Data Monetization Market Size

Data Monetization Market size was valued at USD 7.53 Billion in 2023 and is poised to grow from USD 8.34 Billion in 2024 to USD 18.8 Billion by 2032, growing at a CAGR of 10.70% during the forecast period (2025-2032).

The global data monetization industry is in the growth phase and the market is concentrated. There has been a tremendous market opportunity in big data, and data segmentation industries. Global business enterprises are investing in alliances, collaborations, mergers, and acquisitions of portfolio data monetization solutions for their own strategic needs. Due to stringent environmental regulations and related legal issues concerning data privacy, mergers in this market for data monetization is almost non-existent. Each data monetization company owns its own exclusive data and database which differs from other providers and hence, a smaller number of alternative service providers are available in the market.   'Microsoft (US) ', 'Oracle (US) ', 'Salesforce (US) ', 'SAS (US) ', 'TIBCO Software (US) ', 'IBM (US) ', 'Qlik (US) ', 'SAP (Germany) ', 'ThoughtSpot (US) ', 'Sisense (US) ', 'Domo (US) ', 'Accenture (Ireland) ', 'Infosys (India) ', '1010data (US) ', 'Reltio (US) ', 'DataRobot (US) ', 'NETSCOUT (US) ', 'Adastra (Canada) ', 'Optiva (Canada) ', 'Comviva (India)'

Organisations are taking the step to use data to make decisive decisions. Organizations using business intelligence software/tools have realized that these processes can enhance profitability and facilitate way to make an improved strategic choice. The growing pressure to provide answers to business inquiries using usable data in different industry sectors is a key motivation behind research in analytics. Data monetization offers tools and techniques for data analysis and processing with the objective of enabling the generation of actionable insights that lead to intelligent decision-making.

Implementation of AI and ML for Data Processing: Due to the generation of huge quantities of data and the real-time requirement for processing this data, organizations have been driven to implement new technologies including AI, IoT, machine learning and deep learning. Companies are increasingly leaning toward using BI tools since they are very useful in the collection and processing of massive amounts of data. Data monetization solutions can handle tremendous amount of data with the help of BI tools and make it possible to extract useful information. 

North America is dominating with the largest data monetization market share. North America demand can be attributed to the large volume of data generated in the region owing to the high internet penetration. In addition, the region's development is strongly driven by investment and adoption of the newest technologies, including those of the cloud computing, big data and analytics, by companies situated in the US and Canada. Growing advancements in big data analytics and continued digital transformation across various industries and industry verticals, including retail, banking, IT telecom, and hospitality, are some of the key factors contributing to the growth of the regional market.