Cold Brew Coffee Market Trends

Cold Brew Coffee Market Driver

The Benefits of Cold Brew Coffee Over Hot Coffee Will Offer Vast Growth Opportunities

• The most notable advantage of cold brew coffee is that it is nearly 67% less acidic than hot coffee. Additionally, because the coffee grounds are not subjected to high temperatures, it is smoother and sweeter than hot coffee. This coffee variety has a rich, less bitter taste. Therefore, the cold brew coffee market will have numerous growth potentials as a result of all these aspects. It is also abundant in antioxidants, which are essential for active defence against the effects of ageing and a number of ailments, including cancer and Alzheimer's disease.

The rising popularity of unique flavoured cold brew coffee

• Consumer preference for distinctive coffee beverages is driving the worldwide cold brewing coffee market's growth. For instance, In December 2021, Blue Tokai Coffee Roasters, launched its 6 unique flavoured cold brew cans- Coffee Cherry, Tender Coconut, Passion Fruit, Classic Bold, Classic Light and the Single Origin from Ratnagiri Estate.

Cold Brew Coffee Market Challenge

Maximizing existing assets

• As the popularity of darker roasts has grown, consumer preferences are shifting. Due to the need to assess their current equipment configuration and modify their production process and schedule in order to achieve a dark roast, many manufacturers face a problem with asset utilisation. These darker blends need a specific kind of roaster, which frequently needs to be bought and added to the manufacturing process. To identify the most efficient approach to add dark roasts into the manufacturing line, businesses should consult with process engineers and original equipment manufacturers (OEMs).

Climate Change

• The Arabica coffee species will be under threat in the coming years as a result of climate change (high temperature and irregular rainfall patterns). Rising temperatures are more likely to cause Arabica to become stunted, unable to flower, and eventually unable to bear fruit. It requires a cooler environment to grow than other species. As a result, it is often grown at altitudes higher than sea level. Even though it once dominated the market, the proportion of Arabica-friendly terrain is decreasing as the climate changes. Additionally, the Intergovernmental Panel on Climate Change (IPCC) forecasted that food yields would generally decline by 10–20% by 2050. Pests that previously couldn't survive in the high elevations of Arabica farms can now thrive there. Arabica is also more sensitive to them than Robusta.
• However, to battle this challenge various companies are taking up actions. For example, in order to educate as many farmers as possible, Starbucks is researching farming methods at its test farm that farmers can utilise to increase output. Millions of trees are also being donated by the corporation to farmers. Other research teams are examining the effectiveness of various methods, such as planting coffee in larger shade trees to protect the crop from heat and drought. Additionally, farmers are experimenting with remedies like collecting rainwater for irrigation during dry spells.