USD 5.02 billion
Hand Blender Market Size, Share, and Growth Analysis
Hand Blender Market By Product Type (Corded, Cordless), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25H2059 |
Region:
Global |
Published Date: February, 2025
Pages:
196
|Tables:
87
|Figures:
66
Format -
Hand Blender Market Insights
Global Hand Blender Market size was valued at USD 5.02 billion in 2023 and is poised to grow from USD 5.32 billion in 2024 to USD 8.48 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).
Rising demand for convenience in cooking, high preference for homemade food products, growing disposable income, rapid urbanization around the world, and product innovations are slated to boost the sales of hand blenders over the coming years.
Booming urbanization in almost all parts of the world has led to a major upsurge in demand for home and kitchen appliances. Increasing disposable income of people and their willingness to spend on kitchen appliances to improve convenience in cooking are expected to boost the sales of hand blenders going forward. Quick blending, pureeing, and emulsifying capabilities of hand blenders are making them a mainstay in fast-paced lifestyles of people around the world.
High emphasis on health and wellness has led to growing consumption of homemade healthy foods such as smoothies and soups that require blending. Reduction of kitchen spaces in homes is also driving up the demand for compact kitchen appliances such as hand blenders. The lightweight and space-saving design of hand blenders is making them a popular alternative to bulky food processors.
Launch of multi-functional hand blenders with ergonomic designs, variable speeds, detachable attachments, and cordless options by hand blender manufacturers are also expected to favor the global hand blender market growth in the future. Booming e-commerce industry and rising accessibility to smart home appliances are also slated to offer new opportunities for market players. On the contrary, high competition from other kitchen appliances, price sensitivity in emerging markets, restrictive nature of corded models, lack of awareness in rural areas, and battery life issues in cordless models are slated to impede the adoption of hand blenders through 2032 and beyond.
Key Market Attributes
In September 2023, KitchenAid, a renowned supplier of kitchen appliances and products announced the launch of KitchenAid Go™ Cordless System. The new offering comprises of KitchenAid Go™ Cordless Hand Mixer, Hand Blender, Food Chopper, Personal Blender, Coffee Grinder and Kitchen Vacuum for a completely cord-free kitchen experience. The system is powered by one removable, rechargeable battery. The new hand blender comes with dishwasher-safe removable 7-inch blending arm with a 4-point stainless steel blade for food products such as smoothies and soups.
In September 2023, BOSS Appliances, a leading provider of home and kitchen appliances in India announced the launch of a new hand blender with an impressive 5-year warranty. The hand blenders is first in India to feature such an extensive warranty coverage thereby providing a testament to how BOSS is trying to appease consumers and maximize its sales potential. The company aims to revolutionize the kitchen experience for Indian consumers and bolster its presence across the world.
In April 2023, Blendtec, a renowned manufacturer of high-tech kitchen appliances announced the launch of a new immersion blender. Blendtec Immersion Blender was launched to redefine the way home cooks approach blending and pureeing operations. The new offering comes with attachments such as blending wand, whisk, and chopper thereby making it a one-for-all kitchen solution for different end users. The blender features a powerful 350-watt motor and a variable 20 speed dial to handle all kinds of cooking needs and operations.
Launching new and improved products can help companies boost their sales potential. Innovations in design, functionality, and features require substantial investments in R&D from hand blender manufacturers. Targeting countries with high urbanization is expected to further offer new opportunities for market players in the long run.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Cordless
Fastest Growth
Corded
Growth Rate
6.0% CAGR
Global Hand Blender Market ($ Bn)
Country Share for North America Region (%)
To get more reports on the above market click here to Buy The Report
Hand Blender Market Segments Analysis
Global Hand Blender Market is segmented by Product Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Corded and Cordless. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Product
The cordless segment is anticipated to account for a major chunk of the global hand blender market share over the coming years. High convenience and portability offered by cordless hand blenders is projected to help cement the dominance of this segment. Growing demand for better mobility in commercial kitchens and sleek designs of cordless hand blenders are also expected to boost their sales going forward. Style-conscious consumers are more likely to opt for cordless hand blenders as they feature modern designs that align with the modern kitchen aesthetics. Younger cooks and consumers are more likely to opt for cordless hand blenders.
