body scrub market is highly competitive and somewhat fragmented. To maintain a competitive edge, the major industry participants are continually implementing various growth strategies. Innovations, mergers, and acquisitions, collaborations and partnerships are adopted by these players to thrive in the competitive market. In order to provide industries with the most effective and economical solutions, the major market players are also continually concentrating on R&D. 'L’Oréal SA', 'Unilever PLC', 'The Procter & Gamble Company', 'Johnson & Johnson Services, Inc.', 'Beiersdorf AG', 'Kao Corporation', 'The Estée Lauder Companies Inc.', 'Revlon, Inc.', 'Colgate-Palmolive Company', 'Avon Products, Inc.', 'Henkel AG & Co. KGaA', 'Natura & Co Holding S.A.', 'Lush Ltd.', 'Neal's Yard (Natural Remedies) Limited', 'Bath & Body Works Direct, Inc.', 'Village Naturals Bath Shoppe LLC', 'Bliss World LLC', 'Burt's Bees, Inc.', 'Crabtree & Evelyn, Ltd.', 'Soap & Glory (Boots UK Limited)'