USD 4.7 billion
Baby Stroller And Pram Market Size, Share, and Growth Analysis
Baby Stroller And Pram Market By Product (Lightweight Stroller, Jogging Stroller), By Distribution (Hypermarket/Supermarket, Specialist Retailers), By Region - Industry Forecast 2025-2032
Report ID:
SQMIG25J2061 |
Region:
Global |
Published Date: January, 2025
Pages:
165
|Tables:
65
|Figures:
75
Format -
Baby Stroller And Pram Market Insights
Global Baby Stroller And Pram Market size was valued at USD 4.7 billion in 2023 and is poised to grow from USD 4.98 billion in 2024 to USD 7.94 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).
A baby or toddler can be moved around in a stroller or pram, commonly referred to as a baby carrier. There are several various types of strollers available today, each with a variety of functions, providing parents with numerous alternatives. Additionally, buyers might favor strollers that are lighter, smaller, easier to store, and don't wake up newborns. Typically, a stroller has three or four wheels to make moving it easier. Some can fold down to a somewhat smaller size, making storing in a small car trunk and at home more convenient. The market for baby strollers is expected to increase steadily over the projected period, with a strong regional focus on developing nations. The constantly rising birthrate and growing spending on newborn care items are the main factors driving the market for strollers.
US Baby Stroller And Pram Market is poised to grow at a sustainable CAGR for the next forecast year.
Market snapshot - 2025-2032
Global Market Size
Largest Segment
Hypermarkets/ Supermarkets
Fastest Growth
Hypermarkets/ Supermarkets
Growth Rate
6.0% CAGR
Global Baby Stroller and Pram Market ($ Mn)
Country Share for North America Region (%)
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Baby Stroller And Pram Market Segments Analysis
Global Baby Stroller And Pram Market is segmented by Product, Distribution and region. Based on Product, the market is segmented into Lightweight Stroller, Jogging Stroller, Travel system, Double Stroller and Standard Stroller. Based on Distribution, the market is segmented into Hypermarket/Supermarket, Specialist Retailers and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Baby Stroller And Pram Market Analysis by Product
In 2021, the lightweight stroller dominated the global baby stroller and pram market. Over the forthcoming years, the lightweight stroller market is expected to have profitable revenue growth. This product is made of lightweight materials and has fewer functions, making it ideal for brief trips. Lightweight is becoming more popular because it is foldable and convenient to store in a car trunk. It also offers child support. This stroller is readily available in the market since it is simple to use daily and suggests a relatively less expensive option among other sorts. These are a few factors that the worldwide market that promotes this segment's growth.
Baby Stroller And Pram Market Analysis by Distribution Channel
In the coming years, the segment of online stores is expected to have rapid revenue development. The existence of many varieties of baby strollers and prams organized by consumer needs and price range, together with increasing internet penetration, are factors promoting the growth of this segment in the global market.
Global Baby Stroller and Pram Market by Distribution Channel (%)
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Baby Stroller And Pram Market Regional Insights
In 2021, the Asia Pacific dominated the global Baby Stroller and Pram market. Throughout the projection period, the market in the Asia Pacific is expected to experience considerable revenue growth. The target market is expanding in this region as a result of the high birth rate and growing middle-class income among end consumers. Another factor that is projected to promote the expansion of the baby stroller and pram market in the Asia Pacific region is the expanding e-commerce industry in developing nations. The demand for mothers to take their infants more conveniently to various locations has grown as the number of working women has increased.
Shortly, the European market is expected to have moderate revenue growth. It is projected that low birth rates in wealthy nations will have an impact on the expansion of the target market in these areas. Due to an increase in working mothers in nations like Iceland, Denmark, Norway, and Sweden, demand in European countries is rising. Germany also holds more than one-fourth of the market share in Europe. This is linked to the nation's modern technical infrastructure and its consumers' higher per capita spending.
Global Baby Stroller and Pram Market By Geography
- Largest
- Fastest
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Baby Stroller And Pram Market Dynamics
Baby Stroller And Pram Market Driver
- The market for baby strollers and prams is expanding as a result of new lifestyles and an increase in nuclear and single-parent families. While caring for their infants and toddlers, single-parent households and nuclear families must juggle a variety of responsibilities. As a result, parents seek out baby care solutions that might make their lives easier and more convenient.
- The demand for baby strollers and prams is increasing significantly as consumers become more attracted to the multi-functionality of strollers. The range of goods in a wide range of forms, dimensions, and features gives parents comfort and ease of mobility when transporting their children. This practical method of traveling with kids without having to carry them around all the time is helping the market growth positively.
Baby Stroller And Pram Market Restraint
- The limited lifespan of baby strollers and prams will be a significant obstacle to the market's expansion throughout the forecasted period. Babies develop quickly, so it's important to adjust baby gear like strollers and cradles to a child's age, weight, and size. Additionally, the price of well-known brands' baby strollers and prams makes it uneconomical for clients to constantly adjust the stroller's size. Customers consequently choose not to purchase baby strollers or prams, thereby limiting the number of sales of such products throughout the expected period.
