Global Body Scrub Market

Body Scrub Market Size, Share, Growth Analysis, By Type(Plant-based, Milk-based), By Distribution Channel(Hypermarket/Supermarket, Convenience Stores and Online) - Industry Forecast 2024-2031


Report ID: SQMIG30L2133 | Region: Global | Published Date: April, 2024
Pages: 198 | Tables: 62 | Figures: 75

Body Scrub Market Insights

Body Scrub Market size was valued at USD 16.04 billion in 2022 and is poised to grow from USD 16.78 billion in 2023 to USD 24.04 billion by 2031, at a CAGR of 4.6% during the forecast period (2024-2031). 

A body scrub is a cosmetic and body care product that is used to hydrate and exfoliate the skin. It provides additional nourishment to the skin, it is enriched with aromatic massaging oils and ingredients such as coconut oil, cocoa, apricot, walnut, and almond. To keep the nourishment intact and the skin hydrated, the body scrub is usually followed by the application of a moisturising lotion or cream. Body scrubs that are commonly used include moisturising, salt-, sugar-, and coffee-based scrubs, as well as herbal scrubs. It removes dirt, residue, and dead skin cells from the body to refresh the skin and aid in the treatment of acne, pigmentation, blemishes, and ageing signs. 

Coffee contains antioxidants, which improve skin conditions by removing toxins and providing a refreshed appearance. Sugar scrubs are natural humectants because they moisturise and soften the skin. Magnesium sulphate and minerals are abundant in salt-based products, which benefit the skin. However, products with chemical formulations may cause allergic reactions in certain skin types, limiting market growth. To overcome this challenge, many manufacturers are focusing more on natural and herbal ingredients. Companies are also influencing customers through innovative marketing strategies and various social media platforms. While women are the market's primary target demographic, the introduction of skincare and grooming products for men is a trend that will likely benefit the market.

US Body Scrub Market is poised to grow at a sustainable CAGR for the next forecast year.

Market snapshot - 2024-2031

Global Market Size

USD 16.04 billion

Largest Segment

Plant-based

Fastest Growth

Plant-based

Growth Rate

4.6% CAGR

Global Body Scrub Market 2021-2030 ($ Bn)
Country Share for Asia Pacific Region- 2021 (%)
Global Body Scrub Market Size By type 2021-2030 ($ Bn)
Global Body Scrub Market Size By type 2021-2030 (%)

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Body Scrub Market Segmental Analysis

The body scrub market is segmented based on the type, distribution channel and region. Based on type, body scrub market is segmented into Plant-based, Milk-based, And Others. Based on distribution channel, the market is segmented into Hypermarket/Supermarket, Convenience Stores and Online. Based on Region it is categorized into North America, Europe, Asia Pacific, Central & South America, Middle East & Africa.

Analysis by Type

Based on type, Body scrubs made from plants and fruits, such as cocoa, apricot, walnut, and almond, are becoming increasingly popular among consumers. These products are softer on the skin and contain a low percentage of chemicals or synthetic ingredients. Growing consumer awareness of these benefits has propelled the segment. Plant-based body scrubs are fantastic for oily skin. These products gently remove dirt, toxins, and dead skin without causing any irritation to the skin and rejuvenate it.    the segment will maintain its lead in the forecast period.

Analysis by Distribution Channel

Based on distribution channel, The majority of body scrubs are sold through offline channels such as hypermarkets/supermarkets, convenience stores, wholesale distributors, and direct selling.  The growing popularity of offline channels can be attributed to benefits such as the ability to closely examine the product beforehand and in person, ease of purchase, and the presence of well-organized retail stores. but The online segment is expected to boost the market in the forecast year. E-commerce portals such as Amazon, Nykaa and other have emerged as important selling platforms because they offer value-added services such as free home delivery, cash-on-delivery (COD), return and exchange options, and discount coupons. These factors are expected to provide a significant growth to this segment over the forecast period.

Global Body Scrub Market By type 2021 (%), 2023 (%)

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Body Scrub Market Regional Insights

Asia Pacific dominated the global market in terms of revenue. This can be attributed to rising consumer awareness of personal care, frequent skin damage due to harsh climatic conditions, and rising consumer spending capacity. In several Asian countries, the number of working women has increased significantly in recent years, resulting in more disposable income and higher spending on consumer goods such as personal care products. This has benefited the regional market by creating numerous opportunities for industry participants. It encourages manufacturers to invest more in R&D to meet customers' growing and changing needs. Europe has a significant market share and is expected to grow in the forecast year. France, Germany, the United Kingdom, and Spain are all profitable markets in the region. The growing trend of exfoliating and rejuvenating the skin with body scrubs rather than regular soaps is expected to continue to drive product demand in this region. North America is the fastest growing regional market and it is expected to enhance the market growth in forecasting year. One of the major factors driving this market is consumers' high spending power, which is reflected in increased spending on various skincare products. A higher proportion of the working population is also a positive factor driving the market. Milk-based body scrubs are popular in colder parts of North America to keep skin moisturised and dead skin cells at bay.

