Global Light Beer Market Size, Share, Growth Analysis, By By Production(Macro-brewery, Micro-brewery), By By Package(Glass, PET bottle) - Industry Forecast 2024-2031

Q: What is the global market size of Light Beer Market?

Global Light Light Beer Market size was valued at USD 301.11 billion in 2022 and is poised to grow from USD 308.64 billion in 2023 to USD 376.05 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).

Report ID: SQMIG30E2045 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 65 | Figures: 80

Global Light Beer Market News

In March 2024, American Farmland Trust introduced the U.S. Farmed certification and packaging seal for products sourced at least 95% from U.S. farms. Anheuser-Busch is the first to embrace this certification, applying it to several of its beer brands. The seal intends to revolutionize consumer preferences towards domestically sourced goods, debuting on Busch Light beer in May. Anheuser-Busch's "Choose Beer Grown Here" campaign will urge consumers to prioritize products bearing the certification and seal while shopping.
In February 2024, Budweiser Brewing Group (BBG) introduced Corona Ligera, a lower-ABV version of the beloved Mexican lager. This new offering is exclusively accessible to the Tesco Group for six months, including availability for convenience through Booker starting from March 4th. With an ABV of 3.2%, it is crafted to be lighter-bodied, tailored to appeal to consumers such as the 18-34 age demographic, who have indicated a preference for premium, lower-alcohol beverages and moderation.
In January 2024, Miller Lite remains committed to ensuring its customers can savor the taste of beer even during Dry January. The brewing company unveiled its newest product on Tuesday: Miller Lite Beer Mints. These mints promise consumers "the same great taste as Miller Lite, only without the beer."

Global Light Beer Market Report Snapshots

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Global Light Beer Market size was valued at USD 301.11 billion in 2022 and is poised to grow from USD 308.64 billion in 2023 to USD 376.05 billion by 2031, growing at a CAGR of 2.5% in the forecast period (2024-2031).

The global light beer market boasts a exceptionally competitive panorama with numerous key players vying for marketplace proportion. Some of the outstanding companies dominating the industry include Anheuser-Busch InBev, Molson Coors Brewing Company, Heineken N.V., Carlsberg Group, and Constellation Brands. These enterprise giants have interaction in diverse techniques to keep their aggressive part. Product innovation is a key focus, with businesses introducing new mild beer varieties to cater to evolving client choices for healthier beverage options. Marketing and branding efforts play a vital position, as businesses make investments heavily in advertising and marketing campaigns and sponsorships to build logo reputation and loyalty. Additionally, mergers and acquisitions are common techniques to increase marketplace presence and diversify product portfolios. Collaboration with craft breweries has additionally grow to be a fashion, permitting principal gamers to faucet into the craft beer section's recognition at the same time as leveraging their distribution networks. Regional elements, such as converting client tastes and regulations, additionally affect the competitive landscape. In summary, the worldwide mild beer market stays intensely aggressive, characterized via innovation, branding, strategic alliances, and a focal point on patron possibilities. 'Anheuser-Busch InBev (Belgium)', 'Heineken N.V. (Netherlands)', 'Molson Coors Beverage Company (United States)', 'Carlsberg Group (Denmark)', 'Diageo plc (United Kingdom)', 'Constellation Brands (United States)', 'Asahi Group Holdings (Japan)', 'SABMiller (South Africa)', 'Grupo Modelo (Mexico)', 'Kirin Holdings Company (Japan)', 'Tsingtao Brewery Co., Ltd. (China)', 'Ambev S.A. (Brazil)', 'Boston Beer Company (United States)', 'New Belgium Brewing Company (United States)', 'Pabst Brewing Company (United States)', 'Dogfish Head Brewery (United States)', 'Stone Brewing (United States)', 'Sierra Nevada Brewing Co. (United States)', 'Deschutes Brewery (United States)', 'Lagunitas Brewing Company (United States)', 'BrewDog (United Kingdom)', 'Harpoon Brewery (United States)', 'Brooklyn Brewery (United States)', 'Oskar Blues Brewery (United States)', 'Victory Brewing Company (United States)'

Increasing awareness of health and wellness among customers has been a chief motive force for the mild beer marketplace. Light beers generally have fewer energy and decrease alcohol content material in comparison to regular beers, making them a extra attractive choice for individuals seeking to hold a more fit way of life with out completely giving up alcohol intake. This fashion has pushed the demand for mild beer, particularly among fitness-aware purchasers.

Health and Wellness Concerns: One widespread trend within the international light beer marketplace turned into the growing customer recognition on health and wellbeing. With developing worries about weight problems and life-style-associated sicknesses, many purchasers had been looking for decrease-calorie and decrease-alcohol beverage alternatives. Light beer, which usually contains fewer calories and less alcohol compared to regular beer, appealed to health-conscious customers. Brewers had been responding to this fashion through introducing new light beer types and emphasizing their low-calorie and coffee-carbohydrate content in advertising campaigns.

The worldwide mild beer marketplace is analyzed primarily based on its nearby presence, which incorporates North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America stands as the dominant area inside the worldwide light beer market. The United States, particularly, is a key player in this section. Light beer has won enormous reputation in North America because of fitness-aware purchaser trends and a preference for decrease-calorie alcoholic beverages. Major brewing agencies like Anheuser-Busch InBev and Molson Coors Brewing Company have a robust presence on this region, presenting a wide range of light beer alternatives. The market dominance is attributed to a well-established patron base and a culture of beer intake.

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Global Light Beer Market Size, Share, Growth Analysis, By By Production(Macro-brewery, Micro-brewery), By By Package(Glass, PET bottle) - Industry Forecast 2024-2031

Global Light Beer Market News

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