Hair Color Market Size, Share, Growth Analysis, By Product Type(Powder Hair Color\Hair Dye, Crème Form, Bleachers, Highlighters), By Usage(Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color, Hair Highlights), By Composition(Organic/Natural/Herbal, Chemical), By Application(Total Gray Coverage, Roots Touch-Up, Highlighting), By Distribution Channel(Offline (Warehouse Clubs, Convenience Stores, Specialist Retailers, Supermarkets), By End-user(Men, Women), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30L2211 | Region: Global | Published Date: July, 2036
Pages: 265 |Tables: 178 |Figures: 79

Hair Color Market Insights

Hair Color Market size was valued at USD 4.21 billion in 2019 and is poised to grow from USD 4.5 billion in 2023 to USD 7.01 billion by 2031, growing at a CAGR of 6.54% in the forecast period (2024-2031).

The market for hair color products is being driven by a number of important factors, including the increasing urbanization rate, changing lifestyles, the rise in the popularity of hair highlighting, and concerns over the health of one's hair. Additionally, the market for hair color products will see new growth prospects due to increased technological breakthroughs, modernized production methods, and increased demand from emerging nations throughout the forecast period.

Everyone has coloured their hair at least once in their lifetime. The modern population buys hair color for a variety of reasons, including experimenting with different hues, hiding gray hairs as people age or prematurely age, or both. Like eye color, hair color is a key component of your appearance and is frequently changed on a temporary basis by many people. As we live in a connected society with social media, people are becoming more adventurous with their hair colors. Many hair and makeup artists change their hair color for creative makeup as the beauty industry becomes more prominent. There are more reasons than ever before to purchase hair color.

The hair color industry is a significant market in the personal care and cosmetics business. Hair dye has been around for many years. Throughout history, people have changed their hair color. The market and related trends have undergone several changes. People still enjoy changing their hair color nowadays, and they employ a variety of formulas to accomplish it. The market has catered to numerous beauty fads and trends, from a straightforward color change to intricate hair color trends. Since trends and aesthetic standards are constantly changing, the hair color market is a very vast area for business. All these factors together are expected to support the growth of the hair color market over the forecast period.

US Hair Color Market is poised to grow at a sustainable CAGR for the next forecast year.

Market Snapshot - 2024-2031

Global Market Size

USD 4.21 billion

Largest Segment

Permanent Hair Color

Fastest Growth

Permanent Hair Color

Growth Rate

6.54% CAGR

Global Hair Colour Market 2022-2028 ($ Bn)
Country Share for North America Region- 2021 (%)

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Hair Color Market Segmental Analysis

The Global Hair Color Market is segmented based on product type, usage, composition, application, distribution channel, end-user and region. Based on Product Type, it is categorized into Powder Hair Color\Hair Dye, Crème Form, Bleachers, Highlighters, and Tone-On-Tone Colorants. Based on Usage, it is categorized into Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color, Hair Highlights and Bleach. Based on Composition, it is categorized into Organic/Natural/Herbal, and Chemical. Based on Application, it is categorized into Total Gray Coverage, Roots Touch-Up, and Highlighting. Based on Distribution Channel, it is categorized into Offline and Online. The Offline segment is further sub-segmented into Warehouse Clubs, Convenience Stores, Specialist Retailers, Supermarkets and Hypermarkets, Variety Stores, and Department Stores. Based on End-user, Hair Color Market is categorized into Men and Women. Based on region, it is categorized into North America, Europe, Asia Pacific, The Middle East and Africa, and Latin America.

Hair Color Market Analysis by Product Type

On the basis of product type, the permanent hair color segment is currently dominating the global hair color market. However, due to color experimentation, the temporary category will experience significant increase during the predicted period. From 2022 to 2028, the temporary market is anticipated to grow at the highest CAGR of 6.2%. Due to the increased popularity of temporary hair dyes among middle-class consumers and their lower cost compared to permanent hair colors, the industry is expanding. Furthermore, during the projected period, the market will rise due to how simple it is to apply temporary hair color.

Global Hair Colour Market By Usage, 2021 (%)

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Hair Color Market Regional Insights

Based on the region, the North American region currently dominates the global hair color market. The US is actively supporting the rise in market revenue. One of the reasons influencing market growth is the existence of well-known brands like Coty Inc, Estée Lauder Companies Inc., Revlon, Inc., Avon Products Inc., and other producers. Other variables that influence the industry in the area include the presence of several celebrities and the expanding trend of celebrity endorsements for hair color products.

