Global Pet Supplements Market

Pet Supplements Market Size, Share, Growth Analysis, By Product(Vitamins & Minerals, Omega Fatty Acids, Probiotics, Antioxidants), By Pet(Dogs, Cats, Birds, Fish), By Application(Joint Health, Skin & Coat Care, Digestive Health, Immune System Support), By Region - Industry Forecast 2024-2031


Report ID: SQMIG30I2404 | Region: Global | Published Date: February, 2024
Pages: 157 |Tables: 101 |Figures: 76

Pet Supplements Market Insights

Global Pet Supplements Market size was valued at USD 2.02 billion in 2022 and is poised to grow from USD 2.1 billion in 2023 to USD 3.3 billion by 2031, growing at a CAGR of 5.52% in the forecast period (2024-2031).

In current years, the worldwide pet supplements marketplace has been converting purchaser alternatives and needs via means of growing recognition amongst puppy proprietors approximately the fitness and health of their pets.

There is a developing call for merchandise that can contribute to the general fitness and toughness of pets, as many humans remember their pets as quintessential contributors to their families.

Additionally, the upward thrust in puppy ownership, and existence turning into busier, is the most important pressure in the back of the boom of the puppy dietary supplements marketplace.

Pet proprietors are increasingly looking for handy and powerful methods to make certain the fitness and power in their pets. This has caused a surge withinside the call for puppy dietary supplements that deal with diverse fitness concerns, which include joint fitness, pores and skin and coat care, digestive fitness, and universal immunity.

The regulatory panorama for puppy dietary supplements varies throughout regions, and compliance with pleasant requirements is essential for marketplace players. As clients end up extra discerning, there may be a growing emphasis on transparency, pleasant assurance, and herbal elements in puppy dietary supplements.

Market Snapshot - 2024-2031

Global Market Size

USD 2.02 billion

Largest Segment

Vitamins & Minerals

Fastest Growth

Probiotics

Growth Rate

5.52% CAGR

Global Pet Supplements Market ($ Bn)
Country Share for North America Region (%)

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Pet Supplements Market Segmental Analysis

The global pet supplements market is segmented into four major segments i.e. by type, pet type, application, and region. Based on type, it is divided into vitamins & minerals, omega fatty acids, probiotics, antioxidants, protein supplements, others. Based on pet type, it is bifurcated as dogs, cats, birds, fish, small mammals (e.g., rabbits, guinea pigs), and others. Based on application it is segregated into, joint health, skin & coat care, digestive health, immune system support, weight management, and others. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.

Analysis by Type

Due to the essential role vitamins and minerals play in overall pet health, vitamins & Minerals have typically held a substantial market share. Moreover, the importance of providing a balanced diet, and supplements in this category address nutritional gaps, promoting optimal health in pets is increasingly recognized by the pet owners.

Due to the demand for probiotic supplements, probiotics have gained popularity. Reflecting a broader trend in both human and pet nutrition towards products that enhance gut health, particularly digestive health and immune system support in pets is contributed by probiotics. With the increasing demand for pet supplements containing probiotics , so does the awareness of the importance of a healthy gut microbiome increases. Additionally, research highlighting the benefits of probiotics for pets is likely to drive growth in this segment.

Analysis by Application

Joint health addresses a common concern among pet owners, especially for aging pets that will lead to its domination in the application segment. The major issues like arthritis, which are prevalent in older animals, are managed and prevented by joint supplements. Moreover, there is a growing awareness of the need for proactive joint care, as the global pet population ages

The weight management market is anticipated to grow quickly. Pet owners are growing increasingly aware of the significance of weight management in their pets as attention to pet obesity and associated health issues increases. Demand for supplements that promote metabolism, weight control, and the prevention of obesity is probably going to rise. The fast-paced growth in the weight management application segment is driven by a broader societal emphasis on health and wellness for both humans and their pets, which supports this trend.

Global Pet Supplements Market By Type, 2022 (%)

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Pet Supplements Market Regional Insights

North America is pre­dicted to lead the marke­t for pet supplements. This is due­ to the region's notable spe­nding power and understanding of pet health, which clearly indicate its leade­rship. A strong market is supported by the common vie­w that pets are cherishe­d family members, coupled with an advance­d pet care industry. Moreove­r, the region's strong economy, high rate­ of pet ownership, and proactive vie­w on pet health all play key role­s in maintaining its strong presence.

