Report ID: UCMIG30L2018 | Region: Global | Published Date: September, 2022 | Pages: 165Electric Hair Brush Market
Report ID: SQSG30L2050 | Region: Global | Published Date: September, 2022 | Pages: 157
Global Natural Hair Care Market was valued at USD 9.30 billion in 2021 and is expected to worth around USD 12.37 billion by 2028, at a CAGR of 4.47% during the forecast the period (2022-2028).
Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. Natural hair care products nourish hair in a natural manner. Natural hair care products include shampoos, conditioners, oil & serum, and wax & gel. Shampoos and conditioners that are sulfate-free and paraben-free makes hair much more manageable. As people continue to work from home and practice social distancing, they also embrace more natural tendencies. Manufacturing companies are also expanding their online sales channels in various countries across the globe to increase sales of their exclusive range of natural care hair products.
The expansion of the natural hair care product market is being driven by a projected rise in the number of hair problems experienced by men and women, which may be attributed to a variety of factors including pollution, climate, diet, as well as extremes in temperature. The majority of natural hair care products contain antioxidants that contain Vitamin E, which nourishes the scalp and encourages hair development. Vitamin E is found in most natural hair care treatments. The negative impacts of using shampoos and conditioners containing chemicals, such as poor hair quality and a rough scalp, have encouraged customers to seek out alternatives made from natural ingredients. Because modern consumers are more aware of the ingredients in the goods they buy and are less likely to choose those that contain sulphates, parabens, mineral oil, or alcohol, the demand for natural hair care products has increased.
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Global natural hair care market has been segmented based on product type, distribution channels, end user, age group, and region. Based on product type, global natural hair care market is segmented into shampoo, conditioners, hair oil, and colorants. On the basis of distribution channel, global natural hair care market is segmented into offline and online stores. According to end-user, global natural hair care market is segmented into men and women. Based on age group, the market is segmented into Gen Z, millennials, generation X, baby boomer. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Analysis by Product Type
By product type, hair oil segment registered highest CAGR and will be the largest contributor to the natural hair care market growth. The growing demand for hair oil is due to its benefits offered such as moisturizing the scalp, promoting hair growth, reducing dryness and removing hair fossils. Bumble & Bumble, a beauty brand, introduced Bb Hairdresser’s invisible oil balm-to-oil pre-shampoo masque covering a mixture of six natural oils, like coconut oil, argan oil, macadamia nut oil, sweet almond oil, safflower seed oil, & grape seed oil, for conscious customers. After hair oil, shampoo is the product segment that people most frequently choose. Natural oils on scalp are more frequently employed as cosmetics. During the forecast period, hair colorants will rank as the second popular product sub-segment. The market is being driven mostly by cosmetic reasons, such as covering grey or white hairs or switching to a hue deemed more attractive or fashionable.
Analysis by Distribution channel
In 2021, offline distribution channels dominated the market, accounting for 79.1% of global revenue. Brick and mortar stores, such as independent brand stores, department stores, multi-brand outlets, and hypermarkets, are quick to introduce popular natural beauty products to the market and offer exclusive deals to their customers, boosting sales growth. These stores have focused on providing natural and chemical-free category setups to pique customers' interest and allow them to choose from a variety of brands before making a purchase. For example, in 2018, the Sephora premium outlet launched a clean beauty category section that excluded products containing parabens, sulfates, and phthalates.
Over the forecast period, the online distribution channel is expected to grow the fastest. Because of a wider distribution network and increased product availability, the rising popularity of e-commerce channels is likely to lead to significant growth prospects for the natural hair care market. These factors have influenced both established and new manufacturers to sell their products online. Amazon.com, Inc., Sephora.com, Webuynatural.com, and naturalproductsonline.co.uk are some of the world's largest online retailers of natural products.
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Geographically, the global natural hair care product market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America accounted for major share of the global natural hair care product market in 2020. Growing demand for natural products and cosmetic brands that are replacing synthetic chemicals with natural ingredients is a key factor fuelling the market growth in the region. The market in North America is anticipated to grow at a moderate rate during the forecast period due to rising focus on personal grooming and hair care practices by men and women. Demand for natural hair care products is projected to surge in the U.S., Canada, and Mexico.
Europe, being the largest beauty and cosmetics region, opens doors of opportunities for various natural cosmetic manufactures. According to Cosmetics Europe, a European trade association for the cosmetics and personal care industry, the beauty and cosmetics market size was valued at certain US billion dollars. The high concentration of manufacturers in European countries, such as Germany and France, is expected to drive innovation in natural hair care products.
The natural hair care market in Asia Pacific is anticipated to expand at a significant growth rate during the forecast period due to rising awareness about the harmful effect of chemical based hair care products, besides the promotional initiatives undertaken by companies such as distribution of free samples of natural hair care products, awareness campaigns etc. in China, India, Japan, and other Southeast Asian countries. This is projected to surge the demand for natural hair care products in the Asia Pacific region. His growth is mainly attributed due to replacement of the synthetic products with natural/organic products. Also, being the largest beauty and cosmetic region, it is expected to drive the growth of the natural hair care product market.
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The natural hair care market has been characterized by the presence of both international and domestic market participants. Key market players focus on strategies, such as innovation and new product launches, to enhance their portfolio in the market. Market players are investing heavily on research & development to make new formulations of natural hair care products and launch a new range of innovative hair care products into the market. Companies are spreading awareness and conducting promotional drives to increase the demand for natural hair care products in emerging economies of the globe.
Top Players in the Global Natural Hair Care Market
Hair coloring is one of the trending fashion statements. Often done by hairdressers or independently, there are generally two types of hair colors – organic and synthetic. The risk of skin cancer and different hypersensitivities due to chemicals present in synthetic hair color is highly influencing the demand for organic hair color. Organic hair color is produced by utilizing natural ingredients. Hair coloring is the latest trend in the global hair care products market. Hair color made with organic and vegan ingredients are in high demand. Numerous advantages of organic substances in hair coloring products are luring newer customers to the market. Shampoo held the largest revenue share of 26.1% in the global hair care products market. Rising hair related problems among all age group of people are likely to drive the market growth. For instance, the journal of ‘Drug Invention Today’ published a questionnaire-based study ‘general awareness about seborrheic dermatitis/dandruff among dental students’ in which it was evidenced that more than 65% of survey respondents experience dandruff problems. The majority of participants use an anti-dandruff shampoo to cure the problems. The rising trend of owning colored hair among the youth population is expected to fuel the demand for dyes and colors, among female population. For instance, the data released by Breast Cancer.Org in December 2019 declares that in the United State 33 percent of women aged 18above are assessed to color their hair, out of which about 75 percent are from black ethnicity. Besides, the rising trend adoption of multiple hairstyling among men has resulted in spiking the consumption of hair styling products.
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According to our global natural hair care market analysis, consumers' proactive approach to purchasing and switching to complicated hair care regimes, such as using pre-shampoo masks, after-shower hair gel, hair shampoo, and conditioners, is driving brands to innovate, develop, and market new natural products to keep up with such consumer dynamics.
|Market size value in 2021||USD 9.30 billion|
|Market size value in 2028||USD 12.37 billion|
|Forecast Unit (Value)||USD Billion|
|Regions covered||North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)|
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For the Global Natural Hair Care Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Global Natural Hair Care Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
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