Global Body Scrub Market By Geography, 2021-2030, 2024-2031
  • Largest
  • Fastest

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Body Scrub Market Dynamics

Drivers

Increasing Product Marketing through Social Media to Bolster Market Growth

  • The body scrub market is expanding due to increased consumer energy consumption and a more plentiful supply of products from manufacturers all over the world.  the Consumer interest in and awareness of skincare, as well as rising demand for personal care products and services, are key drivers of the market Skin. Moreover, the cleansing agents, particularly body scrubs, have recently gained popularity in developing countries such as India, China, and Brazil. It is also used as an anti-tanner to reduce skin opacity and as a moisturiser in beauty salons, and it is expected to energise the body scrub market in the coming years. Body scrubs are available in a variety of skin types, liquids, gels, powders, and creams. Products with coconut oil as a base ingredient have anti-inflammatory properties that, when combined with moisturising ingredients, can gently treat skin allergies. The use of body scrubs to treat skin problems like acne, imperfections, aging, and pigmentation is expected to boost the market in the forecasting year.

Restraints

Risk of Allergies to Hinder Market Growth

  • Products containing chemical components can cause allergic reactions in certain skin types, which can stifle market growth. To overcome this barrier, several companies are focusing on natural and herbal ingredients.

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Body Scrub Market Competitive Landscape

body scrub market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D.

Top Player's Company Profiles

  • L’Oréal SA
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson Services, Inc.
  • Beiersdorf AG
  • Kao Corporation
  • The Estée Lauder Companies Inc.
  • Revlon, Inc.
  • Colgate-Palmolive Company
  • Avon Products, Inc.
  • Henkel AG & Co. KGaA
  • Natura & Co Holding S.A.
  • Lush Ltd.
  • Neal's Yard (Natural Remedies) Limited
  • Bath & Body Works Direct, Inc.
  • Village Naturals Bath Shoppe LLC
  • Bliss World LLC
  • Burt's Bees, Inc.
  • Crabtree & Evelyn, Ltd.
  • Soap & Glory (Boots UK Limited)

Recent Development

  • The Saltair Company introduced KP Body Scrub, a new body scrub product, to the US market in August 2022. To remove dead surface skin, the body scrub sloughs it off with volcanic sand, microcrystalline cellulose, and 5% glycolic acid. The exfoliating properties of the body scrub are said to lessen the visibility of pimples and dry, rough areas. 
  • The Dollar General Company introduced its newest line of body scrubs, the Five Deep Breaths collection, in May 2022. Phthalates, parabens, TEA (triethanolamine), and DEA (diethanolamine) are not listed as ingredients in any of the goods in the collection. These products are made using shea butter, jojoba oil, vitamin E, aloe vera, bamboo extra, and olive oil, and they are advertised as being natural. 
  • Victoria's Secret & Co. introduced its PINK and Victoria's Secret cosmetics lines to the US market in April 2022. The products are being sold on the independent online retailer Amazon.com. Among other things, the goods come in body scrub varieties, such as coconut milk & rose, lavender & vanilla, and pomegranate & lotus. 

Body Scrub Key Market Trends

  • Paraben Free Skin Care Products are boosting the Market growth. People's attitudes have shifted as their awareness of the importance of physical appearance has grown. With the popularity of organic products, synthetic compounds such as propylparaben and butylparaben are no longer considered safe for use. Only 35% of beauty products contain parabens, a drop of nearly 7 percentage points in the last two years. Though many skin-care markets continue to rely on products containing parabens and other undesirable ingredients, the shift to paraben-free products is noticeable.

Body Scrub Market SkyQuest Analysis

SkyQuest’s ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected utilizing Primary Exploratory Research backed by the robust Secondary Desk research.

Report Metric Details
Market size value in 2023 USD 16.04 billion
Market size value in 2031 USD 24.04 billion
Growth Rate 4.6%
Forecast period 2024-2031
Forecast Unit (Value) USD Billion
Segments covered
  • Type
    • Plant-based, Milk-based, And Others
  • Distribution Channel
    • Hypermarket/Supermarket, Convenience Stores and Online
Regions covered North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA)
Companies covered
  • L’Oréal SA
  • Unilever PLC
  • The Procter & Gamble Company
  • Johnson & Johnson Services, Inc.
  • Beiersdorf AG
  • Kao Corporation
  • The Estée Lauder Companies Inc.
  • Revlon, Inc.
  • Colgate-Palmolive Company
  • Avon Products, Inc.
  • Henkel AG & Co. KGaA
  • Natura & Co Holding S.A.
  • Lush Ltd.
  • Neal's Yard (Natural Remedies) Limited
  • Bath & Body Works Direct, Inc.
  • Village Naturals Bath Shoppe LLC
  • Bliss World LLC
  • Burt's Bees, Inc.
  • Crabtree & Evelyn, Ltd.
  • Soap & Glory (Boots UK Limited)
Customization scope