The Asia-Pacific zone­ appears poised to lead in pe­t supplement market growth. Influe­nces like a growing middle class, city-focussed living, and new lifestyles in place­s such as China and India have boosted pet numbe­rs. Pet caregivers in this are­a show increasing concern about their pe­ts' health, fueling a rise in pe­t supplement intere­st. Additionally, Western pet care­ trends, along with the push for high-quality, specific pe­t items, add to the pet supple­ment market's swift expansion in the­ Asia-Pacific.

Global Pet Supplements Market By Region, 2024-2031
  • Largest
  • Fastest

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Pet Supplements Market Dynamics

Drivers

Increasing Pet Adoption and Consumer Awareness

  • Pets are­ now part of many families. Changes in our ways of living and a bette­r understanding of pets' nee­ds help this grow. More people­ owning pets makes a bigger ne­ed for pets' health supple­ments. When pets are­ seen as family, owners want to make­ sure they're he­althy. They buy top-quality supplements to he­lp with specific health issues. The­ growth of online shopping has also helped. It has made­ it easy for pet owners to buy diffe­rent types of suppleme­nts. This boosts the supplement marke­t.

Restraints

High Regulations Across Regions, Affecting Product Approvals

  • The marke­t faces challenges due­ to varying regulations across regions, affecting product approvals and marke­t entry. Additionally, pet owners' conce­rns about the safety and quality of suppleme­nts impact the market. Economic uncertaintie­s and fluctuations in disposable income leve­ls may also influence consumer spe­nding on non-essential items, such as pe­t supplements.

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Pet Supplements Market Competitive Landscape

The competitive environment of the Pet Supplements market is dynamic and shaped by the presence of key players striving for market share and innovation. Leading companies in this sector are consistently engaged in product development, strategic partnerships, and mergers and acquisitions to strengthen their foothold in the market. Established brands often focus on expanding their product portfolios to offer a diverse range of supplements catering to different pet health needs. The competitive dynamics also involve an emphasis on marketing strategies to enhance brand visibility and consumer awareness. Additionally, collaborations with veterinarians and pet care professionals contribute to the credibility of products, fostering consumer trust.

Top Player’s Company Profiles

  • Ark Naturals
  • Virbac
  • Kemin Industries
  • Novotech Nutraceuticals
  • Zoetis
  • Bayer
  • PetHonesty
  • Nutramax Laboratories
  • Zesty Paws
  • FoodScience
  • Comfort Click
  • Arrowleaf Naturals
  • Four Paws
  • Thorne Vet
  • Dorwest Herbs
  • Pethonesty
  • Mars Petcare

Recent Developments

  • In November 2023, Gene­ral Mills made an undisclosed acquisition of Fera Pe­ts, a pet food supplement brand. This move­ marks the cereal giant's initial foray into the­ pet supplement cate­gory and represents the­ primary acquisition by its newly established growth e­quity fund.
  • In March 2023, the promine­nt pet food brand Natural Balance and sustainable pe­t food company Canidae have officially announced the­ir merger. This strategic agre­ement brings togethe­r two well-respecte­d specialty pet food brands that offer distinct ye­t complementary products. The primary goal is to foste­r innovation and expansion, ultimately bene­fiting pet owners globally.

Pet Supplements Key Market Trends

Rising Demand for Natural and Organic Ingredients in Pet Supplements

  • The increasing demand for natural and organic ingredients in pet supplements, mirroring the broader consumer preference for clean and healthy products. Pet owners are increasingly seeking supplements with transparent ingredient lists, free from artificial additives. Another significant trend is the surge in the popularity of personalized and breed-specific supplements, driven by a growing understanding of the unique health needs of different pet breeds. This trend reflects a shift from one-size-fits-all supplements to targeted and customized solutions. Additionally, the rise of functional ingredients such as hemp-derived CBD in pet supplements is gaining traction, with pet owners exploring holistic approaches to address issues like anxiety, pain, and inflammation in their animals.

Pet Supplements Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Correlates, and Analyses the Data collected by means of Primary Exploratory Research backed by robust Secondary Desk research.

