Global Cold Brew Coffee Market

Cold Brew Coffee Market Size, Share, Growth Analysis, By Beans Type(Arabica, Robusta), By Distribution Channel(Company Owned Outlets, Supermarkets/Hypermarkets) - Industry Forecast 2024-2031


Report ID: SQMIG30E2034 | Region: Global | Published Date: February, 2024
Pages: 260 | Tables: 64 | Figures: 75

Cold Brew Coffee Market Dynamics

Cold Brew Coffee Market Driver

  • The Benefits of Cold Brew Coffee Over Hot Coffee Will Offer Vast Growth Opportunities

The most notable advantage of cold brew coffee is that it is nearly 67% less acidic than hot coffee. Additionally, because the coffee grounds are not subjected to high temperatures, it is smoother and sweeter than hot coffee. This coffee variety has a rich, less bitter taste. Therefore, the cold brew coffee market will have numerous growth potentials as a result of all these aspects. It is also abundant in antioxidants, which are essential for active defence against the effects of ageing and a number of ailments, including cancer and Alzheimer's disease.

  • The rising popularity of unique flavoured cold brew coffee

Consumer preference for distinctive coffee beverages is driving the worldwide cold brewing coffee market's growth. For instance, In December 2021, Blue Tokai Coffee Roasters, launched its 6 unique flavoured cold brew cans- Coffee Cherry, Tender Coconut, Passion Fruit, Classic Bold, Classic Light and the Single Origin from Ratnagiri Estate.

Cold Brew Coffee Market Challenge

  • Maximizing existing assets

As the popularity of darker roasts has grown, consumer preferences are shifting. Due to the need to assess their current equipment configuration and modify their production process and schedule in order to achieve a dark roast, many manufacturers face a problem with asset utilisation. These darker blends need a specific kind of roaster, which frequently needs to be bought and added to the manufacturing process. To identify the most efficient approach to add dark roasts into the manufacturing line, businesses should consult with process engineers and original equipment manufacturers (OEMs).

  • Climate Change

The Arabica coffee species will be under threat in the coming years as a result of climate change (high temperature and irregular rainfall patterns). Rising temperatures are more likely to cause Arabica to become stunted, unable to flower, and eventually unable to bear fruit. It requires a cooler environment to grow than other species. As a result, it is often grown at altitudes higher than sea level. Even though it once dominated the market, the proportion of Arabica-friendly terrain is decreasing as the climate changes. Additionally, the Intergovernmental Panel on Climate Change (IPCC) forecasted that food yields would generally decline by 10–20% by 2050. Pests that previously couldn't survive in the high elevations of Arabica farms can now thrive there. Arabica is also more sensitive to them than Robusta.

However, to battle this challenge various companies are taking up actions. For example, in order to educate as many farmers as possible, Starbucks is researching farming methods at its test farm that farmers can utilise to increase output. Millions of trees are also being donated by the corporation to farmers. Other research teams are examining the effectiveness of various methods, such as planting coffee in larger shade trees to protect the crop from heat and drought. Additionally, farmers are experimenting with remedies like collecting rainwater for irrigation during dry spells.

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Cold Brew Coffee Market size was valued at USD 401.5 million in 2019 and is poised to grow from USD 492.64 million in 2023 to USD 3105.5 million by 2031, growing at a CAGR of 22.7% in the forecast period (2024-2031).

The rising popularity of cold brew coffee has encouraged significant players in the market such as HighBrewCoffee, Kohana Coffee, La Colombe Coffee Roasters, Nestle SA, and Heartland Food Products Group to develop even more unusual flavors in order to attract more customers. Some of the key factors driving the robust market expansion globally are the rising sales in developing nations, the rapid urbanisation, and companies' increasing attention on increasing their online presence. Companies like Starbucks, Dr. Pepper, and RISE Brewing Co. are focusing on grocery channels like Walmart, etc. to expand their customer base. For example, in June 2021, BOMANI Cold Buzz, a well-known brand of alcoholic cold brew coffee, debuted its most recent Original and Vanilla alcoholic cold brew coffee line at a few Arizona retail locations, including Walmart, Whole Foods, BevMo, Sprouts, Total Wine, and others in Phoenix. Effective marketing and attractive packaging are the key advertising tactics adopted by these companies to keep the sales steady worldwide. 'Califia Farms LP', 'High Brew Coffee ', 'Starbucks Corporation', 'Nestle S.A.', 'Dunkin' Brands Group, Inc.', 'JAB Holding Company', 'Coca-Cola Company', 'PepsiCo, Inc.', 'La Colombe Coffee Roasters, Inc.', 'Caveman Coffee Co.', 'Wandering Bear Coffee', 'Sandows London', 'Heartland Food Products Group', 'Grady's Cold Brew', 'Slingshot Coffee Co.', 'Lucky Jack Coffee', 'Secret Squirrel Cold Brew Coffee', 'STōK Cold Brew', 'RISE Brewing Co.', 'Blue Bottle Coffee, Inc.'

The Benefits of Cold Brew Coffee Over Hot Coffee Will Offer Vast Growth Opportunities

Today, more nitrogen-filled cold brew coffee products have hit the market as producers create inventive packaging for the high-end coffee beverage. In this style of cold brew coffee, nitrogen gas is introduced into the coffee through a pressurised valve. On the strength of their rising popularity, many cold brew coffee producers are introducing these beverages. For instance, High Brew Coffee, a coffee company, just debuted a sweet cream nitro cold brew coffee. It contains an in-can gadget that releases nitrogen when consumed.

North America was the largest regional market in 2021 and accounted for more than 60% of the overall share. Consumer preference for craft beverages is growing across North America, and the market is projected to benefit from the presence of major firms like Starbucks and Coca-Cola Company. The leading companies competing in the North American market are concentrating on new product introductions. Starbucks, for instance, declared the release of its new Ready-to-Drink Nitro Cold Brew which comes in three variants, viz., Black, Dark Caramel, and Vanilla Sweet Cream, in February 2020.

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Global Cold Brew Coffee Market

Product ID: SQMIG30E2034

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