USD 470.2 billion
Personal Care Market Size, Share, and Growth Analysis
Personal Care Market By Type (Conventional, Organic), By Product Type (Skin Care, Hair Care), By Pricing (Mass Products, Premium Products), By Distribution Channel, By End User, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30L2272 |
Region:
Global |
Published Date: February, 2025
Pages:
182
|Tables:
92
|Figures:
71
Format -
Personal Care Market Insights
Global Personal Care Market size was valued at USD 470.2 billion in 2023 and is poised to grow from USD 506.88 billion in 2024 to USD 924.38 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).
Increased demand for organic and natural products, increased consumer awareness regarding health and hygiene, and advancements in product innovations are some of the reasons boosting the demand for personal care. Nowadays, customers can consume more expensive personal care products due to urbanization and increase in disposable income. In addition, society is molding a culture whereby it becomes the norm of engaging in grooming or self-care through social media and beauty trends, thus contributing to the growth of the market. In particular, the requirement for anti-aging and other demanding skin care products is that of the ageing population in developed countries. However, the market is already evolving and going into diversity as the younger generation demands their products to be personalized or gender neutral. Innovation in product formulation and technology integrated with increased health and wellness awareness among consumers are the several crucial factors driving growth in the personal care market.
As consumers look for safer, more sustainable options, natural and organic ingredients are becoming more and more popular. This has led to the creation of products that are both ethically and environmentally developed. Innovations in technology, including personalized skincare using AI and data analytics, allow for personalized beauty treatments tailored to each person's need. Customers have now grown aware of the health hazards brought about by unnatural synthetic chemicals present in personal care products. This awareness is creating a market for organic, natural, and non-toxic alternatives. Products that are paraben-, sulphate-, and other harmful substances-free are increasingly popular among customers, who now view their health on a higher scale than price. Preventive care is becoming more and more important to health-conscious consumers over reactive care.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Skincare
Fastest Growth
Deodorants
Growth Rate
7.8% CAGR
Global Personal Care Market ($ Bn)
Country Share by North America (%)
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Personal Care Market Segments Analysis
Global Personal Care Market is segmented by Type, Product Type, Pricing, Distribution Channel, End User and region. Based on Type, the market is segmented into Conventional and Organic. Based on Product Type, the market is segmented into Skin Care, Hair Care, Color Cosmetics, Fragrances and Others. Based on Pricing, the market is segmented into Mass Products and Premium Products. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-commerce and Others. Based on End User, the market is segmented into Male and Female. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Product Type
As per categorization by product type, the market is classified as skincare, haircare, oral care, deodorants, and cosmetics. Among these, skincare earned the largest share and continue to hold the dominant global personal care market share. Skincare innovation in global personal care market is primarily attributed to innovations in anti-aging, moisturization, and acne treatment with products based on natural and sustainable ingredients. Technologies like AI-enabled skincare analysis and personalized solutions are driving effectiveness in consumption - something new for the market. The rise in consumer awareness about skin health, the personalized requirement and clean beauty trend justified so much demand in the skincare category, which has made the skincare segment dominate as it is used in every household, especially in routines.
Deodorants are set to be the fastest-growing segment in the global personal care market due to shifting consumer preferences toward natural and eco-friendly products. Amidst all this, a growing wave of consumers wanting to go aluminum-free and choose cruelty-free and organic products has hit the supply of natural deodorants. The growing awareness of individual wellness and environmental issues is also another factor fueling the demand with a majority of brands going on to provide creative innovative, eco-conscious packaging and formulations. Heightened awareness surrounding the health implications of synthetic chemicals provides excellent avenues for growth of natural deodorants. All of these trends coupled with conscientious consumerism position deodorants as a major growth driver in the market.
Analysis by Ingredient Type
Synthetic ingredients continue to dominate the global personal care market due to their cost-effectiveness, versatility, and ability to deliver consistent performance. Innovative synthetic formulations offer products with improved textures, durability, and stability for meeting special consumer requirements in shampoos, moisturizers, and cosmetics. The synthetic ingredients enable precise control of the efficacy of the product, thereby being adopted the world over. Natural alternatives are in demand but, as seen, synthetic ingredients will continue to hold sway as they are less expensive or less accessible and much broader when it comes to various options, thus ensuring their leadership as far as personal care products are concerned over various categories.
Natural ingredients are poised to be the fastest-growing segment in the global personal care market due to increasing consumer demand for clean, eco-friendly, and health-conscious products. In fact, people are so sensitive about the potential risk factors of consuming synthetic chemicals that they have come to strongly favor or demand naturally plant-based alternatives instead during the process of using them in their skin care, hair care, and deodorants. This is mainly due to the increased popularity of organic and cruelty-free products, as well as the increased focus on sustainability and environmental impact. These trends, combined with developments and innovations in natural formulations, are transforming the spotlight on personal care into natural ingredients used for topical application.
Global Personal Care Market By Product Type (%)
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Personal Care Market Regional Insights
North America dominates the global personal care market due to its established consumer base, high purchasing power, and strong emphasis on innovation and product quality. This region has got a very good retail infrastructure with an e-commerce industry wherein personal care products can be easily accessed between consumers. North Americans have a huge commitment to skincare, wellness, and clean beauty lifestyles, which propel the entire premium and natural products market. Plus, a lot of the leading personal care brands come from North America; hence, innovation and trends influence the global personal care market growth worldwide. With the rising consciousness of health, this has even fortified North America's position in the entire industry.
