Global Data Monetization Market

Global Data Monetization Market Size, Share, Growth Analysis, By Organization Size(Large Enterprises, SMES), By Method(Data As A Service, Insight As A Service), By Vertical(BFSI, It & Telecom) - Industry Forecast 2024-2031

Report ID: SQMIG45C2059 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 95 | Figures: 76

Global Data Monetization Market News

  • In May 2022, NielsenIQ launched NielsenIQ Activate, a software-as-a-service (SaaS) solution that helps retailers to increase revenue by leveraging retail media and complete consumer analytics to activate shoppers with targeted promotional offers.
  • In January 2022, Ensemble Travel Group developed a Data Monetization Center (DMC), which will allow Ensemble to spot Data Monetization industry trends early and ensure that members can benefit fully from that information.
  • In February 2021, Google has launched a data analytics solution in order to increase vaccine access. The Intelligent Vaccine Impact solution from Google Cloud makes use of data analytics tools to increase vaccine availability and access. COVID-19 forecasting and analysis is the first step in the Intelligent Vaccine Impact solution. Researchers created a novel time-series machine learning approach that combines artificial intelligence with an epidemiological foundation.
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FAQs

Data Monetization Market size was valued at USD 12.61 billion in 2019 and is poised to grow from USD 15.4 billion in 2023 to USD 92.87 billion by 2031, growing at a CAGR of 22.1% in the forecast period (2024-2031).

The Data Monetization Market is characterized by the presence of a few well-established players. New product launches, partnerships, and investing in research & development have been key business strategies. 'IBM Corporation', 'Oracle Corporation', 'SAP SE', 'Infosys Limited', 'Salesforce.com, Inc.', 'Cisco Systems, Inc.', 'SAS Institute Inc.', 'TIBCO Software Inc.', 'Accenture plc', 'AT&T Inc.', 'Google LLC', 'Microsoft Corporation', 'AWS (Amazon Web Services)', 'Equifax Inc.', 'REaD Group plc', 'Nielsen Holdings plc', 'D&B (Dun & Bradstreet)', 'Visa Inc.', 'Mastercard Inc.', 'PayPal Holdings, Inc.'

Data is used to improve the performance of sales and marketing. Old sales reports are used to implement predictive business intelligence, allowing access to customer data that improves efficiency and builds customer relationships. Digital technologies now collect massive amounts of data, such as consumer demographics, product preferences, and sales performance. In the near future, 5G technology will be widely adopted around the world. It has more computing power, but it generates a massive amount of data that can be used to generate meaningful insights.

Large amounts of unstructured data are expected to generate profitable opportunities for businesses. Businesses can use data monetization to transform raw or aggregated data from multiple data sources into something useful and insightful, allowing them to make better business decisions. Companies have seen an exponential increase in the quantity, variety, and speed of data, which has boosted data monetization adoption.

In 2021, North America had the largest Data Monetization Market share of more than 35%. This is due to the presence of major players in the area. Furthermore, the growth of the region is heavily influenced by the United States. Companies in the United States and Canada are investing in and quickly adopting advanced technologies such as cloud computing, big data, and analytics. Furthermore, rising demand among enterprises to automate decision-making processes, reduced infrastructure costs, and technological advancements have all had a significant impact on regional growth. From 2022 to 2028, the Asia Pacific region is expected to grow at the fastest CAGR of more than 30%. The region's growing adoption of cloud, IoT, and big data solutions is expected to fuel Data Monetization Market growth over the forecast period.

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