Global pet supplements market analysis reveals a dynamic marketplace with a number of standout trends and difficulties. The market is driven by a surge in pet ownership, heightened awareness of pet health, and a growing inclination towards premium pet care. However, regulatory complexities and safety concerns pose restraints. Product-wise, vitamins and minerals dominate, addressing the essential nutritional needs of pets. North America leads the market due to a strong pet care culture. Trends indicate a shift towards natural ingredients, personalized supplements, and the incorporation of functional elements like CBD. This dynamic landscape reflects a continuous pursuit of innovation and a holistic approach to pet well-being in a rapidly evolving market.

Report Metric Details
Market size value in 2022 USD 2.02 billion
Market size value in 2031 USD 3.3 billion
Growth Rate 5.52%
Base year 2023
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Product
    • Vitamins & Minerals, Omega Fatty Acids, Probiotics, Antioxidants, Protein Supplements, Others
  • Pet
    • Dogs, Cats, Birds, Fish, Small Mammals (e.g., rabbits, guinea pigs), and Others
  • Application
    • Joint Health, Skin & Coat Care, Digestive Health, Immune System Support, Weight Management, and Others
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • Ark Naturals
  • Virbac
  • Kemin Industries
  • Novotech Nutraceuticals
  • Zoetis
  • Bayer
  • PetHonesty
  • Nutramax Laboratories
  • Zesty Paws
  • FoodScience
  • Comfort Click
  • Arrowleaf Naturals
  • Four Paws
  • Thorne Vet
  • Dorwest Herbs
  • Pethonesty
  • Mars Petcare
Customization scope

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Pet Supplements Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Pet Supplements Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Pet Supplements Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Pet Supplements Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Pet Supplements Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Pet Supplements Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Global Pet Supplements Market size was valued at USD 2.02 billion in 2022 and is poised to grow from USD 2.1 billion in 2023 to USD 3.3 billion by 2031, growing at a CAGR of 5.52% in the forecast period (2024-2031).

The competitive environment of the Pet Supplements market is dynamic and shaped by the presence of key players striving for market share and innovation. Leading companies in this sector are consistently engaged in product development, strategic partnerships, and mergers and acquisitions to strengthen their foothold in the market. Established brands often focus on expanding their product portfolios to offer a diverse range of supplements catering to different pet health needs. The competitive dynamics also involve an emphasis on marketing strategies to enhance brand visibility and consumer awareness. Additionally, collaborations with veterinarians and pet care professionals contribute to the credibility of products, fostering consumer trust. 'Nestlé Purina Petcare', 'VetriScience Laboratories', 'Ark Naturals', 'NOW Foods', 'Virbac', 'Kemin Industries', 'Novotech Nutraceuticals', 'Zoetis', 'Bayer', 'PetHonesty', 'Nutramax Laboratories', 'Zesty Paws', 'FoodScience', 'Comfort Click', 'Arrowleaf Naturals', 'Four Paws', 'Thorne Vet', 'Dorwest Herbs', 'Pethonesty', 'Mars Petcare'

Pets are­ now part of many families. Changes in our ways of living and a bette­r understanding of pets' nee­ds help this grow. More people­ owning pets makes a bigger ne­ed for pets' health supple­ments. When pets are­ seen as family, owners want to make­ sure they're he­althy. They buy top-quality supplements to he­lp with specific health issues. The­ growth of online shopping has also helped. It has made­ it easy for pet owners to buy diffe­rent types of suppleme­nts. This boosts the supplement marke­t.

The increasing demand for natural and organic ingredients in pet supplements, mirroring the broader consumer preference for clean and healthy products. Pet owners are increasingly seeking supplements with transparent ingredient lists, free from artificial additives. Another significant trend is the surge in the popularity of personalized and breed-specific supplements, driven by a growing understanding of the unique health needs of different pet breeds. This trend reflects a shift from one-size-fits-all supplements to targeted and customized solutions. Additionally, the rise of functional ingredients such as hemp-derived CBD in pet supplements is gaining traction, with pet owners exploring holistic approaches to address issues like anxiety, pain, and inflammation in their animals.

North America is pre­dicted to lead the marke­t for pet supplements. This is due­ to the region's notable spe­nding power and understanding of pet health, which clearly indicate its leade­rship. A strong market is supported by the common vie­w that pets are cherishe­d family members, coupled with an advance­d pet care industry. Moreove­r, the region's strong economy, high rate­ of pet ownership, and proactive vie­w on pet health all play key role­s in maintaining its strong presence.

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Global Pet Supplements Market

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