Report ID: SQMIG30E2034
Report ID:
SQMIG30E2034 |
Region:
Global |
Published Date: December, 2024
Pages:
260
|
Tables:
64 |
Figures:
75
North America was the largest regional market in 2021 and accounted for more than 60% of the overall share. Consumer preference for craft beverages is growing across North America, and the market is projected to benefit from the presence of major firms like Starbucks and Coca-Cola Company. The leading companies competing in the North American market are concentrating on new product introductions. Starbucks, for instance, declared the release of its new Ready-to-Drink Nitro Cold Brew which comes in three variants, viz., Black, Dark Caramel, and Vanilla Sweet Cream, in February 2020.
On the other hand, Asia-Pacific is expected to register the highest CAGR over the forecast period due to growing product demand, especially in India, China, and Japan. It is projected that the region's fast urbanisation would serve as a catalyst for the market's expansion, combined with consumers' rising purchasing power. Consumption of cold brew coffee is expected to increase as café culture becomes more and more popular. With the introduction of new products, the major firms are growing their customer base in Asia-Pacific. For instance, Nescafe announced the arrival of its new Cold Brew Coffee bottles in Thailand in January 2020. The product comes in two flavours: black and latte.
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Report ID: SQMIG30E2034