- Although using baby strollers and prams has several advantages for consumers, industry expansion is constrained by a variety of problems. For instance, COVID-19 adversely impacted the product's supply and demand. Government-initiated lockdowns prevented users from making purchases. But in the next years, market demand is probably going to increase as the global economy recovers.
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Baby Stroller And Pram Market Competitive Landscape
Due to the presence of numerous local and regional competitors, the market for baby strollers and prams is highly fragmented and competitive. Key players use a variety of marketing tactics, including mergers, expansions, acquisitions, and alliances. The top corporations also use new product creation as a strategic technique to boost their market share among customers and build a sizable client base. For instance, the embrace newborn carrier was introduced by Ergobaby. It features several adaptations based on the mother's requirements for newborns, such as a labyrinthine wrapping pattern and a padded neckline for the baby's head.
Top Players in Baby Stroller And Pram Market
- Graco Children's Products (US)
- Britax Romer (UK/Germany)
- Bugaboo International (Netherlands)
- Stokke AS (Norway)
- Baby Jogger (US)
- Maclaren (UK)
- Chicco (Italy)
- Peg Perego (Italy)
- Evenflo (US)
- Summer Infant (US)
- Joovy (US)
- Hauck GmbH & Co. KG (Germany)
- ABC Design GmbH (Germany)
- Dorel Industries (Canada)
- Goodbaby International Holdings Limited (China)
- Combi Corporation (Japan)
- Aprica Kasai Corporation (Japan)
- Pigeon Corporation (Japan)
- Phil & Teds (New Zealand)
Baby Stroller And Pram Market Recent Development
- In May 2022, With Hartan, Mercedes-AMG GT unveiled its limited-edition stroller. The AMG automobiles are credited with inspiring the design. It is predicted that the product will resemble the four-door AMG-GT coupe. During the forecast period, such initiatives are expected to increase market size.
Baby Stroller And Pram Key Market Trends
- Another factor boosting the market share rise for baby strollers and prams is the growing desire for environmentally friendly strollers. Today's parents are particularly concerned about the materials used to make baby strollers so that the products won't injure their children. Eco-friendly strollers are brand-new, in-demand goods that have skyrocketed in popularity among consumers who care deeply about the environment. When purchasing a stroller for their child, parents of newborns are interested in learning more about the manufacturing procedures, hazards linked with the chemicals utilized in the stroller's construction, and stroller recyclability. The demand for this kind of stroller will increase in the global baby stroller and pram market during the projected period as a result of the recent trend of utilizing eco-friendly baby items, which includes baby strollers.
Baby Stroller And Pram Market SkyQuest Analysis
SkyQuest's ABIRAW (Advanced Business Intelligence, Research & Analysis Wing) is our Business Information Services team that Collects, Collates, Co-relates, and Analyses the Data collected by means of Primary Exploratory Research backed by the robust Secondary Desk research.
According to our analysis, the market for infant strollers and prams around the world was dominated by lightweight strollers in 2021. The market for online businesses is expected to experience rapid revenue growth in the years to come. The Asia Pacific dominated the world market for baby strollers and cradles in 2021. The Asia Pacific market is expected to have significant revenue growth throughout the projection period. The European market is expected to experience modest revenue growth shortly.
| Report Metric | Details |
|---|---|
| Market size value in 2023 | USD 4.7 billion |
| Market size value in Stro | USD 7.94 billion |
| Growth Rate | 6.0% |
| Base year | 2024 |
| Forecast period | 2025-2032 |
| Forecast Unit (Value) | USD Billion |
| Segments covered |
|
| Regions covered | North America (US, Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe), Asia Pacific (China, India, Japan, Rest of Asia-Pacific), Latin America (Brazil, Rest of Latin America), Middle East & Africa (South Africa, GCC Countries, Rest of MEA) |
| Companies covered |
|
| Customization scope | Free report customization with purchase. Customization includes:-
|
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Table Of Content
Executive Summary
Market overview
- Exhibit: Executive Summary – Chart on Market Overview
- Exhibit: Executive Summary – Data Table on Market Overview
- Exhibit: Executive Summary – Chart on Baby Stroller And Pram Market Characteristics
- Exhibit: Executive Summary – Chart on Market by Geography
- Exhibit: Executive Summary – Chart on Market Segmentation
- Exhibit: Executive Summary – Chart on Incremental Growth
- Exhibit: Executive Summary – Data Table on Incremental Growth
- Exhibit: Executive Summary – Chart on Vendor Market Positioning
Parent Market Analysis
Market overview
Market size
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- SWOT Analysis
KEY MARKET INSIGHTS
- Technology Analysis
- (Exhibit: Data Table: Name of technology and details)
- Pricing Analysis
- (Exhibit: Data Table: Name of technology and pricing details)
- Supply Chain Analysis
- (Exhibit: Detailed Supply Chain Presentation)
- Value Chain Analysis
- (Exhibit: Detailed Value Chain Presentation)
- Ecosystem Of the Market
- Exhibit: Parent Market Ecosystem Market Analysis
- Exhibit: Market Characteristics of Parent Market
- IP Analysis
- (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
- Trade Analysis
- (Exhibit: Data Table: Import and Export data details)
- Startup Analysis
- (Exhibit: Data Table: Emerging startups details)
- Raw Material Analysis
- (Exhibit: Data Table: Mapping of key raw materials)
- Innovation Matrix
- (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
- Pipeline product Analysis
- (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
- Macroeconomic Indicators
COVID IMPACT
- Introduction
- Impact On Economy—scenario Assessment
- Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
- Revised Market Size
- Exhibit: Data Table on Baby Stroller And Pram Market size and forecast 2021-2027 ($ million)
- Impact Of COVID On Key Segments
- Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
- COVID Strategies By Company
- Exhibit: Analysis on key strategies adopted by companies
MARKET DYNAMICS & OUTLOOK
- Market Dynamics
- Exhibit: Impact analysis of DROC, 2021
- Drivers
- Opportunities
- Restraints
- Challenges
- Exhibit: Impact analysis of DROC, 2021
- Regulatory Landscape
- Exhibit: Data Table on regulation from different region
- SWOT Analysis
- Porters Analysis
- Competitive rivalry
- Exhibit: Competitive rivalry Impact of key factors, 2021
- Threat of substitute products
- Exhibit: Threat of Substitute Products Impact of key factors, 2021
- Bargaining power of buyers
- Exhibit: buyers bargaining power Impact of key factors, 2021
- Threat of new entrants
- Exhibit: Threat of new entrants Impact of key factors, 2021
- Bargaining power of suppliers
- Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
- Competitive rivalry
- Skyquest special insights on future disruptions
- Political Impact
- Economic impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Market Size by Region
- Chart on Market share by geography 2021-2027 (%)
- Data Table on Market share by geography 2021-2027(%)
- North America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- USA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Canada
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Europe
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Germany
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Spain
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- France
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- UK
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Europe
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Asia Pacific
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- China
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- India
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Japan
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Korea
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of Asia Pacific
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Latin America
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- Brazil
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of South America
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Middle East & Africa (MEA)
- Chart on Market share by country 2021-2027 (%)
- Data Table on Market share by country 2021-2027(%)
- GCC Countries
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- South Africa
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
- Rest of MEA
- Exhibit: Chart on Market share 2021-2027 (%)
- Exhibit: Market size and forecast 2021-2027 ($ million)
KEY COMPANY PROFILES
- Competitive Landscape
- Total number of companies covered
- Exhibit: companies covered in the report, 2021
- Top companies market positioning
- Exhibit: company positioning matrix, 2021
- Top companies market Share
- Exhibit: Pie chart analysis on company market share, 2021(%)
- Total number of companies covered
Methodology
For the Baby Stroller And Pram Market, our research methodology involved a mixture of primary and secondary data sources. Key steps involved in the research process are listed below:
1. Information Procurement: This stage involved the procurement of Market data or related information via primary and secondary sources. The various secondary sources used included various company websites, annual reports, trade databases, and paid databases such as Hoover's, Bloomberg Business, Factiva, and Avention. Our team did 45 primary interactions Globally which included several stakeholders such as manufacturers, customers, key opinion leaders, etc. Overall, information procurement was one of the most extensive stages in our research process.
2. Information Analysis: This step involved triangulation of data through bottom-up and top-down approaches to estimate and validate the total size and future estimate of the Baby Stroller And Pram Market.
3. Report Formulation: The final step entailed the placement of data points in appropriate Market spaces in an attempt to deduce viable conclusions.
4. Validation & Publishing: Validation is the most important step in the process. Validation & re-validation via an intricately designed process helped us finalize data points to be used for final calculations. The final Market estimates and forecasts were then aligned and sent to our panel of industry experts for validation of data. Once the validation was done the report was sent to our Quality Assurance team to ensure adherence to style guides, consistency & design.
Analyst Support
Customization Options
With the given market data, our dedicated team of analysts can offer you the following customization options are available for the Baby Stroller And Pram Market:
Product Analysis: Product matrix, which offers a detailed comparison of the product portfolio of companies.
Regional Analysis: Further analysis of the Baby Stroller And Pram Market for additional countries.
Competitive Analysis: Detailed analysis and profiling of additional Market players & comparative analysis of competitive products.
Go to Market Strategy: Find the high-growth channels to invest your marketing efforts and increase your customer base.
Innovation Mapping: Identify racial solutions and innovation, connected to deep ecosystems of innovators, start-ups, academics, and strategic partners.
Category Intelligence: Customized intelligence that is relevant to their supply Markets will enable them to make smarter sourcing decisions and improve their category management.
Public Company Transcript Analysis: To improve the investment performance by generating new alpha and making better-informed decisions.
Social Media Listening: To analyze the conversations and trends happening not just around your brand, but around your industry as a whole, and use those insights to make better Marketing decisions.
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