USD 2.48 billion
Pet Supplements Market Size, Share, and Growth Analysis
Pet Supplements Market By Type (Over-the-counter (OTC), Prescription), By Pet Type (Dogs, Cats), By Form (Chewable, Powder), By Application (Hip & Joint, Skin & Coat), By Distribution Channel, By Region - Industry Forecast 2025-2032
Report ID:
SQMIG30I2404 |
Region:
Global |
Published Date: February, 2025
Pages:
157
|Tables:
101
|Figures:
76
Format -
Pet Supplements Market Insights
Pet Supplements Market size was valued at USD 2.48 billion in 2023 and is poised to grow from USD 2.62 billion in 2024 to USD 4.12 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).
In current years, the worldwide pet supplements marketplace has been converting purchaser alternatives and needs via means of growing recognition amongst puppy proprietors approximately the fitness and health of their pets.
There is a developing call for merchandise that can contribute to the general fitness and toughness of pets, as many humans remember their pets as quintessential contributors to their families.
Additionally, the upward thrust in puppy ownership, and existence turning into busier, is the most important pressure in the back of the boom of the puppy dietary supplements marketplace.
Pet proprietors are increasingly looking for handy and powerful methods to make certain the fitness and power in their pets. This has caused a surge withinside the call for puppy dietary supplements that deal with diverse fitness concerns, which include joint fitness, pores and skin and coat care, digestive fitness, and universal immunity.
The regulatory panorama for puppy dietary supplements varies throughout regions, and compliance with pleasant requirements is essential for marketplace players. As clients end up extra discerning, there may be a growing emphasis on transparency, pleasant assurance, and herbal elements in puppy dietary supplements.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Vitamins & Minerals
Fastest Growth
Probiotics
Growth Rate
5.8% CAGR
Global Pet Supplements Market ($ Bn)
Country Share for North America Region (%)
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Pet Supplements Market Segments Analysis
Global Pet Supplements Market is segmented by Type, Pet Type, Form, Application, Distribution Channel and region. Based on Type, the market is segmented into Over-the-counter (OTC) and Prescription. Based on Pet Type, the market is segmented into Dogs, Cats and Others. Based on Form, the market is segmented into Chewable, Powder, Liquid, Tablets/Capsules and CBD-based. Based on Application, the market is segmented into Hip & Joint, Skin & Coat, Digestive Health, Immune System, Anti-stress/Calming and Heart Health. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Analysis by Type
Due to the essential role vitamins and minerals play in overall pet health, vitamins & Minerals have typically held a substantial market share. Moreover, the importance of providing a balanced diet, and supplements in this category address nutritional gaps, promoting optimal health in pets is increasingly recognized by the pet owners.
Due to the demand for probiotic supplements, probiotics have gained popularity. Reflecting a broader trend in both human and pet nutrition towards products that enhance gut health, particularly digestive health and immune system support in pets is contributed by probiotics. With the increasing demand for pet supplements containing probiotics , so does the awareness of the importance of a healthy gut microbiome increases. Additionally, research highlighting the benefits of probiotics for pets is likely to drive growth in this segment.
Analysis by Application
Joint health addresses a common concern among pet owners, especially for aging pets that will lead to its domination in the application segment. The major issues like arthritis, which are prevalent in older animals, are managed and prevented by joint supplements. Moreover, there is a growing awareness of the need for proactive joint care, as the global pet population ages
The weight management market is anticipated to grow quickly. Pet owners are growing increasingly aware of the significance of weight management in their pets as attention to pet obesity and associated health issues increases. Demand for supplements that promote metabolism, weight control, and the prevention of obesity is probably going to rise. The fast-paced growth in the weight management application segment is driven by a broader societal emphasis on health and wellness for both humans and their pets, which supports this trend.
Global Pet Supplements Market By Type
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Pet Supplements Market Regional Insights
North America is predicted to lead the market for pet supplements. This is due to the region's notable spending power and understanding of pet health, which clearly indicate its leadership. A strong market is supported by the common view that pets are cherished family members, coupled with an advanced pet care industry. Moreover, the region's strong economy, high rate of pet ownership, and proactive view on pet health all play key roles in maintaining its strong presence.
The Asia-Pacific zone appears poised to lead in pet supplement market growth. Influences like a growing middle class, city-focussed living, and new lifestyles in places such as China and India have boosted pet numbers. Pet caregivers in this area show increasing concern about their pets' health, fueling a rise in pet supplement interest. Additionally, Western pet care trends, along with the push for high-quality, specific pet items, add to the pet supplement market's swift expansion in the Asia-Pacific.
