All the while Europe’s strong retail infrastructure makes meat substitutes widely accessible. Furthermore, European consumers prioritize eco-friendly products, and many view plant-based options to reduce carbon footprints, which positions Europe as a leader in the global meat substitutes market.

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