The European region is expected to show significant growth over the forecast period. Germany has remained one of the region's most significant markets for hair color, and it is expected to represent more than one-third of the European market's value in 2021. This is as a result of the fact that, according to a Fact.MR survey, more than 10% of males and 60% of women in Germany color their hair annually. In a recently released study report by Fact.MR, Germany is rated as one of the key nations. This analysis predicts that by 2031, Germany would have an absolute monetary opportunity of about US$ 1.3 billion.

Global Hair Colour Market By Geography, 2022-2028
  • Largest
  • Fastest

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Hair Color Market Dynamics

Hair Color Market Drivers

  • Rising developments in production process and format to support the market growth: Innovations in the product's formulation, content, and format for sale in the market are what drive the market. Hair color formulation is done in two steps. The creation of the product basis is dealt with in the first stage, and the formulation of the desired shade is dealt with in the second. Special consideration must be given to elements including dye stability, color wearability on hair, light fading, and product rheology during the formulation process. The finished product's hues are where the ingenuity is visible. The majority of hair color producers currently create hues that assist brighten hair, which adds to the product's popularity among consumers. The next type of hair color is one that makes the promise to be herbal, simple to use, and long-lasting. The price quotient of the market has been driven by these developments, which have increased consumer acquisition, product visibility, and adoption rates.

Hair Color Market Restraints

  • The trend toward natural gray hair is one of the modern limitations on the hair color market. Nowadays, people prefer to age gracefully. Gradually, people in the middle ages are embracing their natural gray hair. The population's thinking significantly reduces market size. Many people prefer not to alter their natural hair color with chemical dyes. These folks will always serve as a market restriction.

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Hair Color Market Competitive Landscape

Key market players are employing a variety of promotional platforms, including television advertisements, digital marketing, and social media campaigns, among others, to encourage people to buy their hair color products on a regular basis. Additionally, major firms have been advertising their goods in malls, on television, and on billboards, emphasizing their special qualities and advantages while also appealing to consumers' sentiments. In the majority of these commercials, well-known celebrities act as brand ambassadors by portraying themselves as regular consumers of these products and enticing viewers to give them a try. This has continued to be the best way to encourage people to use hair color products frequently.

Hair Color Market Top Players Company Profiles

  • L'Oreal
  • Procter & Gamble
  • Coty Inc.
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Revlon Inc.
  • Avon Products Inc.
  • Amorepacific Group
  • Godrej Consumer Products Limited
  • Shiseido Company Limited
  • Estee Lauder Companies Inc.
  • Wella Professionals
  • LVMH Moet Hennessy Louis Vuitton SE
  • Unilever
  • Sally Beauty Holdings Inc.
  • Toni & Guy
  • Schwarzkopf Professional
  • Farouk Systems Inc.
  • Keune Haircosmetics
  • John Paul Mitchell Systems

Hair Color Market Recent Developments

  • In January 2022, Hoyu Co., Ltd. launched two new shades from the "Beautylabo Whip Hair Color" line, Mocha Greige and Grayish Navy, for ladies with black hair. "Beautylabo Whip Hair Color" is a foam-like hair color that even beginners can use with ease. A mixture of honey, plant, and fruit ingredients is also used. It results in hair that is hydrated and supple.
  • In January 2022, L'Oréal introduced "new age" technology and data to at-home and salon hair coloring. For mass market consumers and stylists, L'Oréal introduced two new technologies: Colorsonic and Coloright, designed to get around issues with hair coloring that "only technology could address."

Hair Color Key Market Trends

  • Increasing popularity of creative makeup is expected to positively impact the hair color market : The adoption of artistic makeup is one of the key trends that the hair color market will encounter in the upcoming decade. Hair and makeup styling have emerged as significant industries where individuals are attempting to innovate. There is a tremendous market for transient, distinctive hair colors since makeup artists and hairstylists are striving for more daring, bizarre appearances. To increase the revenue of the temporary hair color market, major corporations can introduce bizarre, unusual temporary hair colors. Numerous new hair trends will increase demand for hair color, which hair color manufacturers must meet.

Hair Color Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates and Analyzes the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.

According to the analysis, the global hair color market is currently led by countries in the North American region, due to an increase in demand for hair color items in this region. Along with this, the temporary hair color segment is projected to lead the market due to the increasing popularity of color experimentation, over the forecast period.