Meanwhile, the sales of corded hand blenders are expected to account for the second-largest share of the global hand blender industry. These types of hand blenders are most preferred by cooking professionals and advanced home cooks as they offer extended operation time for prolonged cooking preparations. High affordability of corded hand blenders is also a key factor that promotes its adoption in commercial applications and price-sensitive markets as well. Corded hand blenders are often superior in terms of performance and efficiency as compared to cordless models, which in turn is also expected to help create new business scope via this segment through 2032.
Analysis by Application
The commercial segment is forecasted to spearhead the global sales of hand blenders in the future. Rapid expansion of the foodservice industry and growing need for efficient kitchen appliances to handle large batch cooking are expected to help this segment bring in the most revenue. The launch of commercial grade hand blenders designed specifically for commercial kitchens and professionals are also helping this segment hold sway over others. Growing preference of people to dine out and organization of huge events are also expected to promote the demand for hand blenders in commercial applications through 2032 and beyond.
On the other hand, the use of hand blenders in residential applications is slated to rise at a notable CAGR over the coming years. Growing disposable income of people around the world, rising popularity of home cooking, and growing spending on premium kitchen appliances are helping this segment generate new business scope for market players. The adoption of busy lifestyles and rapid urbanization are promoting the demand for convenient cooking solutions thereby making hand blenders an essential in modern home kitchens. Increasing urbanization in emerging economies is also projected to create an opportune setting for hand blender suppliers focusing on residential applications in the long run.
Global Hand Blender Market By Product
To get detailed analysis on other segments, Request For Free Sample Report
Hand Blender Market Regional Insights
North America is predicted to spearhead the global hand blender sales outlook through 2032. The growing number of home cooks, rising interest in healthy eating, and high preference for convenience cooking products are expected to help this region bring in the most revenue on a global level.
The United States is slated to be the most opportune country in North America. Growing popularity of homemade sauces and soups, high consumer purchasing power, and rising proliferation of online cooking classes and tutorials are projected to help boost the adoption of hand blenders in the country. Established retail infrastructure is also expected to boost the dominance of the United States in the North American region.
Asia Pacific is predicted to emerge as the fastest growing regional market for hand blender suppliers going forward. Rapid urbanization, growing disposable income of people, and increasing population in multiple countries are helping boost the demand for hand blenders in this region.
Evolving consumer preferences, adoption of modern lifestyles, and high preference for convenient cooking methods are helping China lead the adoption of hand blenders in this region. India is also expected to witness a notable surge in sales of hand blenders owing to availability of cheap labor and rising consumer spending potential.
Europe is also anticipated to emerge as an opportune market for hand blender vendors over the coming years. High consumption of soups and sauces, the launch of creative marketing strategies by hand blender companies, and emphasis on healthy eating are creating new opportunities for market players. Germany and the United Kingdom are projected to lead the sales of hand blender in Europe. High consumer spending potential, rising popularity of healthy food products, and evolving consumer preferences are helping these countries boost hand blender demand.
Latin America is expected to witness a notable hike in demand for hand blenders going forward. Increasing popularity of home cooking, prioritization of health and wellness, and rising accessibility to affordable kitchen appliances are helping this region boost revenue generation potential for companies on a global level. Brazil, Argentina, and Mexico are forecasted to be the top markets for hand blender suppliers looking to make a mark in the Latin American region through 2032 and beyond.
Global Hand Blender Market By Region
- Largest
- Fastest
To know more about the market opportunities by region and country, click here to
Buy The Complete Report
Hand Blender Market Dynamics
Drivers
Increasing Disposable Income of People
- The disposable income of people around the world is increasing and this has led to increased spending on convenience products such as hand blenders. Increasing number of people opting for advanced kitchen appliances to upgrade their food preparation methods and promote convenience are expected to bolster the global hand blender market outlook through 2032.
Expansion of E-Commerce and Online Sales
- Growing internet and smartphone penetration has led to a massive surge in popularity of e-commerce and online platforms. This boom in e-commerce activity has led to increased accessibility to hand blenders and other appliances. Availability of huge discounts, home delivery, and multiple brands to choose from is also promoting the sales of hand blenders on a global level.