Asia Pacific is the fastest-growing region in the global personal care market due to its rapidly expanding middle class, increasing urbanization, and rising disposable incomes. As consumer preferences shift toward skincare and beauty products, particularly among younger populations, demand for both premium and natural products is surging. Additionally, cultural influences and the growing focus on wellness and personal grooming are driving the market. The region's significant growth is also fueled by the increasing availability of personal care products through online platforms, making them more accessible. Further, this dynamic market is blooming with the innovations in product formulations that have natural sustainable ingredients.
Global Personal Care Market By Geography
- Largest
- Fastest
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Personal Care Market Dynamics
Drivers
Rising Consumer Demand for Clean Beauty
- The global personal care market is anticipated to grow due to the increasing consumer inclination towards natural and organic products. In fact, the build-up of awareness on various potential health risks from synthetic chemicals has prompted consumers to search for safer, environmentally friendly products. Clean beauty is also where it has entered the growth phase in terms of natural demand in skincare, hair care, and cosmetics.
Technological Innovations in Product Development
- Technological innovations, including the introduction of AI-powered skin analysis in skincare and personalized formulas, have completely revolutionized the global personal care market. The offerings promise to make items extremely specific for individual requirements for skin type and needs, hence increasing the effectiveness of products concerning skin, boosting the satisfaction of consumers, and catalyzing the growth of markets in various segments.
Restraints
Saturated Market and Intense Competition
- Acute competition exists among many old and new entrants into the global personal care market. This increases much difficulty in trying to differentiate offerings from companies thereby leading to price wars and reduced profit margins. Smaller brands often have difficulty establishing credibility in the global personal care market share which leads to limited growth in this competitive industry.
Concerns Over Product Safety and Effectiveness
- The safety and effectiveness of personal care products always remain a barrier to market growth, despite many innovations. Such negative perceptions about harmful ingredients, side effects, or unproven claims can erode consumer trust. In general, the adoption of most new products slows down due to this skepticism, especially in sensitive categories such as skin care and hair care.
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Personal Care Market Competitive Landscape
The competitive landscape of the global personal care market is highly dynamic, with key players constantly innovating to meet changing consumer preferences. The leading faceless brands globally include Procter & Gamble, Unilever, L'Oréal, Estée Lauder and Johnson & Johnson and all other items in their portfolios, including skin care, hair care or even cosmetics. A very high investment in research and development goes into finding ingredients that are more natural, sustainable, and personalized so that the companies can not only maintain their consumer market leadership but also address the changing needs of the consumers.
Top Players in Personal Care Market
- Procter & Gamble (United States)
- Unilever (United Kingdom)
- L'Oréal (France)
- Estée Lauder Companies (United States)
- Shiseido (Japan)
- Beiersdorf (Germany)
- Johnson & Johnson (United States)
- Colgate-Palmolive (United States)
- Kao Corporation (Japan)
- Amorepacific Corporation (South Korea)
- Henkel (Germany)
- LVMH Moët Hennessy Louis Vuitton (France)
- Coty Inc. (United States)
- Mary Kay Inc. (United States)
- Natura & Co (Brazil)
- Revlon Inc. (United States)
- Oriflame Cosmetics (Sweden)
- Avon Products (United Kingdom)
- Galderma (Switzerland)
- Givaudan (Switzerland)
Recent Developments
- In October 2024, L'Oréal introduced a new AI-enabled skin care system which will analyze the skin conditions of people and suggest personalized treatments and customized skin care routines, based on advanced skin tone technology. The system would have employed machine learning algorithms as some of the most advanced technologies to produce a better quality in the improvement of skin health and thus taking a huge leap in personalizing beauty.
- In September 2024, Unilever announced the expansion of its sustainable packaging efforts by transitioning its personal care products to 100% recyclable or reusable packaging. The company aims to reduce its environmental impact and meet consumer demand for eco-friendly solutions. This move is part of Unilever’s broader sustainability goals for 2025.
- In August 2024, Procter & Gamble launched a new line of natural deodorants under its Secret brand, targeting consumers seeking clean beauty products. Free from aluminum and parabens, the line incorporates itself into the trend toward natural ingredients. It positions P and G in a better spot in the fast-growing natural personal care market.
Personal Care Key Market Trends
- Shift Towards Natural and Clean Beauty Products: Consumers are increasingly demanding personal care products made from natural, organic, and sustainable ingredients. Health awareness, as well as environmental consciousness, is at the heart of this trend. As a result, organizations are reformulating their products to remove the most harmful chemicals. Clean beauty is, therefore, becoming a key influence in providing new or modifying products and marketing strategies.
- Rise of Personalized Skincare Solutions: Skincare is now getting a more personalized touch with the application of AI and data analytics to develop products and solutions according to a person's skin type and skin concerns. This trend has changed how things work, allowing highly customized products into the hands of customers to increase active usage and satisfaction when it comes to beauty, thus skyrocketing the personalized beauty movement.
Personal Care Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
As per SkyQuest analysis, the global personal care industry is experiencing substantial growth, driven by consumer demand for natural and clean beauty products, technological innovations, and rising health awareness. The shift toward eco-friendly ingredients, personalized skincare solutions, and the influence of social media are shaping the market's direction. These days, urbanization with increasing disposal income has contributed to the rise of personal care products, particularly in skin care and deodorants, due to an increasing focus on self-care. However, product safety concerns and saturation in the market make companies think innovatively while focusing on what it takes to keep the consumer trusting for longer sustained success in this ever-changing industry.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 470.2 billion |
| Market size value in 2032 | USD 924.38 billion |
| Growth Rate | 7.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Personal Care Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Personal Care Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Personal Care Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Personal Care Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Personal Care Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Personal Care Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
Personal Care Market Report Snapshots
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