Global Pet Supplements Market By Region
- Largest
- Fastest
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Pet Supplements Market Dynamics
Pet Supplements Market Drivers
Increasing Pet Adoption and Consumer Awareness
- Pets are now part of many families. Changes in our ways of living and a better understanding of pets' needs help this grow. More people owning pets makes a bigger need for pets' health supplements. When pets are seen as family, owners want to make sure they're healthy. They buy top-quality supplements to help with specific health issues. The growth of online shopping has also helped. It has made it easy for pet owners to buy different types of supplements. This boosts the supplement market.
Pet Supplements Market Restraints
High Regulations Across Regions, Affecting Product Approvals
- The market faces challenges due to varying regulations across regions, affecting product approvals and market entry. Additionally, pet owners' concerns about the safety and quality of supplements impact the market. Economic uncertainties and fluctuations in disposable income levels may also influence consumer spending on non-essential items, such as pet supplements.
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Pet Supplements Market Competitive Landscape
The competitive environment of the Pet Supplements market is dynamic and shaped by the presence of key players striving for market share and innovation. Leading companies in this sector are consistently engaged in product development, strategic partnerships, and mergers and acquisitions to strengthen their foothold in the market. Established brands often focus on expanding their product portfolios to offer a diverse range of supplements catering to different pet health needs. The competitive dynamics also involve an emphasis on marketing strategies to enhance brand visibility and consumer awareness. Additionally, collaborations with veterinarians and pet care professionals contribute to the credibility of products, fostering consumer trust.
Top Players in Pet Supplements Market
- Nestle Purina PetCare (Switzerland)
- Mars Petcare (USA)
- Hill’s Pet Nutrition (USA)
- Nutramax Laboratories (USA)
- Zoetis Inc. (USA)
- Boehringer Ingelheim Animal Health (Germany)
- Virbac (France)
- Vetoquinol (France)
- Bayer Animal Health (Germany)
- Elanco Animal Health (USA)
- Petco (USA)
- Primal Pet Group (USA)
- Wellness Pet Company (USA)
- PetCareRx Inc (USA)
- Only Natural Pet (USA)
- NaturVet (The Garmon Corp.) (USA)
- Blackmores (Australia)
- Natural Dog Company Inc. (USA)
- AdvaCare Pharma (USA)
Recent Developments
- In November 2023, General Mills made an undisclosed acquisition of Fera Pets, a pet food supplement brand. This move marks the cereal giant's initial foray into the pet supplement category and represents the primary acquisition by its newly established growth equity fund.
- In March 2023, the prominent pet food brand Natural Balance and sustainable pet food company Canidae have officially announced their merger. This strategic agreement brings together two well-respected specialty pet food brands that offer distinct yet complementary products. The primary goal is to foster innovation and expansion, ultimately benefiting pet owners globally.
Pet Supplements Key Market Trends
- Rising Demand for Natural and Organic Ingredients in Pet Supplements: The increasing demand for natural and organic ingredients in pet supplements, mirroring the broader consumer preference for clean and healthy products. Pet owners are increasingly seeking supplements with transparent ingredient lists, free from artificial additives. Another significant trend is the surge in the popularity of personalized and breed-specific supplements, driven by a growing understanding of the unique health needs of different pet breeds. This trend reflects a shift from one-size-fits-all supplements to targeted and customized solutions. Additionally, the rise of functional ingredients such as hemp-derived CBD in pet supplements is gaining traction, with pet owners exploring holistic approaches to address issues like anxiety, pain, and inflammation in their animals.
Pet Supplements Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.
Global pet supplements market analysis reveals a dynamic marketplace with a number of standout trends and difficulties. The market is driven by a surge in pet ownership, heightened awareness of pet health, and a growing inclination towards premium pet care. However, regulatory complexities and safety concerns pose restraints. Product-wise, vitamins and minerals dominate, addressing the essential nutritional needs of pets. North America leads the market due to a strong pet care culture. Trends indicate a shift towards natural ingredients, personalized supplements, and the incorporation of functional elements like CBD. This dynamic landscape reflects a continuous pursuit of innovation and a holistic approach to pet well-being in a rapidly evolving market.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 2.48 billion |
| Market size value in 2032 | USD 4.12 billion |
| Growth Rate | 5.8% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
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| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Pet Supplements Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Pet Supplements Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Pet Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Pet Supplements Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Pet Supplements Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Pet Supplements Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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