Global Data Monetization Market

Global Data Monetization Market Size, Share, Growth Analysis, By Organization Size(Large Enterprises, SMES), By Method(Data As A Service, Insight As A Service), By Vertical(BFSI, It & Telecom) - Industry Forecast 2024-2031


Report ID: SQMIG45C2059 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 95 | Figures: 76

Global Data Monetization Market Dynamics

Data Monetization Market Driver

  • Data is used to improve the performance of sales and marketing. Old sales reports are used to implement predictive business intelligence, allowing access to customer data that improves efficiency and builds customer relationships. Digital technologies now collect massive amounts of data, such as consumer demographics, product preferences, and sales performance. In the near future, 5G technology will be widely adopted around the world. It has more computing power, but it generates a massive amount of data that can be used to generate meaningful insights.
  • On a large scale, data is being generated from various data sources. Whether it's Fitbit, Google, or Facebook, the use of data has evolved and is now regarded as an essential factor of any company's digital transformation. The use of IoT is increasing, and the generation of insights from all incoming data is critical. In today's business environment, organizations are utilizing data monetization solutions to generate new revenue streams and insights from disparate data sources in order to make faster and more critical decisions.

Data Monetization Market Restraint

  • Companies are recognizing the value of their data. As a result, data monetization is expected to spread across industries, creating a new source of revenue and a new business line. When it comes to monetizing data, one of the most important factors to consider is data quality. With accurate data, organizations can make sound decisions. Data sharing across industries and the integration of data products with existing systems may result in lower data quality.
  • There is a requirement to share collaborated and refined data with employees based on the privileges granted to them for assisting them in generating valuable insights. Regulatory bodies are implementing new regulation policies in order to incorporate them into the normal operation of businesses. Employees may have access to certain types of information while being denied access to others. Organizations must exercise extreme caution when integrating data from multiple sources and making it available to employees.
$5,300
BUY NOW GET FREE SAMPLE
Want to customize this report?

Our industry expert will work with you to provide you with customized data in a short amount of time.

REQUEST FREE CUSTOMIZATION

FAQs

Data Monetization Market size was valued at USD 12.61 billion in 2019 and is poised to grow from USD 15.4 billion in 2023 to USD 92.87 billion by 2031, growing at a CAGR of 22.1% in the forecast period (2024-2031).

The Data Monetization Market is characterized by the presence of a few well-established players. New product launches, partnerships, and investing in research & development have been key business strategies. 'IBM Corporation', 'Oracle Corporation', 'SAP SE', 'Infosys Limited', 'Salesforce.com, Inc.', 'Cisco Systems, Inc.', 'SAS Institute Inc.', 'TIBCO Software Inc.', 'Accenture plc', 'AT&T Inc.', 'Google LLC', 'Microsoft Corporation', 'AWS (Amazon Web Services)', 'Equifax Inc.', 'REaD Group plc', 'Nielsen Holdings plc', 'D&B (Dun & Bradstreet)', 'Visa Inc.', 'Mastercard Inc.', 'PayPal Holdings, Inc.'

Data is used to improve the performance of sales and marketing. Old sales reports are used to implement predictive business intelligence, allowing access to customer data that improves efficiency and builds customer relationships. Digital technologies now collect massive amounts of data, such as consumer demographics, product preferences, and sales performance. In the near future, 5G technology will be widely adopted around the world. It has more computing power, but it generates a massive amount of data that can be used to generate meaningful insights.

Large amounts of unstructured data are expected to generate profitable opportunities for businesses. Businesses can use data monetization to transform raw or aggregated data from multiple data sources into something useful and insightful, allowing them to make better business decisions. Companies have seen an exponential increase in the quantity, variety, and speed of data, which has boosted data monetization adoption.

In 2021, North America had the largest Data Monetization Market share of more than 35%. This is due to the presence of major players in the area. Furthermore, the growth of the region is heavily influenced by the United States. Companies in the United States and Canada are investing in and quickly adopting advanced technologies such as cloud computing, big data, and analytics. Furthermore, rising demand among enterprises to automate decision-making processes, reduced infrastructure costs, and technological advancements have all had a significant impact on regional growth. From 2022 to 2028, the Asia Pacific region is expected to grow at the fastest CAGR of more than 30%. The region's growing adoption of cloud, IoT, and big data solutions is expected to fuel Data Monetization Market growth over the forecast period.

Request Free Customization

Want to customize this report? This report can be personalized according to your needs. Our analysts and industry experts will work directly with you to understand your requirements and provide you with customized data in a short amount of time. We offer $1000 worth of FREE customization at the time of purchase.

logo-images

Feedback From Our Clients

Global Data Monetization Market

Product ID: SQMIG45C2059

$5,300
BUY NOW GET FREE SAMPLE