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  • Segments by type, application, etc
  • Company profile
  • Market dynamics & outlook
  • Region

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Table Of Content

Executive Summary

Market overview

  • Exhibit: Executive Summary – Chart on Market Overview
  • Exhibit: Executive Summary – Data Table on Market Overview
  • Exhibit: Executive Summary – Chart on Body Scrub Market Characteristics
  • Exhibit: Executive Summary – Chart on Market by Geography
  • Exhibit: Executive Summary – Chart on Market Segmentation
  • Exhibit: Executive Summary – Chart on Incremental Growth
  • Exhibit: Executive Summary – Data Table on Incremental Growth
  • Exhibit: Executive Summary – Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy—scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Body Scrub Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
      • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
      • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
      • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
      • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
      • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
      • Exhibit: Chart on Market share 2021-2027 (%)
      • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
      • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
      • Exhibit: company positioning matrix, 2021
    • Top companies market Share
      • Exhibit: Pie chart analysis on company market share, 2021(%)

Methodology

For the Body Scrub Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:

1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.

2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Body Scrub Market.

3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.

4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.

Analyst Support

Customization Options

With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Body Scrub Market:

Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.

Regional Analysis: Further analysis of the Body Scrub Market for additional countries.

Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.

Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.

Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.

Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.

Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.

Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.

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FAQs

Body Scrub Market size was valued at USD 16.04 billion in 2022 and is poised to grow from USD 16.78 billion in 2023 to USD 24.04 billion by 2031, at a CAGR of 4.6% during the forecast period (2024-2031). 

body scrub market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'L’Oréal SA', 'Unilever PLC', 'The Procter & Gamble Company', 'Johnson & Johnson Services, Inc.', 'Beiersdorf AG', 'Kao Corporation', 'The Estée Lauder Companies Inc.', 'Revlon, Inc.', 'Colgate-Palmolive Company', 'Avon Products, Inc.', 'Henkel AG & Co. KGaA', 'Natura & Co Holding S.A.', 'Lush Ltd.', 'Neal's Yard (Natural Remedies) Limited', 'Bath & Body Works Direct, Inc.', 'Village Naturals Bath Shoppe LLC', 'Bliss World LLC', 'Burt's Bees, Inc.', 'Crabtree & Evelyn, Ltd.', 'Soap & Glory (Boots UK Limited)'

The body scrub market is expanding due to increased consumer energy consumption and a more plentiful supply of products from manufacturers all over the world.  the Consumer interest in and awareness of skincare, as well as rising demand for personal care products and services, are key drivers of the market Skin. Moreover, the cleansing agents, particularly body scrubs, have recently gained popularity in developing countries such as India, China, and Brazil. It is also used as an anti-tanner to reduce skin opacity and as a moisturiser in beauty salons, and it is expected to energise the body scrub market in the coming years. Body scrubs are available in a variety of skin types, liquids, gels, powders, and creams. Products with coconut oil as a base ingredient have anti-inflammatory properties that, when combined with moisturising ingredients, can gently treat skin allergies. The use of body scrubs to treat skin problems like acne, imperfections, aging, and pigmentation is expected to boost the market in the forecasting year.

Paraben Free Skin Care Products are boosting the Market growth. People's attitudes have shifted as their awareness of the importance of physical appearance has grown. With the popularity of organic products, synthetic compounds such as propylparaben and butylparaben are no longer considered safe for use. Only 35% of beauty products contain parabens, a drop of nearly 7 percentage points in the last two years. Though many skin-care markets continue to rely on products containing parabens and other undesirable ingredients, the shift to paraben-free products is noticeable.

Asia Pacific dominated the market in terms of revenue. This can be attributed to rising consumer awareness of personal care, frequent skin damage due to harsh climatic conditions, and rising consumer spending capacity. In several Asian countries, the number of working women has increased significantly in recent years, resulting in more disposable income and higher spending on consumer goods such as personal care products. This has benefited the regional market by creating numerous opportunities for industry participants. It encourages manufacturers to invest more in R&D to meet customers' growing and changing needs. Europe has a significant market share and is expected to grow in the forecast year. France, Germany, the United Kingdom, and Spain are all profitable markets in the region. The growing trend of exfoliating and rejuvenating the skin with body scrubs rather than regular soaps is expected to continue to drive product demand in this region. North America is the fastest growing regional market and it is expected to enhance the market growth in forecasting year. One of the major factors driving this market is consumers' high spending power, which is reflected in increased spending on various skincare products. A higher proportion of the working population is also a positive factor driving the market. Milk-based body scrubs are popular in colder parts of North America to keep skin moisturised and dead skin cells at bay.

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Global Body Scrub Market

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