Report Metric Details
Market size value in 2019 USD 4.21 billion
Market size value in 2031 USD 7.01 billion
Growth Rate 6.54%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product Type
    • Powder Hair Color\Hair Dye, Crème Form, Bleachers, Highlighters, Tone-On-Tone Colorants
  • Usage
    • Permanent Hair Color, Semi-Permanent Hair Color, Temporary Hair Color, Hair Highlights, Bleach
  • Composition
    • Organic/Natural/Herbal, Chemical
  • Application
    • Total Gray Coverage, Roots Touch-Up, Highlighting
  • Distribution Channel
    • Offline (Warehouse Clubs, Convenience Stores, Specialist Retailers, Supermarkets, Hypermarkets, Variety Stores, Department Stores), Online
  • End-user
    • Men, Women
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • L'Oreal
  • Procter & Gamble
  • Coty Inc.
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Revlon Inc.
  • Avon Products Inc.
  • Amorepacific Group
  • Godrej Consumer Products Limited
  • Shiseido Company Limited
  • Estee Lauder Companies Inc.
  • Wella Professionals
  • LVMH Moet Hennessy Louis Vuitton SE
  • Unilever
  • Sally Beauty Holdings Inc.
  • Toni & Guy
  • Schwarzkopf Professional
  • Farouk Systems Inc.
  • Keune Haircosmetics
  • John Paul Mitchell Systems
Customization scope

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  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Hair Color Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Hair Color Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Hair Color Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Hair Color Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Hair Color Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Hair Color Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Hair Color Market size was valued at USD 4.21 billion in 2019 and is poised to grow from USD 4.5 billion in 2023 to USD 7.01 billion by 2031, growing at a CAGR of 6.54% in the forecast period (2024-2031).

Key market players are employing a variety of promotional platforms, including television advertisements, digital marketing, and social media campaigns, among others, to encourage people to buy their hair color products on a regular basis. Additionally, major firms have been advertising their goods in malls, on television, and on billboards, emphasizing their special qualities and advantages while also appealing to consumers' sentiments. In the majority of these commercials, well-known celebrities act as brand ambassadors by portraying themselves as regular consumers of these products and enticing viewers to give them a try. This has continued to be the best way to encourage people to use hair color products frequently. 'L'Oreal', 'Procter & Gamble', 'Coty Inc.', 'Henkel AG & Co. KGaA', 'Kao Corporation', 'Revlon Inc.', 'Avon Products Inc.', 'Amorepacific Group', 'Godrej Consumer Products Limited', 'Shiseido Company Limited', 'Estee Lauder Companies Inc.', 'Wella Professionals', 'LVMH Moet Hennessy Louis Vuitton SE', 'Unilever', 'Sally Beauty Holdings Inc.', 'Toni & Guy', 'Schwarzkopf Professional', 'Farouk Systems Inc.', 'Keune Haircosmetics', 'John Paul Mitchell Systems'

Rising developments in production process and format to support the market growth: Innovations in the product's formulation, content, and format for sale in the market are what drive the market. Hair color formulation is done in two steps. The creation of the product basis is dealt with in the first stage, and the formulation of the desired shade is dealt with in the second. Special consideration must be given to elements including dye stability, color wearability on hair, light fading, and product rheology during the formulation process. The finished product's hues are where the ingenuity is visible. The majority of hair color producers currently create hues that assist brighten hair, which adds to the product's popularity among consumers. The next type of hair color is one that makes the promise to be herbal, simple to use, and long-lasting. The price quotient of the market has been driven by these developments, which have increased consumer acquisition, product visibility, and adoption rates.

Increasing popularity of creative makeup is expected to positively impact the hair color market : The adoption of artistic makeup is one of the key trends that the hair color market will encounter in the upcoming decade. Hair and makeup styling have emerged as significant industries where individuals are attempting to innovate. There is a tremendous market for transient, distinctive hair colors since makeup artists and hairstylists are striving for more daring, bizarre appearances. To increase the revenue of the temporary hair color market, major corporations can introduce bizarre, unusual temporary hair colors. Numerous new hair trends will increase demand for hair color, which hair color manufacturers must meet.

Based on the region, the North American region currently dominates the hair color market. The US is actively supporting the rise in market revenue. One of the reasons influencing market growth is the existence of well-known brands like Coty Inc, Estée Lauder Companies Inc., Revlon, Inc., Avon Products Inc., and other producers. Other variables that influence the industry in the area include the presence of several celebrities and the expanding trend of celebrity endorsements for hair color products.

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