Restraints
Competition from Other Kitchen Appliances
- Traditional blenders, food processors, and immersion blenders offer similar functionalities to hand blenders along with added functionalities. Moreover, the rising preference of consumers for multi-purpose kitchen appliances is also expected to push them towards food processors and thereby hurt the sales of hand blenders in the long run.
Restrictive Use of Corded Models
- Corded hand blenders are found to be very restrictive and inconvenient for certain consumers as they limit mobility in the kitchen. Corded hand blenders are much more affordable as compared to their cordless counterparts, which creates an issue for consumers leading to confusion ultimately resulting in slowed global hand blender market development through 2032.
Request Free Customization of this report to help us to meet your business objectives.
Hand Blender Market Competitive Landscape
Hand blender companies should focus on launching new products to boost their revenue generation. Use of ergonomic designs and targeting emerging countries are also expected to be preferred strategies for hand blender suppliers looking to boost their sales potential. Providing multi-functional hand blenders can also help companies stand out from the competition as per this global hand blender market analysis.
Top Player’s Company Profiles
- Braun GmbH (Germany)
- Philips (Netherlands)
- Panasonic Corporation (Japan)
- KitchenAid (USA)
- Breville Group Limited (Australia)
- Cuisinart (USA)
- Bosch (Germany)
- Smeg S.p.A. (Italy)
- Hamilton Beach Brands Holding Company (USA)
- Kenwood Limited (UK)
- Morphy Richards (UK)
- Electrolux AB (Sweden)
- Whirlpool Corporation (USA)
- Russell Hobbs (UK)
- Tefal (France)
Recent Developments
- In December 2024, Duraprès a new smart kitchen appliance brand was launched in Australia. the company is bringing products such as hand blenders, hand mixers, and food processors to Australians through a partnership with The Good Guys and support from Curtis Stone, a Michelin star chef.
- In September 2023, Haier, a leading Chinese multinational home appliance company announced the launch of a new range of small domestic appliances. The new range includes a hand blender, chopper, air fryer, toaster, and other products.
- In September 2022, KitchenAid announced the addition of 4 new products to its existing Target-exclusive collection. The new products included hand blenders and other kitchen appliances designed by Joanna Gaines for home cooks looking for gorgeous yet functional kitchen appliances.
Hand Blender Key Market Trends
- Use of Durable Materials: Hand blender companies should focus on using durable materials such as steel, aluminum, and other metals instead of plastic to enhance durability, ease of cleaning, and sustainability of their offerings. Use of better and durable materials will help hand blender providers build trust in consumers and also help them maximize their sales potential in the long run.
- Development of Multi-Functional and High-Powered Models: Hand blender companies are expected to invest in the R&D of novel multi-functional models to expand their application scope. Providing multiple attachments, such as whisks, choppers, and frothers can help companies make the most of this hand blender market trend as they offer more powerful motors for heavy-duty cooking usage.
Hand Blender Market SkyQuest Analysis
SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, rising disposable income of people around the world and increasing adoption of convenient cooking appliances are slated to favor the sales of hand blenders through 2032 and beyond. On the contrary, competition from alternative kitchen appliances and restrictive use of corded hand blenders are forecasted to impede the demand for hand blenders in the long run. North America is anticipated to emerge as the dominant market for hand blender companies owing to the rising number of home cooks and growing preference for healthy homemade food products. The use of durable materials and the development of multi-functional hand blenders are expected to create new business scope for market players in the long run.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 5.02 billion |
| Market size value in 2032 | USD 8.48 billion |
| Growth Rate | 6.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
To get a free trial access to our platform which is a one stop solution for all your data requirements for quicker decision making. This platform allows you to compare markets, competitors who are prominent in the market, and mega trends that are influencing the dynamics in the market. Also, get access to detailed SkyQuest exclusive matrix.
Buy The Complete Report to read the analyzed strategies adopted by the top vendors either to retain or gain market share
Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Hand Blender Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Hand Blender Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Hand Blender Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hand Blender Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hand Blender Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Hand Blender Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
USA (+1) 351-333-4748
