Hand Blender Market Size

Global Hand Blender Market size was valued at USD 5.02 billion in 2023 and is poised to grow from USD 5.32 billion in 2024 to USD 8.48 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

Rising demand for convenience in cooking, high preference for homemade food products, growing disposable income, rapid urbanization around the world, and product innovations are slated to boost the sales of hand blenders over the coming years.

Booming urbanization in almost all parts of the world has led to a major upsurge in demand for home and kitchen appliances. Increasing disposable income of people and their willingness to spend on kitchen appliances to improve convenience in cooking are expected to boost the sales of hand blenders going forward. Quick blending, pureeing, and emulsifying capabilities of hand blenders are making them a mainstay in fast-paced lifestyles of people around the world.

High emphasis on health and wellness has led to growing consumption of homemade healthy foods such as smoothies and soups that require blending. Reduction of kitchen spaces in homes is also driving up the demand for compact kitchen appliances such as hand blenders. The lightweight and space-saving design of hand blenders is making them a popular alternative to bulky food processors.

Launch of multi-functional hand blenders with ergonomic designs, variable speeds, detachable attachments, and cordless options by hand blender manufacturers are also expected to favor the global hand blender market growth in the future. Booming e-commerce industry and rising accessibility to smart home appliances are also slated to offer new opportunities for market players. On the contrary, high competition from other kitchen appliances, price sensitivity in emerging markets, restrictive nature of corded models, lack of awareness in rural areas, and battery life issues in cordless models are slated to impede the adoption of hand blenders through 2032 and beyond.

Key Market Attributes

In September 2023, KitchenAid, a renowned supplier of kitchen appliances and products announced the launch of KitchenAid Go™ Cordless System. The new offering comprises of KitchenAid Go™ Cordless Hand Mixer, Hand Blender, Food Chopper, Personal Blender, Coffee Grinder and Kitchen Vacuum for a completely cord-free kitchen experience. The system is powered by one removable, rechargeable battery. The new hand blender comes with dishwasher-safe removable 7-inch blending arm with a 4-point stainless steel blade for food products such as smoothies and soups.

In September 2023, BOSS Appliances, a leading provider of home and kitchen appliances in India announced the launch of a new hand blender with an impressive 5-year warranty. The hand blenders is first in India to feature such an extensive warranty coverage thereby providing a testament to how BOSS is trying to appease consumers and maximize its sales potential. The company aims to revolutionize the kitchen experience for Indian consumers and bolster its presence across the world.

In April 2023, Blendtec, a renowned manufacturer of high-tech kitchen appliances announced the launch of a new immersion blender. Blendtec Immersion Blender was launched to redefine the way home cooks approach blending and pureeing operations. The new offering comes with attachments such as blending wand, whisk, and chopper thereby making it a one-for-all kitchen solution for different end users. The blender features a powerful 350-watt motor and a variable 20 speed dial to handle all kinds of cooking needs and operations.

Launching new and improved products can help companies boost their sales potential. Innovations in design, functionality, and features require substantial investments in R&D from hand blender manufacturers. Targeting countries with high urbanization is expected to further offer new opportunities for market players in the long run.