Video Streaming Market

Global Video Streaming Market Size, Share, Growth Analysis, By Streaming Type(Live Streaming, Video-On-Demand Streaming), By Revenue Model(Advertising, Rental and Subscription), By Platform(Gaming Consoles, Laptops & Desktops), By Solutions(Over-the-Top (OTT), Cable TV and Others (Internet Protocol TV), By End-user(Residential, Commercial) - Industry Forecast 2024-2031


Report ID: SQMIG50J2004 | Region: Global | Published Date: February, 2024
Pages: 157 | Tables: 142 | Figures: 78

Global Video Streaming Market Insights

Global Video Streaming Market size was valued at USD 97.09 Billion in 2022 and is poised to grow from USD 102.30 Billion in 2023 to USD 174.97 Billion by 2031, at a CAGR of 8.13% during the forecast period (2024-2031).

The increasing prominence of OTT platforms, offering on-demand video content without the need for traditional cable or satellite subscriptions, is expected to drive significant market growth. OTT platforms are projected to attract more subscribers, particularly among younger audiences seeking flexible and personalized content consumption, thus fueling future market expansion.

The video streaming market has witnessed substantial growth, revolutionizing entertainment and data consumption habits. Video streaming facilitates real-time delivery of digital video content over the internet, enabling users to watch movies, live events, TV shows, and other visual content on various internet-connected devices without relying on physical media.

The widespread availability of high-speed internet has emerged as a key driver for the streaming video marketplace, allowing consumers to access and stream video content seamlessly on smartphones, PCs, smart TVs, and tablets. Additionally, the proliferation of internet connectivity, especially in urban areas, has made streaming video more accessible, contributing to market growth.

However, video streaming platforms may encounter challenges related to content piracy and unauthorized distribution of copyrighted material, which can impact revenues and restrain market growth.

US Video Streaming Market is poised to grow at a sustainable CAGR for the next forcast year.

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Global Video Streaming Market size was valued at USD 97.09 Billion in 2022 and is poised to grow from USD 102.30 Billion in 2023 to USD 174.97 Billion by 2031, at a CAGR of 8.13% during the forecast period (2024-2031).

The Global Video Streaming Market is highly competitive and characterized by the presence of several key players. These players compete based on factors such as product portfolio, technological advancements, pricing strategies, and market reach. The market is driven by the Rise of Live Streaming in the Video Streaming Industry and technological innovations in the industry. The presence of the key players and various growth strategies adopted by them are among the prime factors that catalyze the Video Streaming market growth during the forecast period. Some of the prominent players operating in the Video Streaming market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. Companies are aiming at new product launches, innovations, expansions, mergers, and acquisitions, and finding a new market or innovating their core competency to expand individual market share. 'Netflix, Inc.', 'Amazon.com, Inc. (Amazon Prime Video)', 'Google LLC (YouTube TV)', 'Hulu, LLC', 'Apple Inc. (Apple TV+)', 'Disney+ (The Walt Disney Company)', 'HBO Max (WarnerMedia)', 'Peacock (NBCUniversal)', 'Sling TV (DISH Network)', 'FuboTV, Inc.', 'Philo (Philo, Inc.)', 'ESPN+ (The Walt Disney Company)', 'CBS All Access (ViacomCBS Inc.)', 'YouTube (Google LLC)', 'Twitch (Amazon.com, Inc.)', 'Vimeo, LLC', 'Crunchyroll (Sony Corporation)', 'Crave (Bell Media)', 'Hotstar (The Walt Disney Company)', 'iQiyi, Inc.'

Live streaming has emerged as a pivotal driver in elevating the market value of the video streaming industry. This feature facilitates direct communication with target audiences, enabling seamless interaction on business-related matters and enhancing comprehension of inquiries. Its ability to generate increased income has solidified its position as a leading revenue source within the industry, resulting in a notable surge in live video streaming activity.

Increasing accessibility of high-speed internet connections: The surge in video streaming is primarily attributed to the global expansion of broadband internet penetration. With substantial growth in broadband infrastructure, internet connectivity has become more widespread, reaching a larger population across various households and regions. This expansion has facilitated access to stable and high-speed internet connections, thereby broadening the potential audience for video streaming services. Consequently, streaming platforms have experienced an increase in their customer base, as more individuals gain access to reliable internet, driving further growth in the video streaming market.

The Asia Pacific region is poised for considerable growth with the highest projected Compound Annual Growth Rate (CAGR), driven by factors such as the increasing use of mobile devices and tablets, rapid technological advancements, and the popularity of online streaming. The adoption of Over-the-Top (OTT) solutions has revolutionized content consumption in Asia Pacific, with established telecommunications companies and multichannel operators leading the charge in business innovation and marketing strategies centered around video streaming. Particularly in Southeast Asia, operators are capitalizing on the region's rapidly expanding broadband internet population by offering video streaming multichannel services alongside fixed-mobile packages, thus contributing to the overall expansion of the Asia Pacific Video Streaming market.

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Video Streaming Market

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