Global Blender Market

Blender Market Size, Share, Growth Analysis, By Product Type(Countertop Blenders, Personal Blenders, Immersion/Hand Blenders, and Others), By Material Type(Plastic, Stainless Steel, Glass, and Others), By Wattage(> 200 Watts, 200 to 399 Watts, 400 to 699 Watts, and > 1000 Watts), By Distribution Channel(Online and Offline), By Region - Industry Forecast 2024-2031


Report ID: SQSG25I2004 | Region: Global | Published Date: July, 2024
Pages: 165 |Tables: 65 |Figures: 75

Blender Market Insights

Global Blender Market size was valued at USD 2.56 billion in 2019 and is poised to grow from USD 2.69 billion in 2023 to USD 3.91 billion by 2031, growing at a CAGR of 4.8% in the forecast period (2024-2031).

Blenders often referred to as liquidizers, that are powered by direct current or rechargeable batteries are now largely used in kitchens. The consumer products industry has advanced tremendously as a result of shifting consumer preferences for portable blenders. The sector has expanded quickly thanks to cutting-edge products and solutions. Due to technological advancements, blenders are primarily made for mixing, emulsifying, and pureeing food products. Thousands of individuals use blenders to make milkshakes, liquid appetizers, smoothies, and their favorite juices.

Furthermore, due to the ease and safety, it provides users, immersion blenders have gained significant popularity among both working and non-working populations. The emergence of hand blenders coincides with a movement in customer choice favoring natural products, which is expected to boost blender sales in the not-too-distant future.

US Blender Market is poised to grow at a sustainable CAGR for the next forcast year.

Market Snapshot - 2024-2031

Global Market Size

USD 2.56 billion

Largest Segment

Countertop Blenders

Fastest Growth

Countertop Blenders

Growth Rate

4.8% CAGR

Global Blender Market ($ Bn)
Country Share for North America Region (%)

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Blender Market Segmental Analysis

Global Blender Market is segmented by product type, material type, wattage, distribution channel, and region. Based on product type, the market can be segmented into Countertop Blenders, Personal Blenders, Immersion/Hand Blenders, and Others. Based on material type, the market is segmented into Plastic, Stainless Steel, Glass, and Others. Based on wattage, the market is segmented into > 200 Watts, 200 to 399 Watts, 400 to 699 Watts, and > 1000 Watts. Based on distribution channel, the market is segmented into online and offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Blender Market Analysis by Product

The market for blenders worldwide in 2021 was dominated by hand blenders. Consumers have felt the need to maximize space as homes and kitchens have shrunk, especially in metropolitan areas. Due to this, smaller hand-held blenders have recently gained in popularity and outsold traditional table-top blenders.

Similar to this, the personal blenders market has also experienced high growth trends, which is in line with the rising popularity of blenders among health-conscious consumers and the requirement for compact blenders. This is particularly true for those who frequently travel or bring blenders with them to the fitness center, their jobs, etc.

Blender Market Analysis by Materials

The popularity of plastic blenders has significantly increased, which can be attributed to their mobility and convenience when traveling. Both the product and its durability are lightweight. As a result, customers are consuming more. Because of the potential for fracture when dropped, plastic blenders are a very widely available product.

Global Blender Market By Product, 2019 (%)

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Blender Market Regional Insights

In 2021, North America dominated the global blender market. Due to the wide availability of secure, hygienic products, the blender market in North America is predicted to expand at a high rate throughout the forecast timeframe. Sales of blenders are expected to soar in the coming years due to the rising demand for processed foods in the US, Canada, and Mexico. Customers in North America, especially in the US, tend to maintain a healthy diet and consume more nutrient-dense foods, which is expected to lead to a significant increase in the market penetration of portable blenders in the area.

The desire for healthy and nutritious food and beverage items with new and improved flavors, as well as rising disposable income in India, Japan, and other Southeast Asian nations, are expected to drive the market in the Asia Pacific to rise at a substantial rate during the forecast period. The processing and production of food and drinks in the processed food industry are being improved by government programs.

Due to its expanding economic profile, Latin America has had the quickest growth among the other areas of the world. However, the economic crisis brought on by Covid-19 poses a threat to this market as well.

Global Blender Market By Region, 2024-2031
  • Largest
  • Fastest

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Blender Market Dynamics

Blender Market Driver

  • The main drivers propelling the growth of the hand blender market are improved hand blender performance and functionality. Additionally, factors including technological advancements have led to the creation of sophisticated and automated hand blenders, which will in turn increase demand for them through the forecast period.
  • One of the key aspects that will have a favorable influence on the global market for industrial blender machines is the use of variable frequency drives (VFDs) in blenders. Ribbon blenders that have VFDs installed have helped to control variations in operational loads and equipment speeds. The addition of VFDs to blenders improves shaft safety and fuels the expansion of the industrial blender machine market.
  • One of the major factors propelling the blender market is the increase in the proportion of women in the global workforce. This is because it increased household average discretionary income and forced women to spend less time in the kitchen. More consumers are interested in preparing nutritious foods and beverages at home rather than relying on processed and packaged foods, which is another factor driving the blender industry.

Blender Market Restraint

  • During the projected period, the blender market will face significant obstacles from the possibility of counterfeit goods. Low production costs are a key factor that encourages the production of fake goods. The presence of fake goods on the market damages the standing of the actual manufacturers whose goods are copied and marketed, eroding consumer confidence and stunting market expansion. It might be challenging to guarantee product quality and originality with the increase in online shopping. The vast majority of customers are not aware that products are sold in violation of intellectual property rights through online distribution channels.

