Fruit Snacks Market Updates

Skyquest Technology's expert advisors continuously track and analyze the latest developments and updates related to fruit snacks market. Our team of analysts stay abreast of all the recent news stories shaping the industry including new product launches by major companies, strategic partnerships, M&As, Patent filings and industry and regulatory developments.

Fruit Snacks Market News

  • In January 2024, Farmley, known for its healthy snacking options featuring dry fruits and nuts, is broadening its product range. They are introducing snack sticks made from Makhanas, offering a wholesome and nutritious snacking option called Munchies.

  • In January 2024, BrandSpark International revealed the recipients of the 21st annual 2024 Best New Product Awards™ ("BNPA"), Canada's most extensive and reputable new product recognition initiative. Over 15,000 Canadians contributed to the national survey, evaluating products across 106 categories spanning Food, Beverage, Beauty, Health, Personal Care, Kids, Pet, Household Care, Home Goods & Footwear, Restaurant Menu Items, and Services. These winners were chosen solely by consumers, reflecting genuine shopper preferences and experiences with the awarded products.

  • In February 2024, PIM Brands, Inc., the company behind Welch's® Fruit Snacks, a beloved brand in America, has selected creative agency GUT Miami as its new Agency of Record. GUT Miami will oversee the messaging and brand identity of Welch's® Fruit Snacks' Core Portfolio in the U.S., driving impactful campaigns and fostering brand affinity.

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Fruit Snacks Market size was valued at USD 4.76 Billion in 2023 and is poised to grow from USD 5.1 Billion in 2024 to USD 8.9 Billion by 2032, growing at a CAGR of 7.20% during the forecast period (2025-2032).

There are many domestic and foreign competitors in the industry, resulting in an intense market competition. Manufacturers have introduced fresh, cutting-edge products at various price points in response to the growing worldwide demand. For instance, Rind treats, LLC will begin offering its "skin-on superfruit" treats in July 2021 with a Coco-Melon flavor. Similar to this, Go Organically introduced three organic fruit treats in August 2020: Fruit Medley (fruit medley includes strawberry, peach, apple, orange, and cherry), Mixed Berry (fruit medley includes strawberry, blueberry, raspberry, and blackberry), and Tropical bursts. (Includes mango, kiwi, pineapple, and mandarin orange). 'PepsiCo (United States) ', 'Mondelez International (United States) ', 'Kellogg Company (United States) ', 'Nestlé S.A. (Switzerland) ', 'ITC Limited (India) ', 'Oishi Group (Philippines) ', 'Calbee, Inc. (Japan) ', 'Orion Corporation (Finland) ', 'Lotte Confectionery (South Korea) ', 'Yıldız Holding (Turkey) ', 'Grupo Bimbo (Mexico) ', 'Universal Robina Corporation (Philippines) ', 'Britannia Industries Limited (India) ', 'Parle Products (India) ', 'Haldiram's (India) ', 'Bikaji Foods International (India) ', 'The Hershey Company (United States) ', 'Mars, Incorporated (United States) ', 'Lindt & Sprüngli AG (Switzerland) ', 'Ferrero SpA (Italy) '

Consumers are increasingly becoming health conscious and prefer snacks that are low in calories, fat, and sugar. Fruit snacks provide a healthy alternative to traditional snacks that are high in calories and sugar.

There is a growing demand for natural and organic fruit snacks as consumers become more health-conscious and prefer to consume products that are free from chemicals and artificial ingredients.

In 2022, North America dominated the market and accounted for more than 35.0% of global revenues. The majority of consumers eat these snacks to sate cravings, cover a hunger gap in their diet between meals, and supplement their nutrition. The North American industry is dominated by the United States. The area has a very high demand for ready-to-eat foods, particularly among the younger and more diverse population segments. As a consequence, over the past few years, these snacks have gained more shelf space in retail establishments.

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Global Fruit Snacks Market
Fruit Snacks Market

Report ID: SQMIG30I2149

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