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Blender Market Competitive Landscape

Due to local market competition between numerous small regional competitors and well-known international brands, the blender industry is fragmented. Since local players typically provide more affordable items due to lower prices and taxes on completed goods, labor, and raw materials, this rivalry is likely to worsen in the future. The market has become even more fragmented as a result of several significant consumer electronics manufacturers gradually entering the blender business.

Blender Market Top Players Company Profiles

  • Vitamix Corporation
  • Blendtec, Inc.
  • Hamilton Beach Brands Holding Company
  • Conair Corporation
  • Cuisinart
  • Nutribullet, LLC
  • Oster
  • Philips Electronics N.V.
  • Black+Decker Inc.
  • Breville Group Limited
  • KitchenAid
  • Ninja Kitchen
  • Sunbeam Products Inc.
  • Waring Commercial, Inc.
  • Panasonic Corporation
  • Kuvings
  • Magimix
  • Braun GmbH
  • JTC Electronics Ltd.
  • Electrolux AB

Blender Market Recent Development

  • In July 2022, the HL7703 Mixer Grinder has been introduced by Philips Domestic Appliances India Ltd, a major participant in the small appliance market in India. It will be sold in retail stores and online at the company's official website (e-store). The new mixer grinder, according to the business, uses promising technology and can ground anything in 90 seconds, according to Philips. The tiny mixer grinder has a 1000W motor that provides best-in-class performance.

Blender Key Market Trends

  • A developing trend in the industrial jar blender market is the creation and use of BPA-free jars. As a manufactured substance, BPA has the potential to be damaging to human health, especially in the development of the brain and prostate glands in fetuses, newborns, and children. Because of this, producers are putting more emphasis on providing consumers with BPA-free materials.

Blender Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to our analysis, in 2021, hand blenders dominated the global blender market. Plastic blenders have become much more popular, which can be ascribed to their portability and ease of use when traveling. The global market for blenders was dominated by North America in 2021. Latin America has experienced the quickest growth among the other regions of the world because of its rising economic profile.

Report Metric Details
Market size value in 2019 USD 2.56 billion
Market size value in 2031 USD 3.91 billion
Growth Rate 4.8%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Countertop Blenders, Personal Blenders, Immersion/Hand Blenders, and Others
  • Material Type
    • Plastic, Stainless Steel, Glass, and Others
  • Wattage
    • > 200 Watts, 200 to 399 Watts, 400 to 699 Watts, and > 1000 Watts
  • Distribution Channel
    • Online and Offline
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Vitamix Corporation
  • Blendtec, Inc.
  • Hamilton Beach Brands Holding Company
  • Conair Corporation
  • Cuisinart
  • Nutribullet, LLC
  • Oster
  • Philips Electronics N.V.
  • Black+Decker Inc.
  • Breville Group Limited
  • KitchenAid
  • Ninja Kitchen
  • Sunbeam Products Inc.
  • Waring Commercial, Inc.
  • Panasonic Corporation
  • Kuvings
  • Magimix
  • Braun GmbH
  • JTC Electronics Ltd.
  • Electrolux AB
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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Blender Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Blender Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Blender Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Blender Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Blender Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Blender Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Blender Market size was valued at USD 2.56 billion in 2019 and is poised to grow from USD 2.69 billion in 2023 to USD 3.91 billion by 2031, growing at a CAGR of 4.8% in the forecast period (2024-2031).

Due to local market competition between numerous small regional competitors and well-known international brands, the blender industry is fragmented. Since local players typically provide more affordable items due to lower prices and taxes on completed goods, labor, and raw materials, this rivalry is likely to worsen in the future. The market has become even more fragmented as a result of several significant consumer electronics manufacturers gradually entering the blender business. 'Vitamix Corporation', 'Blendtec, Inc.', 'Hamilton Beach Brands Holding Company', 'Conair Corporation', 'Cuisinart', 'Nutribullet, LLC', 'Oster', 'Philips Electronics N.V.', 'Black+Decker Inc.', 'Breville Group Limited', 'KitchenAid', 'Ninja Kitchen', 'Sunbeam Products Inc.', 'Waring Commercial, Inc.', 'Panasonic Corporation', 'Kuvings', 'Magimix', 'Braun GmbH', 'JTC Electronics Ltd.', 'Electrolux AB'

The main drivers propelling the growth of the hand blender market are improved hand blender performance and functionality. Additionally, factors including technological advancements have led to the creation of sophisticated and automated hand blenders, which will in turn increase demand for them through the forecast period.

A developing trend in the industrial jar blender market is the creation and use of BPA-free jars. As a manufactured substance, BPA has the potential to be damaging to human health, especially in the development of the brain and prostate glands in fetuses, newborns, and children. Because of this, producers are putting more emphasis on providing consumers with BPA-free materials.

In 2021, North America dominated the global blender market. Due to the wide availability of secure, hygienic products, the blender market in North America is predicted to expand at a high rate throughout the forecast timeframe. Sales of blenders are expected to soar in the coming years due to the rising demand for processed foods in the US, Canada, and Mexico. Customers in North America, especially in the US, tend to maintain a healthy diet and consume more nutrient-dense foods, which is expected to lead to a significant increase in the market penetration of portable blenders in the area.

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Global Blender Market

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